By CAPosts 14 January, 2021 - 05:00am 33 views
(Expansion) - In the search to make innovation a totally predictable and controllable act, many companies have created areas specifically dedicated to managing innovation, however, this approach towards the creation of new products or services has shown not to be working . Although, in some cases, they have developed new products or have changed their business model, they have not managed to develop a culture towards knowledge management, capable of creating new paradigms, that dare to go beyond just improving something already created .
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The companies behind these types of innovations are those that commonly manage to capture a higher level of profitability, given the high value perceived by consumers and its relationship with the commercial value of the good or service. This type of market also prefers to pay a little more, if this gives them the confidence of having a good product / service, with a good level of after-sales follow-up in case a problem arises. Companies that are prepared to manage the failure behind innovation are less fragile and bolder than companies that aspire to perfection as the means to increasing returns. Many fear failure because they ignore that this is a source of growth. Sometimes a certain situation is stigmatized as 'failure' and is no longer seen as something circumstantial to become something permanent. Innovating demands from the leaders of organizations the willingness to assume and face the real possibility of mistakes and wrong decisions. In innovation, both companies and people must stop playing to not lose what they have already obtained and change their paradigm towards playing to win what they do not have. Editor's note: Juan Alberto González Piñón is the director of Spark UP and an academic at the Faculty of Business at the Universidad Panamericana. Follow him on LinkedIn . The opinions expressed in this column are solely those of the author. See more information about this and other topics in the Opinion channel