What is the Apple event on April 20?
Apple iMacs Apple event on April 20 is expected to unveil a bunch of new products. The company has so far not announced which new products it will unveil at the 'Spring Loaded' event. Moneycontrol.comApple event on April 20: iMac 2021 may launch in iPad Air 2020 colours
Apple's doing something different, though, with its Mac computers. Start last year, the company began adding something different in its computers called the M1 chip, a microprocessing brain designed in-house by the same team that makes custom-designed chips to power the iPhone and iPad. With the M1, Apple became the only major PC maker that wouldn't need to rely on outside firms like Intel, AMD or Nvidia to create microprocessors to power its devices. But the M1 is new and unproven, and switching microprocessing brains is a large undertaking.
The tech industry wondered, will the distortion field hit up against reality?
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The first test came late last year, when the first M1-powered MacBook Air, MacBook Pro and Mac Mini desktops went on sale. CNET reviewer Dan Ackerman was impressed, saying their speed and battery life were promising. But, he warned, the results "should be considered preliminary" until we see more devices and more software built for them.
On Tuesday, Apple is expected to push its bet even further. The company's rumored to be releasing a new iMac at its Spring Forward product event, which is also expected to include new iPads. Now the new iMac desktop would also be powered by the M1. If Apple keeps up its trend from last year, the devices may not look too different on the outside, but they'll be radically changed under the hood. And techies will begin learning exactly how well these new chips can perform.
"When we make bold changes, it's for one simple yet powerful reason: So we can make much better products," Apple CEO Tim Cook said when first discussing its chip plans last summer. "We're going to take the Mac to a whole new level."
Apple's M1 computers have garnered good reviews when compared to the Intel-powered devices from last year.
Most people may not care about a change to some component in their Mac computers -- we just want these things to work. But Apple's moves could mean big changes, both for its Macs and the tech industry. Apple spent at least $1 billion buying more than half a dozen companies in addition to more than a decade of research and development to create the M1. Now, Apple says, its chips are more powerful and energy-efficient than the Intel chips it relied on before. That'll translate to smaller and slimmer designs, longer battery life and new technologies too.
"The battery on my Mac never ends," said Carolina Milanesi, an analyst at Creative Strategies and an early M1 Mac laptop user. "I can use it all weekend long and never plug it in."
The iMac will represent a good test case of the M1's computing power. That computer comes in an all-in-one design with processing brains built into its screen. Its size and its place as the step down from Apple's $5,999 Mac Pro computers mean it'll face high expectations.
The entry-level iMac costs $1,099 and uses an Intel chip similar to that of the MacBook Pro. But the highest-end iMac, currently powered by a much more capable Intel microprocessor and paired with an AMD graphics card, costs about $5,099. That's just $100 under the Mac Pro, Apple's most powerful computer, sold to professional video, graphics and photo editors.
CNET's Ackerman said he'll be watching to see how Apple positions its new iMacs and whether it'll opt to use the M1 in its highest-end machines or stick to the entry-level ones for now. "Does Apple have the confidence to pull Intel from its remaining products?" he asks.
When Apple announced its M1 last summer, it used its typical superlatives to describe the technology. Executives called it "industry leading" and "best in class." The chip's designs are similar to those of the A-series chips Apple makes for its iPhones and iPads, too. So, Apple said, the M1 is already working at "an enormous scale."
Assuming Apple's iMac lives up to the hype, analysts say it'll likely raise the bar for other computer makers. After all, Apple tends to push new trends, whether it's ditching the floppy disk in 1998, killing off laptop DVD drives in 2007 or removing the headphone jack in 2016.
"I think everyone is looking at the M1 as setting a new balance between performance and power efficiency," said Jon Erensen, an analyst at Gartner. "It's things like being able to turn on instantly, or be able to have long battery life."
Apple says the M1 will change the course of its computers.
So far, Apple's competitors have responded by highlighting their differences from the Mac. Intel, for example, produced a series of commercials in which former Apple mascot/actor Justin Long knocks the Mac's lack of a touchscreen or its small library of games.
"The PC world has had more experimentation," Erensen added, including Microsoft, Asus, Dell and HP, whose devices have blurred the lines between laptops and tablets. Gaming brand Razer even prototyped laptops with three screens attached. "We're just at the beginning of a lot of these trends."
That includes Apple's chips, for which the company's lofty promises are still in the "wait-and-see" stage. But with the iMac, and eventually an updated Mac Pro workhorse desktop for professionals, Apple may finally prove whether that distortion field was actually just reality the whole time.
Read full article at CNET
19 April, 2021 - 03:21am
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Apple has a ‘Spring Loaded’ event tomorrow, though we’re only expecting new iPad Pro, new iPad Mini and possibly refreshes for AirPods and AirPods Pro alongside a new Apple TV. If you’re waiting on something like the iPhone 13, those come out in the second half of the year. And for the next iPhone, customers might get a chance to taste mmWave 5G in more regions than ever before.
According to research notes shared by noted Analyst MingChi Kuo (via MacRumors), the iPhone 13 mmWave models will be made available in more countries, like Canada, Japan, Australia, and in Europe through major European mobile operators.
While 5G smartphone shipments increased significantly in 2020, most of them only supported Sub-6 GHz. We believe that mmWave will create more diverse applications than Sub-6 GHz because of the benefits of faster speed and lower latency. The mmWave model of the iPhone 12 only supports the US market, and the shipment allocation of the total iPhone 12 is about 30–35%. We predict that the iPhone 13 mmWave models will be available in more countries (e.g., Canada, Japan, Australia, and major European mobile operators), so the shipment allocation of iPhone 13 mmWave models will increase substantially to 55–60%.
Much like how it is on the Android side of the spectrum, Apple sells the mmWave-supporting iPhone 12 units in the United States. Most other regions get sub-6GHz 5G support from the hardware, which depending on the region and its network infrastructure, might just be restricted to 4G LTE too.
With the iPhone 13, Apple seems to be much more bullish on mmWave 5G adoption, with expected progress to be significant in regions outside of the USA. While the design of the iPhone 13 2021 models is expected to be the same for the most part, the phone lineup is still expected to bear the visible mmWave antenna on the right side of the device on the mmWave models, compared to the slightly cleaner look on the sub-6GHz models. This bullish outlook then changes up the shipment allocation for these variants, with the mmWave models expected to take upwards of 50% of allocation compared to the 30% from 2020.
It remains to be seen how many practical benefits consumers will see on the iPhone 13 with this mmWave focus.
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19 April, 2021 - 01:28am
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