Chinese e-commerce giant JD.com has gaming ambitions. This is its strategy

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CNBC 02 August, 2021 - 07:22pm 56 views

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Michael Allio left The Bachelorette after realizing that he needed to go home to be with his son. But that didn’t mean he was over Thurston. Lately, he has been leaving some pretty naughty comments on Thurston’s Instagram photos.

When Thurston posted a photo of herself in black lingerie to Instagram, Allio left an interesting comment.

“Can’t say what I’d like to…,” he wrote, along with flame emojis, in a comment captured by Heavy.

Last week, Thurston also posted a picture of herself in a green dress at the Fairmont Olympic Hotel.

“Green is your color, am I right people? Whoa,” Allio wrote.

After people began catching onto Allio’s comments, he took things a step further and DM’d a fan who mentioned him in their story.

“Miss her like crazy,” he allegedly wrote of Thurston, according to the screenshots posted to Reddit.

Thurston is currently still deciding between her top three men, Greg Grippo, Blake Moynes, and Justin Glaze. So, fans really aren’t here for Allio’s flirting.

“Won’t someone take this man’s phone away,” one person commented on Reddit.

“Doing too much…doing too much!!!!!!!!!” another person wrote.

“Sorry I can’t with this dude, just stop,” one user said.

“I’m sorry but this is getting weird lol,” one person added. “There’s NO WAY he doesn’t know the ending of her season so it’s just strange at this point. He left and big-time regrets it which is totally fine, but she’s made it clear she continued to move forward on her journey at men tell all so the fact he’s still making these comments is definitely embarrassing for him 🤷🏻‍♀️”

Some fans did have sympathy for Allio, though.

“Maybe this is all manipulative for attention and I’m majorly misinterpreting the situation, BUT I think it’s pretty ridiculous of people to have praised Michael for being earnest and upfront during the season and then drag him for seemingly being earnest and upfront after the season closed,” one Redditor wrote. “If he were still talking like this a year from now while shilling toothpaste I think the swerve would be warranted, but it just comes off as cynical and mean right now. MTA aired not even a week ago, everyone!”

Allio abruptly left The Bachelorette after his son revealed during a phone call that he believed Allio was away because he didn’t want to see him.

“It was obviously a really difficult decision [to leave the show],” Allio recently told People. “But as a parent, it was black and white.”

“When your child says that, you answer the call,” he continued. “And I think a lot of single parents probably have to deal with the fact that when they’re pursuing their own happiness, it does take a little bit from the time they’re spending with their child. It’s a constant balancing act that’s happening. But I would do it all over again and make the same decisions.”

Michael Allio left The Bachelorette after realizing that he needed to go home to be with his son. But that didn’t mean he was over Thurston. Lately, he has been leaving some pretty naughty comments on Thurston’s Instagram photos.

When Thurston posted a photo of herself in black lingerie to Instagram, Allio left an interesting comment.

“Can’t say what I’d like to…,” he wrote, along with flame emojis, in a comment captured by Heavy.

Last week, Thurston also posted a picture of herself in a green dress at the Fairmont Olympic Hotel.

“Green is your color, am I right people? Whoa,” Allio wrote.

After people began catching onto Allio’s comments, he took things a step further and DM’d a fan who mentioned him in their story.

“Miss her like crazy,” he allegedly wrote of Thurston, according to the screenshots posted to Reddit.

Thurston is currently still deciding between her top three men, Greg Grippo, Blake Moynes, and Justin Glaze. So, fans really aren’t here for Allio’s flirting.

“Won’t someone take this man’s phone away,” one person commented on Reddit.

“Doing too much…doing too much!!!!!!!!!” another person wrote.

“Sorry I can’t with this dude, just stop,” one user said.

“I’m sorry but this is getting weird lol,” one person added. “There’s NO WAY he doesn’t know the ending of her season so it’s just strange at this point. He left and big-time regrets it which is totally fine, but she’s made it clear she continued to move forward on her journey at men tell all so the fact he’s still making these comments is definitely embarrassing for him 🤷🏻‍♀️”

Some fans did have sympathy for Allio, though.

“Maybe this is all manipulative for attention and I’m majorly misinterpreting the situation, BUT I think it’s pretty ridiculous of people to have praised Michael for being earnest and upfront during the season and then drag him for seemingly being earnest and upfront after the season closed,” one Redditor wrote. “If he were still talking like this a year from now while shilling toothpaste I think the swerve would be warranted, but it just comes off as cynical and mean right now. MTA aired not even a week ago, everyone!”

Allio abruptly left The Bachelorette after his son revealed during a phone call that he believed Allio was away because he didn’t want to see him.

“It was obviously a really difficult decision [to leave the show],” Allio recently told People. “But as a parent, it was black and white.”

“When your child says that, you answer the call,” he continued. “And I think a lot of single parents probably have to deal with the fact that when they’re pursuing their own happiness, it does take a little bit from the time they’re spending with their child. It’s a constant balancing act that’s happening. But I would do it all over again and make the same decisions.”

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Chinese e-commerce giant JD.com has gaming ambitions. This is its strategy

Yahoo Finance 02 August, 2021 - 07:22pm

SHANGHAI — At China Joy, one of Asia's biggest gaming conferences held in Shanghai, e-commerce giant JD.com built a booth featuring the giant version of its dog mascot Joy, where gamers gathered to compete against one another.

The display underscores JD.com's ambition in the gaming space. But it's not looking to take on the likes of Tencent and NetEase by making games.

Instead, the Beijing-headquartered firm wants to be the go-to place for young people to buy gaming-related goods and it sees e-sports and partnerships with device manufacturers as a way to do that. This could also drive growth in other parts of its business.

"We have the capabilities to ... round up the entire ecosystem," Daniel Tan, president of JD Mobile Devices, told CNBC.

There are a few aspects to JD's gaming business. Firstly, millions of shoppers buy products on JD's platform and give feedback. JD can work with partners to share that feedback to help them improve their products.

Last year, JD announced plans to work with companies such as Chinese PC-maker Lenovo and gaming giant Tencent to develop smartphones enhanced for mobile gaming. That means JD can also distribute these and target gamers through its shopping app.

The second part of the strategy revolves around e-sports or competitive video gaming.

JD launched its own e-sports team in 2017 called JD Gaming. Last year, it launched a mobile gaming team called JD Esports.

Global e-sports revenue is forecast to surpass $1 billion for the first time in 2021, growing 14.5% year-on-year, according to gaming analytics firm Newzoo. While it is still a small part of the overall global games market, growth is expected to remain strong. JD is hoping for a slice of this pie.

But its involvement in e-sports is also part of a broader marketing push to associate the company with gaming. E-sports has helped "to get into consumer mindsets," Tan said.

He added that the company is focusing on building up the profile of players "in a way to help us promote products."

"Ultimately, I think what we want to do is to build a platform where when you think about gaming anything you need on gaming you go to JD," Tan said.

JD is not in the business of producing and making games like Tencent or NetEase. Tencent in particular has grown globally by acquiring or investing in gaming studios. Tan said that is not JD's focus but did not rule out the possibility of co-investing in gaming companies with a partner.

"I think if there is an opportunity, if it is a good opportunity, we will consider … we are very open," Tan said.

Tan said JD's gaming efforts are in the early stage and that the company is not looking into a business model at this point.

"At the end of the day, I think the entire industry is still at the incubation stage. So from our perspective, it's investment," Tan said.

"But we do see a huge potential … it's not only selling of mobile phones, not in terms of revenue sharing on games … I think that's towards the end," he said.

What JD is doing is to try to create value, Tan said. "We need to incubate the entire ecosystem before we think about … how do you cash out."

Tan also said there were a lot of indirect benefits from investing in gaming.

"It's about participating, it's about being involved with young people, associating with young people. And that's the kind of consumers we want, you know ... they will use JD," he said.

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