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Fox Business 16 July, 2021 - 06:14pm 6 views

What is a rollable TV?

Roll over, flat screen. But this isn't your average TV. ... It has a thin, 65-inch rollable OLED screen. It comes with a sound system with Dolby Atmos and Sound Pro, and has Google Assistant and Amazon Alexa built-in for voice control. CNETLG's rollable OLED TV is coming to the US for a whopping $100,000

LG's futuristic rollable TV has arrived. The LG Signature OLED R TV is now available in the US for $100,000 -- costing roughly 50 times more than your average 4K OLED TV. 

But this isn't your average TV. It has a thin, flexible 65-inch OLED screen. The "wow factor" is the TV's ability to roll down into its housing unit when you're not watching a movie or playing a video game in 4K. It also comes with a sound system with Dolby Atmos and Sound Pro, and has Google Assistant and Amazon Alexa built-in for voice control.

The TV has three viewing modes: LG calls them "full view," "zero view" and "line view." In full view, the TV is completely unrolled from the base. In zero view, it's wrapped back up, letting you take advantage of just the Dolby Atmos speaker. In line view, part of the TV is unrolled, roughly a quarter of the screen. This unrolled section could show a clock, the weather or photos. 

Last year, the TV became available in South Korea for a slightly lower, but still steep, price of $87,000. The LG Signature OLED R TV is available to buy on LG's website starting Friday. 

Read full article at Fox Business

LG’s rollable TV costs 50 times as much as a normal OLED

Ars Technica 17 July, 2021 - 06:01pm

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LG has finally revealed pricing for its 65-inch rollable OLED TV, dubbed the LG Signature OLED R: $100,000. The price was revealed briefly on LG's website.

The LG C1 is arguably the most comparable set from the 2021 lineup in terms of picture quality, and the 65-inch version of that TV retails for just over $2,000. That means you'll be paying almost 50 times more for the ability to roll your TV's screen down like a car window.

That said, the Signature OLED R offers all the other features you'd expect from a top-of-the-market TV in 2021: four HDMI 2.1 ports for 120Hz at 4K, support for HDR standards like Dolby Vision, a variable refresh rate, Amazon Alexa and Google Assistant support, and Dolby Atmos audio.

And if you're worried about mechanical failure when rolling the TV up and down, LG says the TV will survive at least 50,000 rolls in its lifetime.

The Signature OLED R doesn't just roll all the way into the base; it also has a mode called Line View in which a portion of the screen peeks above the base and offers some simple information, including media playback controls, a photos widget, a clock, and more.

LG's rollable TV concept was first unveiled as a prototype at CES 2018, but tech companies have been showing off rollable OLED prototypes for a long time; we remember seeing a barebones 13-inch rollable OLED prototype at CES 2009, for example.

Now the concept is finally a consumer reality, provided you're extravagantly wealthy. Preorders start in August, according to LG.

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TV that costs $100,000 and ROLLS up like a piece of paper is finally coming to the US next month

Daily Mail 17 July, 2021 - 06:01pm

By Chris Ciaccia For Dailymail.Com

First unveiled in 2018 at CES, LG is finally bringing its futuristic, rollable LG Signature OLED R 65-inch 4K TV to the US for the hefty sum of $100,000.

According to LG's website, the television has an OLED screen, a Dolby Atmos and Sound Pro sound system and has both Google Assistant and Amazon's Alexa for built-in voice control.

Scroll down for video  

The 65-inch screen, which is described as a 'revolutionary new experience,' gets tucked into aluminum housing unit when not in use, either for watching movies or playing video games. 

LG will sell its $100,000 rollable LG Signature OLED R 65-inch 4K TV in the US starting in August

It has an OLED screen, a Dolby Atmos and Sound Pro sound system and both Google Assistant and Amazon's Alexa for built-in voice control

The cabinet also has a Dolby Atmos sound system of its own.

Manufactured in LG's Gumi facility, each TV is painstakingly assembled 'with craftsman-like skill with attention to every detail', LG said last year. 

By comparison, the average price of a 4K TV can be purchased for less than $1,000, depending upon retailer. 

The TV's OLED (organic light remitting diode) screen features self-lit pixel technology, meaning each pixel in the TV works independently to emit its own light. 

Described as a 'revolutionary new experience,' the TV gets tucked into aluminum housing unit when not in use

In addition to rolling down, the TV has a mode where it is partially rolled down, which can be used to show a clock, photos and other tasks.

It also comes with a 120Hz 4K gaming, a variable refresh rate and four HDMI ports to plug in other items, such as a gaming console.  

The TV allows owners to 'curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on,' LG said in a statement.

Viewers can choose from three modes – full view, line view and and zero view.

Those who plunk down the $100,000 for the TV also get four choices of covering – 'signature black', 'moon grey', 'topaz blue' or 'toffee brown,' if a TV that costs the same as a BMW Series 5 isn't ostentatious enough.

Initially available in South Korea, Park Hyoung-sei, president of LG Home Entertainment Company, said in 2020 that the television 'genuinely deserves to be called a work of art.'  

'This is a true luxury product that reimagines what television can be, this unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG's leadership in the premium TV market,' Hyoung-sei added at the time.

An LG spokesman told DailyMail.com the OLED R TV set is now available for purchase.

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OLED is an improvement on LED technology. LED TV uses backlights. But with OLED there’s no backlight. LG OLED screen technology uses self-lit pixels which work independently to emit their own light

'This is because LED TVs cannot achieve perfect blacks, creating an imprecise level of darkening which results in a halo effect around brightly lit objects on dark background.

'LG OLED TVs create the richest, deepest shades of black. Night battle scenes are detailed and realistic. Flares blazing against a black sky. Dense woodland packed with detail.'

Within a few years they'll be on Amazon for $399.

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The Wild LG Rollable TV Will Soon Be Available In The US—If You’ve Got $100K

GameSpot 17 July, 2021 - 06:01pm

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So what do you get for the price of a high-end Tesla? LG's Signature OLED R display is a 65-inch 4K smart TV that has the bells and whistles you'd expect, like support for 120 Hz refresh rates, HDR, low-latency modes, a variable refresh rate mode, and four HDMI 2.1 ports. It's also compatible with a bunch of third-party services like Google Assistant, Amazon Alexa, Apple Airplay 2, and Apple Homekit. And, of course, the real reason why the display is so expensive is that it can roll down into its base, disappearing from view.

The TV has technically been buyable in the U.S. previous to this release. However, LG never published a price for it and required potential customers to call into a sales representative in order to place an order.

That somewhat awkward process will soon be a thing of the past, as LG states that anyone will be able to place a preorder starting in August at the company's store page. If $100k is (understandably) outside your price range, LG has a host of other, more price-friendly OLED TVs for sale. You can check out GameSpot's picks for the best of these displays for PS5 and Xbox Series X gaming here; just don't expect any of them to do cool tricks like rolling up.

A space-saving TV that costs more than the average American annual income | Boing Boing

Boing Boing 17 July, 2021 - 06:01pm

LG has created a TV showing us the economic divide in crystal clear resolution; for other things, the rollable TV is pretty average.

LG's $100k TV rolls up like a shade to not ugly-up a costly, costly home. Aside from that single exciting feature, you get the same picture performance from a $2000 LG model.

$98k could buy a really nice entertainment cabinet.

LG has finally revealed pricing for its 65-inch rollable OLED TV, dubbed the LG Signature OLED R: $100,000. The price was revealed briefly on LG's website.

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LG's Highly Anticipated Rollable OLED TV Now Available In United States

PRNewswire 16 July, 2021 - 09:11am

Arrival of LG SIGNATURE OLED R Marks History-Making Milestone

"As a leader in the premium TV market space, we're continuously exploring new concepts that will not only expand our brand ecosystem, but also push industry boundaries to satisfy the growing needs of our customers," said Peggy Ang, senior vice president of marketing, LG Electronics USA, which markets the super-premium LG SIGNATURE products in the U.S. "The OLED R is an evolution of our OLED technology that illustrates our passion, dedication and imagination as we usher in a new era of design."

Built using an ultra-thin, flexible 4K OLED screen made from one sheet of glass, LG SIGNATURE OLED R features luminous display technology composed of over 8 million self-lit pixels that deliver superior, vivid picture quality. Powered by LG's fourth generation α (Alpha) 9 intelligent processor, the OLED R provides best-in-class visuals as deep-learning algorithms detect scenes and genres to optimize display settings and reduce motion blur.

The rollable TV most notably transforms into three different heights to expand the user experience: Full View, to watch content and leverage LG ThinQ® AI technology for smart home control using voice recognition and virtual assistant commands; Line View, to enjoy music, mood lighting and immersive cinematic sound via the Dolby Vision IQ and Dolby Atmos audio system that has powerful 100W 4.2ch speakers; and Zero View, a collapsed setting that displays the speaker as a work of art.

As part of its intuitive user experience, LG SIGNATURE OLED R provides entertainment access to a variety of content platforms through its webOS and has Google Assistant, Amazon Alexa and LG ThinQ® AI technology fully built-in for added benefits.

For each unit ordered, customers will receive white glove delivery and installation service to ensure a seamless set-up experience, including access to LG SIGNATURE's Concierge Service. An integral part of the OLED R customer experience, the concierge service will address all customer inquiries in real-time, offering ease of access through web chat, telephone, and email. As each LG SIGNATURE OLED R TV is made to order, the LG SIGNATURE Concierge Service will usher customers through the timeline from order placement to delivery for total peace of mind.

To commemorate the U.S. availability of LG SIGNATURE OLED R, LG will unveil a marketing campaign spanning TV, print, and digital that illustrates the brand's ability to See Beyond. The campaign will feature LG SIGNATURE brand ambassador and internationally acclaimed ballet dancer Misty Copeland.

For more information about LG SIGNATURE's extensive range of home appliances and electronics including the OLED R, please visit www.LG.com.

More news releases in similar topics

LG's rollable OLED R TV costs $100,000 in the US | Engadget

Engadget 14 July, 2021 - 12:15pm

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LG's rollable OLED R TV costs $100,000 in the US | Engadget

PCMag 14 July, 2021 - 12:15pm

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LG’s rollable OLED TV is finally coming to the US for a staggering $100,000

The Verge 14 July, 2021 - 11:07am

You can order it with LG’s white glove delivery service now

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The OLED R has a middle mode between being fully unfurled and rolled down. LG calls this Line View, and you can use it to display a clock, photos, music controls, and so on.

From a picture quality perspective, the OLED R has technically already been surpassed by newer LG models; the more traditional G1 series introduced earlier this year can get brighter than any of the company’s prior OLEDs, including the rollable. But the OLED R’s panel still checks all of the boxes you’d want from a modern TV: it’s got Dolby Vision, 120Hz 4K gaming, variable refresh rate, auto low latency mode, and more. And as I’d damn well hope for $100,000, all four of its HDMI ports are HDMI 2.1.

But if you’re shelling out this kind of money for a television, you’re in it for the rolling trick more than anything else. The OLED R is rated for over 100,000 rollings, which should give you many years to blow the minds of everyone visiting whichever of your mansions you put it in.

LG says it’s now taking orders for the OLED R, and that “customers will receive white glove delivery and installation service to ensure a seamless set-up experience.” Each TV is built to order from the company’s Gumi, South Korea facility. For the absurdly rich out there, it’s got to be a tough call between this and Samsung’s 110-inch MicroLED TV.

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