What is Taco Bell defy?
Taco Bell Defy will be smaller than some existing Taco Bell restaurants, but its quadruple drive-thrus and focus on quick skip-the-line order pickups are expected to help it serve even more customers than a regular restaurant. Food & WineTaco Bell Reveals Epic Drive-Thru Concept
Credit: Taco Bell / WORKSHOP LLC / 2021 SRa
Named “Taco Bell Defy,” the 3,000 square-foot restaurant concept will be built in Minnesota next year and will include a new drive-thru experience.
The restaurant will include four drive-thru lanes, three of which will be dedicated to mobile or other order pick-ups giving customers a “frictionless” experience.
Customers will drive under the kitchen and will receive their food via a “bell-evator.” Two-way audio and video screens will allow customers to interact with employees inside the restaurant.
“This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed,” said Aaron Engler, President of Border Foods. “We’re partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick service restaurants.”
Taco Bell Defy is scheduled to break ground in August and open its doors by summer 2022.
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Taco Bell is upping its drive-thru game.
The fast-food chain announced this week that it will be breaking ground on a new drive-thru concept in Brooklyn Park, Minnesota, later this month.
The new concept – "Taco Bell Defy" – is a two-story, 3,000-square-foot building with four drive-thru lanes, which the chain calls "the frictionless future of Taco Bell."
Three of the lanes will be for mobile or delivery order pickups on the Taco Bell app, or on third-party delivery apps, to help ease "the flow of traffic" and give customers a "speedy experience," according to the announcement.
The "Taco Bell Defy" concept will also offer digital check-in screens, contactless delivery using a proprietary lift system and an elevated kitchen design to "optimize and streamline operations," the announcement said.
The restaurant was developed by Taco Bell franchise owner Border Foods in partnership with design company Vertical Works Inc.
"This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed," Aaron Engler, Border Foods’ president, said in a statement. "We're partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick service restaurants."
When it opens in the summer of 2022, the new location will be Border Foods’ 230th Taco Bell restaurant and the 82nd Taco Bell restaurant it helped construct, the announcement said.
"Partnering with our franchisees to test new concepts is a huge unlock of learning for us," Mike Grams, Taco Bell’s president and global COO, said in a statement. "What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants."
15 August, 2021 - 09:10am
With many dining rooms still closed due to the pandemic, fast food restaurants are looking to revamp the way they do business and potentially change the industry as a whole.
Fast food chains such as Burger King, McDonalds and Chipotle have already implemented plans for drive-thru-only and contactless stores in certain locations.
The latest to join in on the trend is Taco Bell.
Taco Bell officials announced on Thursday a new drive-thru-only concept called “Taco Bell Defy.”
Taco Bell Defy will include three lanes for mobile or delivery order pickups and a fourth lane for those wanting to place an order at the restaurant.
Taco Bell officials said customers will scan their order using a QR code at one of the digital check-in screens. Then, they pull up to a pickup window where their food is delivered by a lift system.
The kitchen will be located above the drive-thru lanes and customers will interact with employees using a two-way audio and video technology system, Taco Bell officials said.
Taco Bell is set to break ground on “Taco Bell Defy” in Brooklyn Park, Minnesota by the end of this month and they expect to open in the Summer of 2022.
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Emily Martin is a digital producer trainee at KSAT. She earned a journalism degree from Texas State University, where she was news director at KTSW, the campus radio station. She has also interned at KXAN and KUT in Austin.
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15 August, 2021 - 09:10am
15 August, 2021 - 09:10am
The first-of-its-kind Taco Bell concept store is set to break ground this month near Zane Avenue and Highway 610. It will have four lanes for mobile and delivery orders. Customers will check in on screens with QR codes.
The store concept called “Taco Bell Defy” is expected to open by next summer.
Rendering of “Taco Bell Defy” concept
The Brooklyn Park Taco Bell that’s just off Bottineau Boulevard on Aspen Lane near Osseo has only grown in popularity since it was built in the late 1990s. This week the Brooklyn Park Planning Commission approved a request to add a second ordering station for online and mobile orders and shift the drive-through exit in order to reduce traffic in the parking lot.
The city council will have the final say on Aug. 23.
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15 August, 2021 - 09:10am
A new, innovative Taco Bell restaurant is coming to Minnesota.
The plan is to break ground on Taco Bell Defy — "a concept that will defy norms and define the future" — later this month in Brooklyn Park, a news release says, with the opening scheduled for next summer.
The 3,000-square-foot, two-story restaurant will feature four drive-thru lanes, offering the "fastest way ever to get Taco Bell," the release said.
There will be one traditional drive-thru lane and three others reserved for those who previously ordered through the Taco Bell app or a third-party delivery app, which will help ease the flow of traffic and ensure speedy service, Taco Bell says.
The three drive-thru lanes for mobile orders will provide "fast, skip-the-line service" via digital check-in screens, so customers who ordered online can scan in their order via a unique QR code, then pull forward to pick up their food. Food will be delivered "seamlessly and in a contactless manner via a proprietary lift system." Two-way audio and video technology let customers interact directly with workers in real-time.
The design of Taco Bell Defy will help it serve even more customers at a building that's smaller or equal to existing stores. Plus, its "elevated kitchen design" will "optimize and streamline operations" for both workers and customers, Taco Bell said.
The concept for Defy was developed in partnership with Minneapolis-based design company Vertical Works Inc. And is being built in partnership between Taco Bell and franchisee Border Foods, marking Taco Bell's 230th restaurant and 82nd new restaurant build.
"This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed," Aaron Engler, president of Border Foods, said in a news release. "We're partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick-service restaurants."
Taco Bell Defy will be built near Zane Avenue and Highway 610.
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15 August, 2021 - 01:56am
Taco Bell and franchisee partner to revolutionize the drive-thru experience with Taco Bell Defy, one of the brand's most innovative restaurant designs yet. https://t.co/1gr2XvBnO3 pic.twitter.com/eafMP8X4Xj
— Taco Bell News (@TacoBellNews) August 12, 2021
Taco bout the future of fast food!
Taco Bell unveiled renderings of its latest drive-thru concept — which features an elevated kitchen and “gravity-defying” food delivery system.
The high-tech takeout spots will use a “proprietary lift system” to pass food from the 3,000 square-foot kitchen to the four drive-thru lanes sitting below, the California-based chain said in a news release Thursday.
The fast-food joint will break ground on the first of the new restaurants in Brooklyn Park, Minnesota later this month. Its set to be open to the public by next summer.
Three of the lanes will be dedicated to those who order ahead on a mobile app, which the company said will enable customers to start binging on bean burritos faster.
Customers will scan digital screens with a QR code on their phone before pulling up to grab their orders in the sleek sci-fi setting.
The goal of the new Taco Bell Defy concept is to get diners-on-the-go back on the road quickly — and without any interpersonal interaction.
“The design strategically blends technology and design to deliver the convenience of fast, craveable food without many of the challenges of traditional drive-thrus,” said Michael Strommen, CEO of PD Instore, a design company working on the project.
12 August, 2021 - 05:35pm
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NEW HOPE, Minn. — There's a new-concept Taco Bell coming to town, and it will be the first of its kind in the world. The quick service restaurant will open in Brooklyn Park, Minnesota in the Spring, but why here? Why Minnesota? Well, because it was invented here.
“It's called Taco Bell Defy,” said Lee Engler with Border Foods.
Border Foods is a Minnesota-based company and is one of the largest Taco Bell franchises in the country. With more than 200 locations in the upper Midwest, they learned a little something during the pandemic, especially when restaurants had to shut down indoor dining.
“As you well know, all of our business was forced through the drive thru, so we had a real pain point at the drive thru pickup window,” said Engler.
But how do you re-invent the drive thru? How do you make it more efficient?
“We took that idea, and lifted all the operations of the kitchen up off the ground, and made four or five lanes of traffic that go through it, and we serve walk ups, we serve people on bikes, and we serve lanes of people thru traffic,” said concept co-creator Josh Hanson with another Minnesota company called Workshop.
Yep. A two-story Taco Bell. Several lanes are dedicated to people who have already ordered using the app. Then there's a lane for regular traffic and a proprietary vertical lift, invented by New Hope-based PD Instore, to deliver the food from above.
“It's push button, safety protocols, six seconds travel time,” said owner Mike Strommen.
Border Foods knew the concept was a game changer.
“When we saw the renderings that Josh and Mike produced, we were blown away and we said 'We got to do this,'” said Engler.
And to think the whole thing was created by a couple of Minnesota companies that sit on the outside of the quick service restaurant industry.
“Because we weren't immersed in the QSR industry, we didn't know what the non-starters were, so we just sort of approached it from a commonsense approach, and to our surprise it was a breath of fresh air,” said Strommen.
The idea behind Taco Bell Defy is to improve wait times and be more efficient for customers. And even when we're not in a pandemic, it's just what people have come to expect.
"We think that contactless, frictionless, experience is the wave of the future,” said Engler.
They plan to break ground on the Taco Bell Defy in Brooklyn Park this week and the restaurant is set to open in April 2022.
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