Three macro trends left by the pandemic in the business sector


By CAPosts 22 October, 2020 - 11:59pm 42 views

(Expansion) - As of March of this year, the world has turned 180 degrees, but how much has the close environment of organizations changed as a result of the pandemic? This is a crucial question for any leader in an organization, but difficult to answer, even in the age of over-information. We can become obsessed with and perhaps become infected with an infodemic, immersing ourselves in the infinity of information that COVID-19 exudes daily with as much vehemence as it spreads its deadly virus, but landing this in the immediate context of the organization takes too many resources of time and attention for the leaders. Behavioral digitization What is the best strategy to have quality information that is really useful for making decisions? Where and how to find the most punctual indications for the company at this time? One answer is to establish a horizontal dialogue that goes beyond the simple process of buying and selling with your clients, it is time to humanize our relationships, go beyond what is established and return to the essential. In a recent project that I had the pleasure of leading, we set out to do a digital study by scientists in organizational behavior, to understand the repercussions of the pandemic in the Human Resources area in Mexico. We chose this department, because in my point of view, it is the one that has been most demanded in terms of execution to adapt gigantic workforce templates to this new environment, and therefore, the one that should have the most interesting information to make a correct analysis of the Mexican business environment in the middle of this unusual year. The results: three macro trends that, although they seem obvious, when put under the microscope, the historic economic transformation that we are experiencing comes to light. When all this began, I never imagined that we would arrive in mid-October without being able to return our teams to their work spaces, a very interesting fact is that by May, 9 out of 10 companies had already joined the home office modality. OPINION: Post-pandemic gender equity, where are we going? This is a change in labor models that has not been seen since the industrial revolution. The potential of this new model is opening thousands of business possibilities a day, for those who have the creativity and drive to find the new threads of the modern environment and innovate. Video: Meet the Xiaomi MI 10 | CHILANGO (Dailymotion) Replay video CONFIGURATION Disabled HD HQ SD LO Skip advertisement Real world Adaptation of business models

This is just one example of how our social behavior has been displaced from the physical plane to the digital environment. Because it is not only our work, it is also our purchases and even our personal relationships, everything is being digitized. But the physical world is still there, office spaces, cars, and shopping malls have gone nowhere. More than half of the companies surveyed do not plan to return fully to the pre-COVID routine until they are certain that they are free of the virus, but what possibilities are open to give a correct use to these spaces? OPINION: Digital lessons that the pandemic has left There are already many entrepreneurs who are looking for ways to renew these places for the new normal and the world that will come after the pandemic, where many activities can be carried out without having to go to an office . Nobody imagined that the successful business model that they had in their companies operating should be modified, and at lightning speed, and it is a fact that 90% of them found it necessary to carry it out after the pandemic, that is, practically all companies regardless of their business, size or geographical position have had to modify the soul of their organization. OPINION: How to solve the problems of the marketing and sales departments This impressive data puts the cards on the table regarding the magnitude that the pandemic has meant for the whole of society, it is a fact that has no historical precedent and perhaps because that is that we are experiencing markets that are slowing down, while others such as training, digital tools, online stores or home delivery services, to name a few, are boosting their sales. With all this, perhaps it would be worth stopping and questioning, how much has the business model of my own corporation changed? What are the segments of the organization that are in disruption? What change could unblock the problems that are we currently living? These are questions that in the heat of the day seem to take a back seat, but that are key for leaders to make the best decisions. OPINION: How can I tell the story of my business so that they know me more? Editor's note: Oscar Jiménez Rodríguez is co-founder and CEO of Epiq. He is currently Country Manager and President of the Innovation Council of ThePowerMBA Mexico and Colombia. Follow him on LinkedIn and Twitter . The opinions published in this column belong exclusively to the author. See more information about this and other topics in the Opinion channel