How much is Nintendo switch OLED?
The Nintendo Switch OLED will be available on October 8, 2021, and it costs $349.99 / £309.99 / AU$539. TechRadarNintendo Switch OLED release date, price, specs, and why it's not 4K
When can I pre order Nintendo switch OLED?
We can assume that it's standard practice for pre-orders to be available two months prior to a console launch. If Nintendo follows this practice, expect to pre-order the Nintendo Switch OLED model in August 2021 before the October 8, 2021 launch. InverseNintendo Switch OLED pre-order date, price, and retailers to order from
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10 July, 2021 - 04:05am
10 July, 2021 - 04:05am
10 July, 2021 - 04:05am
It’s as if Hallway Switch Guy had been waiting all day to get back to that tiny, wooden bench. Like he always plays video games in the most high-traffic area of his house, back straight against the unforgiving wall behind him while catching a dang Buizel. And smiling the whole time like it’s the most normal thing in the world. It’s truly depraved stuff.
But a hallway? No, that’s where I draw the line. That’s unhinged, Norman Bates staring into the camera at the end of Psycho type shit. What’s next, a closet? An attic? Maybe a dusty, spider-infested crawl space?
10 July, 2021 - 04:05am
10 July, 2021 - 04:05am
Nintendo has shocked everyone with its new Switch OLED model, which was launched without any of the hype or fanfare new gadgets are usually used to. Nintendo limited the launch to a product video on YouTube and a press release as its page went live.
Why would Nintendo want to do a silent launch, you might wonder? For one this gives it complete control over the communication and no chance for unnecessary speculation over the product. For months there had been speculation of the “supercharged” Nintendo Switch — some called it the “Switch Pro” and others called it “Super Nintendo Switch”. But what Nintendo released is a slightly upgraded version from the original 2017 model — no new processor, boosted graphics, or the ability to support “4K ultra-high-definition graphics” when docked, even the battery remains the same.
But Nintendo had never acknowledged the ‘Switch Pro’. Not surprising, as the company behind the biggest gaming franchises in the world, including Mario, Zelda and Pokemon, is not dependent on speculative reports or what consumers want to see in a product. Nintendo doesn’t care about what the competition is up to, and whether or not its product decisions are centered around the next big thing in tech.
What really matters to Nintendo, like with Apple, is what consumers will do with a product and how it changes their lives. The Switch isn’t the most powerful game console in the market; it’s just a tablet with a 720p screen but its ability to transform from a home console to a portable gaming system in a snap makes it so unique. On top of that, Nintendo’s tight control over both hardware and software alongside the rich first-party titles makes it a must-have gaming device for diverse users and not just hardcore gamers. You won’t find Call of Duty and Grand Theft Auto games or PUBG on the Switch and it shows how strict Nintendo is over which titles appear on its platform.
The success of the Switch and the company’s past consoles and games have a lot to do with how Nintendo markets itself — as an entertainment company and not a gaming company. Over the years, it has branched out beyond video games and ventured into theme parks and Hollywood too. Not to forget Nintendo has a stake in the Pokémon Company responsible for managing the Pokémon brand and Niantic, which is best known for the popular AR game Pokemon Go.
From the beginning, Nintendo has targeted families rather than individuals with its hit consoles and video games. This can be seen in the way the company promotes its games to consumers through advertisements. The latest product video of the Switch OLED not only shows young individuals but also how families come together and start playing games on the hybrid console.
For smartphone brands, the craze people have for Nintendo products is something to admire. The euphoria for Nintendo hardware and games and fan base the brand has cultivated over the years show why so many consumers love Nintendo. And it’s all in the messaging. In terms of functionality, Nintendo knows how to create a product that’s really easy to use. Pick up the Switch or 3DS XL and you can use it without taking the help of another person.
The ease of use has always been at the center of any Nintendo experience when designing a product, and which is why its devices are extremely popular among kids and seniors. The fact that a lot of retirement communities and municipal senior centers in the US got the Wii is proof that Nintendo always had everyone in mind while making its home console. The “brain age” game on the Nintendo DS, which stimulates cognitive abilities, resonated more with senior citizens in Japan.
The point is, the entire product strategy of Nintendo is based on how it taps different users who previously never played video games. The social simulation game ‘Animal Crossing: New Horizons’ on the Switch is popular because it is one of the most relaxing games on the market, and consumers needed stress-buster during the ongoing pandemic. What also worked in Nintendo’s favour is the appeal of the game– the social nature of the ‘Animal Crossing’ that brought in all kinds of people.
Another thing about Nintendo that makes this famous toy company so unique is that it never focuses on the specification of the hardware. The dedicated page for the Switch OLED lacks any info on the processor, how much RAM this device has, the battery capacity, and the software it is running. Instead, Nintendo highlights how the new Switch model changes your gaming experience with a 7-inch OLED screen and a wide adjustable kickstand.
Simply put, Nintendo isn’t interested in telling you the internal specifications of the hardware, because it thinks they don’t matter to the end consumers. What really matters is how this handheld/TV hybrid approach and its modularity factor transform your gaming experience, something you only find in a Nintendo system. This approach gives Nintendo a lot of competitive advantage and builds a narrative around its product that experience decides the fate of a device and not specifications.
This is also evident in Nintendo’s advertisements that majorly focus on how the Switch is the ideal platform to play games on the go or at home with friends and family. Smartphone brands need to move away from communicating about product specifications and instead focus on what a 5nm processor or a 108MP camera really means to consumers.
It’s time all the smartphone brands stopped bragging. Taking consumer feedback is important but that shouldn’t be the basis on how a product is designed. The Switch is so successful because no one thought we needed a gaming device like this. Instead of relying on market data and trend reports by analysts, listen to designers and engineers that work for you. They are the ones who will tell you whether or not they need to use a hybrid gaming device like the Switch. Apple, too, follows the same approach. The iPhone would have not been made, had the company’s engineers not need a singular handheld device that would include an iPod, a phone and an internet communicator.
Nintendo likes to keep tight control over its unannounced hardware and games and that’s a fact. But not many people know that Nintendo takes a slow approach when it comes to launching new hardware. Smartphone companies rush by launching identical SKUs of the same model thinking it would increase the average selling price (ASP) of a device, but this approach doesn’t really help consumers. It, in fact, confuses consumers and complicates their buying decision
Nintendo’s product strategy is a bit different. They take years to develop the product and launch it when they think the time is right. In the case of the Switch, Nintendo would have gone for several iterations of the same product and flood the market with multiple SKUs. That didn’t happen; the Switch is now available in three models and that should help the company sell the devices in millions. Nintendo can sell a supercharged version of the Switch that plays games at 4K resolution and charge a much higher price but that’s not the philosophy of the company.
09 July, 2021 - 09:21am
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Ask almost anyone who works in a public- or client-facing business role -- whether it's financial, marketing, sales, PR, or any form of executive position that occasionally involves popping your head above the parapet -- what the key objectives of their job actually are, and you'll probably not get very far down the list before you hit the phrase "managing expectations."
It's a phrase that has more than a tinge of newspeak about it, but the central concept is really as simple as it sounds; almost any job where you're dealing with people outside your own company (and many entirely internally-focused jobs, for that matter) comes with a really important need to ensure that those people's expectations are being appropriately set and adjusted. Whether it's investor expectations about your upcoming financial results, partner company expectations about your installed base growth, consumer expectations about your release pipeline, client expectations about your delivery dates... "Under-promise and over-deliver" is a mantra plenty of us have heard, and it's certainly applicable in many instances, but there are just as many roles where the real challenge is making sure everyone is on the same page about what's actually being promised.
Leaks are inevitable, and leaks beget rumours, and rumours, well, they beget expectations
For consumer-facing companies, managing the expectations of their customers and the public at large has become increasingly complex in the past few decades. The Internet has given PR and marketing teams more powerful tools than ever before to measure, shape and influence public opinion and expectations; it's also, however, turned the territory they work on into something inherently unpredictable, rapidly changing, and filled with actors entirely beyond their control. Companies have taken different approaches to how they deal with this problem; some have opted to be radically open, sharing as much information as they can about their product pipeline and future plans in order to try to maintain some degree of control over consumer expectations. Others, perhaps most notably Apple, have clamped down hard on leaks and tried to play their cards closer to their chest than ever, hoping that an information blackout will prevent rumours and speculation from turning into concrete expectations.
Nintendo, I think, sees itself as being on the Apple side of this equation. It plays its cards close to its chest, rarely reveals anything until it's good and ready, and for the most part, it's pretty good at this -- still capable of pulling out major surprises on the software front, at least. On the hardware side, however, this is a much harder game to play, and Nintendo isn't especially good at it. Developing and launching new hardware requires collaboration with a hell of a lot of different companies and brings hundreds if not thousands of people into the loop. Leaks are inevitable, and leaks beget rumours, and rumours, well, they beget expectations.
Which is all a pretty long-winded way of saying that Nintendo announced a new version of the Switch this week, and despite being a pretty nice little update to the console's hardware, it was greeted with a largely negative reaction and a thumping to the company's share price -- because it didn't match the expectation that had built up for the company's next hardware plans. Expectations that had been set, I should add, completely without Nintendo saying anything; this week is the first time the company has even hinted at revised Switch hardware. Everything else is a matter of leaks and reports that had built up to a pretty clear picture of a "Switch Pro" model being in the works -- reports that had become expectations, expectations that had solidified in the minds of some consumers and investors into accepted facts.
The Switch OLED Model's best new feature - the larger screen - is primarily aimed at those who mostly play in handheld mode
What we actually got, in the form of a display update to OLED, is a disappointment only in comparison to those expectations. The Switch Pro almost certainly does exist in one form or another -- there's enough information from enough independent sources to make that relatively certain, though whether it was ever intended to release in 2021 or whether people got their wires crossed over the OLED model also winding its way through pre-production is an open question. There's a solid argument to be made, however, that Nintendo is both pretty happy with the current sales of Switch (thus feels no need to try to trigger an upgrade cycle for existing users) and in no mood to throw itself into the fray of trying to get a supply chain running for a new chipset in the current semiconductor shortage. The strategic reasoning for keeping the powder dry on a more full-scale upgrade to the Switch seems sound to me.
With Switch still selling fantastically but with the fallout of COVID being seen in a slightly sparse software pipeline, this year wouldn't have been an optimal time for [Switch Pro]
What's arguably most interesting about the OLED Switch, however, isn't the disappointment it's spurred among both investors and core consumers -- neither of which is really likely to matter if the revision does what it's supposed to do and gives the console a nice sheen of new-ness just in time for more casual consumers to start thinking about their winter and Christmas purchases. Rather, it's what it tells us about Nintendo's strategy, and how Nintendo itself sees the Switch -- because this revision is very much a handheld revision, in terms of how it sits with Nintendo's history of hardware revisions, and that has implications for the platform's future.
Certainly, the OLED Switch isn't the full-on handheld-only update we saw with the Switch Lite -- which dropped all the docked play features from the console entirely to turn it into a pure handheld -- but it's also an update that doesn't make very much sense at all unless you're primarily playing in handheld mode. A few relatively minor details aside, the only major upgrade here is an overhaul of a screen that's hidden behind plastic when docked. It may not be a pure handheld device like the Lite, but it seems meaningful that the Switch is now two-for-two on hardware updates that are entirely focused on the console's undocked, handheld functionality.
Indeed, if we look beyond the hardware specifics, the hardware strategy that's coming into focus for this platform overall is much, much more "handheld-like" than we had perhaps expected. One of the core differences between Nintendo's home consoles and its handheld devices is that the company tinkers relentlessly with the latter; where its home consoles generally don't change much in hardware terms from one end of their lifespan to the other (peculiarities like the Wii Mini notwithstanding), its handhelds are updated over and over again across their time on the market, and commonly have multiple versions of the hardware on store shelves simultaneously.
The OLED update for the Switch is absolutely in keeping with more minor "bump" hardware updates for Nintendo's past handhelds -- it doesn't do anything new and it's not going to drive anyone but the most devoted of fans out there to replace their existing Switch, but it's a solid improvement that will boost the console's appeal to new purchasers. Moreover, if this is the path we're on -- with the Switch being regularly tweaked and updated into new forms, as Nintendo's handhelds always have been -- then the possibility of a Switch Pro and other exotic new models of the hardware in the years to come remains very much alive.
Both Switch hardware revisions have been handheld-centric, indicating its portability is perhaps more important to Nintendo than its role as a home console
The implication that Nintendo regards the Switch as a handheld console in strategic terms shouldn't be over-interpreted -- the company isn't about to "abandon" docked play or anything drastic like that, and it's worth noting that its marketing for the Switch still tends to focus heavily on the docked aspects of the console's functionality. However, it's suggestive of the approach we're likely to see to the new demographic markets it's entering as the Switch installed base grows. Successful consoles inevitably move into more casual, less devoted groups of consumers as they seek out new audiences to keep their sales curve looking health, and for Switch, those groups seem likely to look more like handheld players than console players.
The advent of smartphones means Nintendo will never recapture the Game Boy market as it once was, of course -- but the company's focus on improving the handheld aspects of its hardware implies that it has identified a potentially huge "semi-casual" market of consumers for whom taking over the living room TV for a big-screen gaming extravaganza is a bit much, but whiling away some time on a device that's a big step up from a smartphone experience is absolutely in their ballpark.
The OLED Switch, much like the Lite before it, is largely aimed at that audience. It won't trigger an upgrade cycle for existing Switch owners -- but Nintendo can keep that option in its back pocket for a time when it actually needs it. This year, with Switch still selling fantastically but with the fallout of COVID being seen in a slightly sparse software pipeline, wouldn't have been an optimal time for trying to capitalise on an upgrade cycle -- so instead Nintendo is fiddling around the edges and making its hardware seem fresh and interesting to more casual buyers.
It's unfortunate that the immediate reaction has been "this isn't the Switch Pro we wanted" -- and Nintendo would perhaps do well to learn some lessons about expectation management from that, because if you're not Apple (whose time periods between major announcements is short and whose capacity to brutally crack down on information leaks is legendary) then you can't manage expectations like Apple does, and if you're not out there setting expectations then someone else will be out there doing it for you.
Ultimately, though, those who are disappointed probably weren't in the intended audience anyway -- and as for the Switch Pro rumour mill, well, we can expect that to keep turning on for another few cycles, it seems.
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09 July, 2021 - 05:20am
Get the Nintendo Switch for less
So should you wait for the Nintendo Switch OLED? Well, when it comes to Nintendo Switch vs Nintendo Switch OLED, the differences aren't as dramatic as you'd think. Essentially it's the same system, just with an improved and larger display, more internal storage, a redesigned kickstand, speakers and a more capable dock. If that doesn't sound like enough of an upgrade, this Nintendo Switch deal is well worth considering.
Stock shortages over the last year mean that Nintendo Switch deals haven't been too forthcoming, so this offer from Amazon is likely to prove popular. And for £265, which is a saving of £34.99, this is a sizable discount on the refreshed Switch that comes with better battery life than the launch model.
Not in the UK? Check out the best Nintendo Switch deals in your area below.
Nintendo Switch deals on the main console are difficult to find, but we're rounding up all the latest stock right here. However, If you're looking for something to play you can check out the best cheap Nintendo Switch game deals and the latest Pro Controller prices as well.
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