Is there free Slurpees today?
National Free Slurpee Day is on July 11 and we can't wait to get our sugar fix while beating the heat, for free. 7-Eleven began celebrating the day back in 2002, but the beloved frozen treat has been around since the late 1950's. National TodayNATIONAL FREE SLURPEE DAY - July 11, 2021
7-Eleven has celebrated its birthday July 11 every year since 2002 by offering free Slurpees to anyone who walks in the door. Last summer, as COVID-19 cases were surging, the convenience retailer canceled 7-Eleven Day and instead dropped a coupon in the accounts of 7Rewards loyalty app members for a free medium Slurpee.
As it prepares to mark its 94th birthday this year, 7-Eleven is giving all rewards members a coupon for a free small Slurpee "to avoid having millions of Americans crowded around Slurpee machines on a single day" amid the ongoing pandemic.
The coupon dropped on July 1 and can be redeemed any day in July.
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12 July, 2021 - 12:53am
Few stores are more ingrained in the fabric of American culture than 7-Eleven. Still, the world's largest convenience store chain has some secrets unknown to even its most loyal customers. The next time you make a run for a Big Gulp and bag of Doritos at 4 a.m., keep this trivia in mind — and watch out for lizards. (And read on to find out how you can nab a free Slurpee not just on 7-Eleven Day, aka July 11, but at any point during the month.)
Wait, what's that about giant lizards? Anyone who's been in a convenience store late at night has probably seen their fair share of strange characters, but it was broad daylight when a 6-foot lizard decided to chill out in a 7-Eleven near Bangkok. The Asian water monitor — the second-largest kind of lizard in the world — scaled shelves packed with beverages and lingered near the ice machine for more than an hour. No word on whether the valued shopper got a Big Gulp or a Slurpee for his trouble.
Long before 7-Eleven made it to Thailand, convenience retailing was born in Oak Cliff, Texas, a suburb of Dallas. In 1927, Southland Ice Co. employee "Uncle Johnny" Green started selling milk, eggs and bread from the ice dock on evenings and weekends when grocery stores were closed. The small retail endeavor was an immediate success and expanded to all the company's ice docks.
First called Tote'm Stores because customers literally toted their groceries away, the first convenience store was later renamed 7-Eleven in 1946 to reflect its 7 a.m. to 11 p.m. hours of operation. Some of the original Tote'm stores even featured totem poles out front.
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In many parts of the world, you don't have to travel far to find a 7-Eleven. As of January 2020, 7-Eleven operated more than 70,000 stores in 17 countries around the world, including more than 20,000 in Japan. By comparison, there were about 40,000 McDonald's locations in operation around the world in 2020 and some 32,600 Starbucks locations.
The Big Gulp drink, 7-Eleven stores' proprietary 32-ounce fountain cup, is the granddaddy of large-size drinks. First introduced in 1976, the original milk carton-shaped Big Gulp cup nearly doubled the company's fountain business overnight. At the time, it was the biggest cup on the market.
7-Eleven is home to a number of notable worldwide firsts. Not only was it the first convenience store to stay open 24 hours, it was also the first convenience store to sell gas, as well as the first such store to offer ATM services to its customers.
7-Eleven stores began selling Slurpee drinks, then called Icees, in its stores in 1965. The frozen, carbonated beverage was first invented in 1959 by a Kansas hamburger stand owner. Using an automobile air conditioner, he created a sophisticated piece of equipment that would freeze a carbonated soft drink and serve it in a sherbet-like form that could be sipped through a straw.
The Slurpee name was created in May 1967 during a brainstorming session of the Stanford Agency, 7-Eleven stores' in-house agency. While drinking the product through a straw, agency director Bob Stanford commented that it made a "slurp" sound coming through the straw. In 1994, 7-Eleven trademarked the term "brain freeze" to communicate the painful joy of drinking a frozen Slurpee.
The company entered the wine market with its own private-label wine in 2005. Thousand Oaks, a California vintage, was introduced to America in five varietals: cabernet sauvignon, chardonnay, merlot, pinot grigio and white zinfandel. Within months, sales of the Thousand Oaks varietals pushed it up to the second-most popular wine at 7-Eleven, only behind mega-brand Gallo. Thousand Oaks is no longer available.
In 2009, 7-Eleven in the U.S. and 7-Eleven Japan partnered to create and simultaneously introduce Yosemite Road wine, the world’s largest convenience retailer’s first foray into global merchandising. 7-Eleven expanded its private brand wine selection in 2017 with the launch of Trojan Horse brand white wines, adding Voyager Point in 2018 as a premium-priced option. This summer they introduced Plot + Point chardonnay and pinot grigio, packaged in a Tetra Pak carton.
7-Eleven produces approximately 1,500 private brand items and sales of these proprietary packaged beverages, foods and non-food items topped $1 billion last year. Brands include Skýra Icelandic spring water, 7-Select Replenish sports drink and Quake energy drinks, and the award-winning 7-Select GO!Smart organic cold-pressed juices.
Introduced as a test in Dallas-Fort Worth in 2017, the 7NOW delivery app is available in nearly 414 cities, giving consumers access to over 3,000 items from grocery staples and over-the-counter medicine to beer and wine in participating markets. 7NOW orders are delivered in about 30 minutes, however, demand may impact delivery times.
Last year, 7-Eleven began testing a cashierless store at its corporate headquarters in Irving, Texas. During the pilot, the 700-square-foot non-traditional store is available to 7-Eleven employees. To shop, employees download an app, sign up, check in at the store, shop and exit. A detailed receipt appears in the app automatically after the customer exits.
In recent years, the IRS has partnered with retailers including 7-Eleven in 44 states to allow cash payments of taxes up to $1,000 per day. How does it work? After the IRS verifies your identity, you receive an email with a link to your payment code and ask the clerk to either scan or enter your code upon payment.
Every four years from 2000 to 2016, 7-Eleven has hosted an informal "7-Election" poll where customers make their party preferences known by choosing different colored coffee cups either blue for Democratic or red for Republican. In recent years, the company has also offered a third nonpartisan purple "Speak Up" cup that urges costumers to discuss issues that are importance to them. The company skipped the poll in 2020, citing an "unprecedented and financially challenging year for customers," but are not ruling out bringing it back in 2024.
7-Eleven Day is an annual promotional holiday held by the company every July 11 in which the retailer offers free small Slurpees from 11 a.m. to 7 p.m. local time. Past years have also included special deals on other items like hot dogs, pizza slices and, yes, Slurpee-flavored cookies. Due to the pandemic, the company did not celebrate 7‑Eleven Day in stores last year, but they did send a free Slurpee coupon to all users of their 7REWARDS app to be redeemed at any time during the month. This year in-store celebrations are still on hold but that coupon is back, with the bonus of being able to redeem it for a small Slurpee every day in July, and the added perk of $1 small slurpees for the rest of the month after that.
7-Elevens vary greatly depending on the location where they operate, with certain items tailored to the local market. In other words: Yes, you can buy sushi at certain 7-Eleven locations. According to 7-Eleven Australia, their sushi is delivered daily and includes ingredients like chicken teriyaki and cooked tuna. Reviews are mixed.
Described as "a dog who comes from the Open planet and who loves to eat onigiri," 7-Eleven mascot Open Chan was introduced in Taiwan in 2005 as the "first cartoon spokesperson in the convenience retailing industry of Taiwan." He also reportedly has his own music album, as well as some pretty sweet dance moves.
They sure do love their Slurpees in Manitoba. The Canadian province's capital city of Winnipeg has been the company's No. 1 market in the world for Slurpee sales for the past several years, with the greater Detroit area coming in for a strong second place. Is your city next?
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12 July, 2021 - 12:53am
12 July, 2021 - 12:53am
Updated 1:56 AM ET, Sun July 11, 2021
CNN's Alicia Lee, Scottie Andrew and Saeed Ahmed contributed to this report.
11 July, 2021 - 10:24am
Get a free Slurpee at 7-Eleven for Free Slurpee Day and 7-Eleven Day on 7/11. But you need the chain's rewards program and app to get the freebie.
A link has been sent to your friend's email address.
A link has been posted to your Facebook feed.
People stopping at a 7-Eleven for food got more than they bargained for when a six-foot monitor lizard strolled in. USA TODAY
7-Eleven's birthday freebie is here for 7/11 and beyond.
But unlike past years, the free Slurpee giveaway isn't a one-day deal but rather a monthlong offer redeemable in July for members of the chain's 7Rewards loyalty program.
America's largest convenience store chain said in a news release that it is spreading out its 94th “birthday celebration to avoid having millions of Americans crowded around Slurpee machines on a single day.”
It did the same last summer during the COVID-19 pandemic to reduce crowds on July 11 or 7/11, which is also known as 7-Eleven Day or Free Slurpee Day.
The annual birthday tradition began in 2002 for 7-Eleven's 75th birthday, and continued in the same fashion until 2020, marking the company’s busiest day of the year with millions of visitors cashing in to get a free brain freeze.
7-Eleven started dropping coupons for free small Slurpee drinks into the accounts of new and existing 7Rewards loyalty members on July 1. New members, who join in July at 7-eleven.com/7rewards or through the app, will also receive the mobile coupon that expires July 31.
There's a limit of one free Slurpee per member, available at participating U.S. locations while supplies last. Hawaii locations are excluded.
In addition to the free small Slurpee offer, the chain announced additional promotions for loyalty members offered on the 7-Eleven app in July:
© 2021 USA TODAY, a division of Gannett Satellite Information Network, LLC.
11 July, 2021 - 07:11am
The Vitamin Water squeezed-lemonade and Coca-Cola Slurpees weren't as good as the others.
My favorites were the Mountain Dew Major Melon and new and exclusive cherry flavors.
To celebrate National Free Slurpee Day on July 11, excited customers flock to 7-Eleven in the hopes of snagging a free frozen treat - though, those rules might change this year.
So to prepare for the occasion, I tried eight Slurpee flavors and ranked them from worst to best.
This flavor has zero sugar and 50% fewer calories, so I didn't have high hopes.
This option wasn't bad, but it simply went against everything the sweet staple stands for. No one drinks a Slurpee because they're cutting down on sugar.
The fake sugar had a noticeable aftertaste, and the mellowed-out lemon flavor didn't have enough zest to it.
It tasted like a frozen version of lemon-flavored Vitamin Water.
If you are someone who likes soda, and particularly Coca-Cola, you'll likely love this flavor.
Lightly carbonated, sweet, and refreshing, this Slurpee was truly the frozen version of its namesake soda.
That said, it doesn't beat an ice-cold, freshly opened bottle of classic Coke. Lacking that iconic effervescence and carbonation, this Slurpee didn't have the same satisfying quality.
It just tasted like a frozen, flat Coke - so I placed it low on this list.
As a Piña-colada lover, I absolutely adored this Slurpee. That said, my boyfriend, who doesn't like the namesake cocktail, hated it.
It was everything I'd usually want in a piña colada, but in artificial, Slurpee form.
The ratio of coconut to pineapple was solid. Although it could've used a richer flavor and texture, this option wasn't overly sugary, sweet, or fruity and was still quite creamy.
I would love to drink this on a beach somewhere tropical, maybe even with some rum in it.
Cherry is a classic Slurpee flavor that's reliable and always delicious.
But compared to some of the others, this flavor was so sweet and tasted quite artificial, like a snow cone.
It was more like a maraschino cherry than a real one, so keep that in mind when choosing the flavor.
When I initially saw this peach flavor, I thought it would taste overly sugary, like artificially flavored candy, but I actually found it balanced and refreshing.
Some Slurpee connoisseurs may say this flavor tastes too natural, but I loved it.
It was sweet enough without being overly sugary, like a well-balanced, natural peach soda
I've always been team blue raspberry since the option encapsulates all of my favorite berry flavors - particularly raspberry - and combines them with a zesty, citrusy touch.
It was super sweet, yet perfectly balanced by the tangy notes, slight carbonation, and refreshing aftertaste.
Its bright-blue color also sets it apart from red fruit flavors, like cherry or strawberry.
This watermelon flavor was divine and radiated summertime vibes.
It tasted artificial, but not in an overwhelming way, and its balanced melon flavor practically begged to be guzzled down.
The sweet flavor paired well with the light carbonation. Plus this drink wasn't syrupy or sugary enough to make me feel gross, also reminding me of a refreshing, natural soda.
I was excited to try this "new and exclusive" cherry flavor to see if it actually tasted like real sugar and juice, and I'm happy to report it was a lot better than the traditional option.
It wasn't overwhelmingly sugary or syrupy but still boasted that classic cherry flavor.
This Slurpee's balanced tartness and refreshing fizzy texture also made it wonderfully thirst-quenching.
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