Here’s why BTS’ Permission To Dance banned in Seoul gyms


The Indian Express 18 July, 2021 - 10:21pm 47 views

BTS might have gifted us with Permission To Dance, but there’s no permission to work out to the song in gyms. According to the latest reports, the new BTS track along with other K-pop hits such as Drunk-Dazed by Enhypen, are being banned from being played in gyms in Seoul.

Authorities believe that working out to fast-paced tunes with over 120 beats per minute could pose a risk, especially during group workouts. Apart from the tunes being played in gyms, authorities have also capped the maximum treadmill speed at 6 km/h. Apparently, these techniques are to prevent people at the gym from breathing too quickly or splashing sweat on others, and hence preventing virus pores from spreading.

Gym owners are rather disgruntled with this change. Kang Hyun Ku, the owner of a gym in Seoul told Reuters, “My biggest question is whether playing classical music or BTS songs has proven to have any impact on spreading the virus.”

The city’s health officials say that they examined several viewpoints before deciding to ban songs with more than 120 beats per minute. Meanwhile, President Moon Jae In has apologised to citizens and requested them to bear with him.

Gym members usually bring their own headphones and music devices, which leave owners no control over their workout speed. The good news is that BTS’ Butter and Blackpink’s Rose On The Ground, which are favourites on the Billboard right now, are not part of the list of banned tunes.

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KPoop: Korean Boy Band BTS Has Their First Real Flop with “Permission to Dance” A Sales Disaster

Showbiz411 19 July, 2021 - 12:00am

BTS may stand for Better Luck Next Time.

After a string of hits including recent ones like “Butter” and “Dynamite,” K Pop group BTS has pooped out.

Their new single, “Permission to Dance,” has seriously flopped. After one week, it’s number 17 on iTunes.

According Buzz Angle Music, “Permission” has been denied everywhere. Total sales including streaming are just 150,000. That includes 45,000 paid downloads. Most of the sales are streaming, and they are minor compared to other hits on the charts this summer.

Compare that number also with the single, “Butter,” released in May. “Butter” has sold 1 million copies so far, including 207,000 downloads.

But “Permission” may have come out too soon on heels of “Butter.” It’s also a rare failure for factory like songwriters Ed Sheeran and Johnny McDaid, who’ve had hits with Justin Bieber and others. Sheeran has a hit himself right now in the top 5 called “Bad Habits,” which typifies his own bad habits in songwriting. (Sheeran is still dodging a lawsuit over one song by the Marvin Gaye estate.)

What’s next for BTS? Stay tuned…

#MostRequestedLive Interview: BTS Talks 'Butter,' Working With Ed Sheeran | Most Requested Live | Most Requested Live with Romeo

KFI AM 640 19 July, 2021 - 12:00am

Watch the music video for BTS' new song "Permission To Dance" below.

Watch: BTS Unleashes Their Goofy Selves On The Set Of “Permission To Dance” MV

soompi 18 July, 2021 - 09:41am

BTS unveiled a shooting sketch of their music video for their latest track “Permission to Dance”!

Permission to Dance” is an English-language song included in BTS’s newly-released CD version of “Butter.”

The video kicks off with the scene where Jungkook pops up from behind Suga inside the restaurant. Suga points out that Jungkook looks like his old self in “Danger” with his hair styled in this particular way for the music video. Outside, Suga explains the key dance moves that have meaning in sign language, and he and Jungkook have a blast facing each other and doing the moves together. Back inside for the group shoot, J-Hope hilariously tells RM that his bright yellow-green hair is reminiscent of a tennis ball, and RM seems to agree.

It turns out it was scorchingly hot on the day of filming. RM does his best to cool himself with a hand-held electric fan, but he comments that there’s actually no way to fight the heat. Out in the sun, J-Hope and Jin dance together while Jungkook holds up the director’s mic and starts counting the beat for them.

The next day begins with Jimin and V filming their scene with the child actors. Jimin and V dote on the kids and can’t stop smiling at their cuteness. Lastly, it’s time to film the flash mob scene with the dancers, and they start with a round of applause to encourage each other ahead of the shoot. The members shout enthusiastically as they do the dance, and even when the music cuts off due to a technical error, they continue to dance like nothing happened.

Watch the full video with subtitles below!

BTS’ ‘Permission To Dance’ Is The Most-Viewed Music Video In The World This Week By A Huge Margin

Forbes 18 July, 2021 - 08:10am

If there’s one arena where BTS succeeds more than all others, it’s in the music video world. The South Korean superstars always see their latest visuals start off with massive viewing figures, and this week is no different, as their new treatment for just-released song “Permission to Dance” has earned the largest debut on YouTube’s closely-watched chart.

“Permission to Dance” was the most-watched video in the world last week, earning an incredible 152 million plays in the first seven days it was available to view on YouTube. BTS have scored No. 1 debuts before, and they seem to have no issue beating every other release whenever they have something that fans rally around from the moment it drops.

The latest from BTS outperforms every other video on YouTube this week by an enormous margin, as the No. 2 most-viewed clip on the website, which comes with the very lengthy title of “Filhaal2 Mohabbat | Akshay Kumar Ft Nupur Sanon | Ammy Virk | BPraak | Jaani | Arvindr Khaira,” racked up just 57 million plays in its second frame of availability. That’s a huge play count, but it pales in comparison to the South Korean septet’s latest, which accrued more than two and a half times as many clicks.

In fact, “Permission to Dance” was played more than the next three most-viewed music videos in the world in the past week combined. It outperformed the second-highest-ranking debut, Billie Eilish’s “NDA,” more than nine times over.

“Permission to Dance” made history almost immediately when it hit the video hosting site, as the video was a success from the moment it arrived. The colorful clip, which inspires hope in the viewer and which sees the world coming out of a deadly pandemic, was embraced warmly by millions. The video was liked more than one million times before it even premiered, and in just its first 24 hours it racked up more than 72 million views. That one-day sum was enough for BTS to snag yet another space on YouTube’s list of the 10 largest 24-hour debuts, where they already rule with several other beloved works.

BTS: Permission to Dance stops playing during music video shoot; here's what Suga, Jin and V did next. Watch

Hindustan Times 18 July, 2021 - 06:13am

BTS released a video featuring the making of their new song Permission to Dance. The song was released earlier this month to celebrate ARMY Day, a day dedicated to their fans. While the video channels a hopeful vibe, BTS members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook revealed all that they went through during the making the music video.

In the video, released on their YouTube channel, Bangtan TV, the BTS members took fans behind-the-scenes of the song. One section of the video featured BTS leader RM trying to fan himself as they shot in the hot summers, later, V was seen choreographing a segment of the music video. The BTS video also gave a glimpse of the numerous spins Jungkook had to take to get the perfect shot.

However, no one anticipated that the audio would fail during the filming. The video revealed that when BTS members were shooting the final portion of Permission to Dance, the song suddenly stopped playing. While Suga stopped in his tracks, the frame focused on V and Jin, who continued to keep the energy high and followed the routine in silence. Soon, the other members and the background dancers joined in.

Also read: Step inside BTS leader RM's new studio at HYBE building that replicates his cool and modern vibe

Permission to Dance received love as BTS members incorporated the use of sign language. BTS members had o about using sign language while they reacted to the music video. J-Hope had said, "The use of sign language is also very significant."

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BTS: Jin's PERFECT Disney Prince material? This American composer cannot wait for his debut | Bollywood Life

Bollywood Life 18 July, 2021 - 04:36am

BTS' Jin was known as the visual king of the boy band. However, his vocals in songs like Butter, Permission To Dance and Epiphany have left music critics amazed. Of late, the septet performed Butter and Permission To Dance on The Tonight Show Starring Jimmy Fallon. The young man looked like a dream but his tenor and intonations wowed musicians all over. American music composer James Osorio has been very vocal in his appreciation of Kim Seokjin. He has said that with his good looks and voice, the young man is perfect for a Disney musical film. He was quoted as saying, "Jin’s intonation is so spot on and his high notes, especially those B4s on ‘worry’, always have resonance and support (and he’s the only one using a belt voice on that part!). A true belting king. My musical director heart is so happy! I would love to see him in a musical like ‘Little Shop of Horrors’, ‘Be More Chill’ or even ‘Frozen’ and ‘Wicked’ (as Fiyero!!!)." Also Read - BTS: Throwback to when RM made us go aww over his cuteness as he responded to a flirty fan — watch video

This was not all. Osorio said it was like a dream to see him in a Disney musical before he died. He further said, "I need to see Jin in a musical before I die. Haha. I mean it’s not farfetched! He studied acting in college and he sings and dances…so…Because not only is he dancing but also has to constantly hit G#4s in proper intonation, resonance, and support. That’s already high for tenors. He has a very good contemporary pop tone! Hence why I think songs from ‘Be More Chill’ or any male lead Disney song suits him." Also Read - OMG! You'll never believe what inspired Suga to become such a talented songwriter

Kim Seokjin's vocals are getting more noticed by the global community. He has been placed in a social music list along with the likes of Ariana Grande and Louis Tomlinson. Belting is a very tough technique. In the West, Mariah Carey and Celine Dion are famous for belting. Jin has surely improved his game, and this kind of praise should warm the hearts of BTS fans. Also Read - BTS: Here's what we know about the makeup products the K-pop stars like to use

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BTS Share How Much They Want to Go on Tour Again

Showbiz Cheat Sheet 17 July, 2021 - 11:27pm

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In addition to releasing new music, BTS have performed multiple online concerts. In 2020, the septet put on shows called Bang Bang Con The Live and Map of the Soul ON:E, and the latter concluded BTS’ Map of the Soul era. BTS performed a two-day online concert experience called BTS 2021 MUSTER SOWOZOO in June 2021.

During the interview with 102.7KIISFM, RM shared his hope that things regarding the pandemic will steadily improve through 2022.

“So in Korea, social distancing is still going on, but we’re getting vaccinated more and more,” he said. “We think we’ll be getting back to the life before the pandemic like maybe next year.”

As artists have begun booking tours for 2022, the members of BTS acknowledged that they miss touring while on 102.7KIISFM.

“I want to go on tour so badly,” J-Hope said.

Jungkook agreed, and he went into more detail about BTS’ hopes to resume touring as soon as possible.

“I know our fans really want to see us in person, and we miss ARMY so much as well. We’re ready to go anywhere if we have a chance,” he said.

J-Hope added, “Oh, we miss you ARMY.”

BTS dropped their third English-language single “Permission to Dance” on July 9 along with a music video for the song. Leading up to the song’s release, the band shared a music video teaser on July 6. The music video teaser for “Permission to Dance” featured multiple hints about BTS’ future plans.

The teaser opens with Suga reading a magazine called The Daily. The back cover of the magazine reads “The Daily 2022 vol. 10,” and the front of the magazine shows multiple headlines about the coronavirus ending and a new era of BTS music starting.

While the magazine foreshadows big announcements will come in 2022, another clue in the teaser hints one of those announcements could be a new BTS tour. Later in the teaser, J-Hope stands next to a sign featuring the names of BTS’ fandom, ARMY, cities, and countries.

Each name is listed on an arrow in the following order: Seoul, ARMY, London, San Francisco, Moscow, Egypt, Berlin, Kenya, and Paris. With the Map of the Soul Tour still postponed, it is possible BTS could announce a new tour for 2022 if the pandemic improves around the world.

Why is K-pop so popular?

Anchorage Daily News 17 July, 2021 - 09:40am

K-pop - mainstream pop music from South Korea - has a distinct recipe for creating global hits.

The main ingredient - a catchy hook song - gets paired with a signature dance move and is wrapped up in a flashy video. The entire package is optimized for social media, where a devoted fan base gives the song a life of its own.

This method, which relies on pop music tropes, Internet culture and intense training, helped make K-pop an international phenomenon.

Many K-pop songs follow a classic song-writing style: an intro and a verse with hooks in the chorus. These “hook songs” emphasize catchiness through devices like repetition, said Dal Yong Jin, a professor at Simon Fraser University.

Put more simply: “There’s always like this catchy part,” fan Jason Nguyen said. “You just can’t get it out of your head.”

One song that exemplifies this pattern is “Tell Me” by the group Wonder Girls, which topped Korean music charts when it was released in 2007. The repetitive lyrics and upbeat tempo make for an incredibly catchy hook.

“The hook song has become one of the most popular types in K-pop,” Jin said, adding that K-pop stars, or idols, have focused on this type of music because it’s easy to memorize and easy to dance to.

Another popular song, “Sorry, Sorry” by Super Junior from 2009, similarly repeats both English and Korean phrases, making it easy to sing along to, even if you don’t know the language.

Music videos on YouTube also helped K-pop appeal to fans globally. Nguyen was only 8 when he first saw the music video for “Gee” and he was instantly hooked. Memes weren’t a concept yet, but the video is full of them - it sets Girls’ Generation’s infectious bubble-gum pop against a fantasy story line of mannequins coming to life.

Nguyen, who now co-directs a K-pop dance troupe at the University of Washington, said the video’s synchronized dancing, colorful outfits and intricate sets pulled him in. “You don’t really see that with American pop music.”

The visual appeal of K-pop videos is universal. Choreography in particular can transcend cultural barriers, which is why most K-pop videos contain a signature dance move. Like the crab dance in “Gee” or the “Up & Down” dance from EXID, these moves - called point dances - are intentionally easy to imitate.

Lia Kim, a choreographer who has worked with groups like Girls’ Generation and Wonder Girls, said labels will specifically request choreography that is memorable and easy to follow.

The universal nature of point dances also makes them easy for fans to share as dance challenges on social media. Their explosion on Twitter and TikTok, and even in the game “Fortnite,” has helped further expand K-pop’s global reach. In fact, the preview video for BTS’s newest single, “Permission to Dance,” was framed as a dance challenge with sign language for “dance.”

“Trendy dances are what makes K-pop, K-pop,” said choreographer Sienna Lalau, who has worked with BTS, Jennifer Lopez and Missy Elliott, “because it reminds us that in some ways, the movement is as important as the music in today’s ‘content is king’ era.”

K-pop labels have found innovative ways to promote their content globally. One of their marketing strategies is to give up copyrights and release songs and albums to stream on YouTube at the same time they become available for purchase, Jin said.

Of the 10 music videos with the most views in their first 24 hours, nine are songs by the K-pop groups Blackpink and BTS, as of July 13. The only non-K-pop song is Taylor Swift’s “ME!” at No. 8.

Other Asian pop styles, such as Japanese pop, have tried to cross over into global markets, but as Jin pointed out, K-pop succeeded because of its timing with technology. Today, roughly 90 percent of views for K-pop videos on YouTube come from outside of South Korea.

“(K-pop is) very savvy at using social media,” said Sun Lee, YouTube’s head of music partnerships in Korea and greater China.

One of the first K-pop songs to break through in the United States was Psy’s “Gangnam Style” in 2012. Musically, it followed a similar formula as earlier songs with its catchy lyrics, signature dance moves and delightfully ridiculous video. But its success included one other key ingredient: social media.

“That video that was just this kind of early look at like how to create a virality on YouTube,” said YouTube music trends manager Kevin Meenan, who described the video as “snowballing” through the platform.

“Gangnam Style” became the first video to surpass 1 billion views on YouTube and is still the fifth most-viewed music video on the platform. Offline, the song hit No. 2 on the Billboard Hot 100 chart, making Psy the second K-pop artist to rank (Wonder Girls was the first at No. 76 in 2008). Psy even became part of the American cultural zeitgeist by performing in Times Square on New Year’s Eve.

Gangnam Style’s success was fueled in part by celebrities like T-Pain and Britney Spears sharing the YouTube video on Twitter, which generated thousands of retweets each.

“The 2012 global popularity of ‘Gangnam Style’ was triggered by exposure through two large platforms: YouTube and Twitter,” said YeonJeong Kim, the head of global K-pop and Korean content partnerships at Twitter. “Before Psy ... it was a very difficult process for K-pop artists to enter the U.S.”

The 2010s marked the beginning of mutual growth for K-pop and Twitter. Today, the #KpopTwitter fan community is the largest shared-interest group on the platform.

In 2020 alone, there were nearly 6.7 billion K-pop-related tweets globally. To put that in perspective, in the first six months of the coronavirus pandemic, there were 28 percent more tweets about K-pop than covid-19.

And the interest is growing. This year, Twitter users posted an additional 1.4 billion tweets about K-pop, an increase of 23 percent over 2020.

“Twitter has been called the ‘holy place of K-pop,’ " Kim said, not only because of the way artists engage with their fans, but also the way fans interact with each other.

BTS, the first K-pop act to be nominated for a Grammy, has had a huge impact on K-pop’s growth on Twitter, Kim said. The group started tweeting before their official debut and used the platform to have close conversations with fans. This approach was groundbreaking in 2012 but has now become a formula for success for new idols.

“Artists like The Boyz, Stray Kids, Ateez, Tomorrow x Together ... are advancing to the global stages faster than the previous generations,” Kim said, adding that digital platforms like Twitter play a significant role in growing new fandoms.

As fans use social media to glimpse into the personal lives of K-pop stars, they feel more connected - and loyal - to these artists, which further drives engagement.

Fans will coordinate the use of specific hashtags - a tactic called a “total attack” - to support artists and spread fandom culture. Through these “attacks,” they publicize information about everything from streaming a video on YouTube to voting participation and award celebrations.

“K-pop fans are one of the biggest, most organized, fastest groups on the internet,” said David Kim, who runs a YouTube channel analyzing K-pop’s influence. “When they have a common goal to achieve ... they concentrate their firepower until they reach the goal.”

In May, fans used this firepower to promote BTS’s latest hit, “Butter.” The single got more than 108 million views on YouTube in the first 24 hours, driven in large part by conversation about it on Twitter. According to YeonJeong Kim at Twitter, fans tweeted about the single more than 31 million times on launch day.

The song, which is entirely in English, quickly climbed to No. 1 on Billboard’s Hot 100 and Global 200 charts, marking BTS’s fourth No. 1 hit in nine months and establishing the septet on the same international plane as artists like the Beatles, Jackson 5 and Justin Timberlake.

But the power of K-pop fans now extends beyond the music industry, as many use their vast network to support digital activism.

After George Floyd’s murder, various fandoms came together to help. Blackpink fans, for example, organized to promote #BlackLivesMatter instead of #SourCandy, the group’s new release with Lady Gaga.

Around the same time, BTS’s fandom - known as ARMY - raised more than $1 million for organizations like Black Lives Matter and the NAACP. Fans coordinated this effort using the hashtag #MatchAMillion, with the aim of matching the money that BTS themselves donated to the cause.

“ARMY had immediately mobilized like many people around the world,” said Erika Overton, from the BTS fan collective that coordinated the campaign. “It has become a fandom culture to participate in charity because we’re aware that we have the potential to make an impact.”

Lady Gaga may have her Little Monsters, Justin Bieber his Beliebers and Megan Thee Stallion her Hotties, but K-pop fans are in another league.

“The fans for K-pop are unlike anything I’ve seen in my life,” said K-pop choreographer Kyle Hanagami, who has also worked with artists like Justin Beiber, NSYNC and Britney Spears. “They find each other from across the globe.”

Most groups’ fandoms have physical identifiers - colors, names, glowsticks and chants - and an incredible amount of influence and buying power.

In elementary school, Areum Jeong’s very first concert was Seo Taiji and Boys, the group that arguably started the K-pop fandom phenomenon after fans protested the censorship of their 1996 song “Regret of the Times.”

As she got older, Jeong was part of Yellowkies, the fandom for the group Sechskies, which was part of the first generation of K-pop in the 1990s. Jeong, who is now an assistant professor at the Sichuan University-Pittsburgh Institute, has been collecting the group’s merchandise and attending shows for more than two decades.

Early K-pop fandoms had a top-down relationship, Jeong said, with K-pop labels facilitating interactions by running fan clubs and events. But over time, fandoms have evolved to become more horizontal and reciprocal, with fans coordinating their own clubs and promotions.

“It is becoming increasingly difficult to discuss K-pop in isolation from its fandom,” she added, “because an idol cannot become popular without fans’ labor.”

Fans of the first generation of K-pop stars laid the groundwork for organizing together and utilized search engines to create individual fan pages.

By the 2000s, fans of second-generation groups like Super Junior, Big Bang and Girls’ Generation developed “support culture” centered around online fan communities and official fan cafes with artists.

Third-generation fans of groups like EXO, Red Velvet, BTS and Blackpink are actively involved with how the groups are portrayed in the digital space, going so far as to reorganize search keywords and keep track of negative comments. Fancams, or fan videos of live concerts or their favorite groups, are also used to create community online.

This evolution has led to powerful K-pop fandoms that transcend the music industry.

“The power you have on social media is basically power in the real world,” said YouTuber David Kim, “which is why K-pop fandoms definitely have the ability to access buying and political power.”

There is no better example of this than BTS fans. Industry insiders say they will buy everything the group touches, from cars and makeup to Barbie dolls and fast food.

The group’s recent chicken nugget collaboration with McDonald’s was so popular that some used paper bags with the BTS logo are selling for thousands, with one bid as high as $20,000, on eBay.

“BTS is ... the definition of a global phenomenon,” said Jennifer Healan, vice president of U.S. marketing, brand content and engagement for McDonald’s. “They have a hugely passionate and loyal fan base - many of whom are our customers and crew.”

While K-pop’s success is driven by a variety of factors, Twitter’s YeonJeong Kim says it’s the fans that set the genre apart. “(K-pop has a) dedicated, organized and smart fandom culture that is particularly difficult to find in other types of content,” she said.

For many fans, it’s not just about the music, but the sense of community. Jackie Alvarez, the chief financial officer of the US BTS ARMY, agrees.

“It feels like one ginormous family,” said Alvarez about the BTS fandom. “We can ... give back to them what they’re giving back to us.”

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