Kanye West files for trademark rights to launch his own line of homeware products

Entertainment

Daily Mail 04 September, 2021 - 03:08pm 4 views

What song is Jay Z on Donda?

A project of this length is bound to have a few duds, but when the album hits its highs, it hits them hard. Following the intro, “Donda Chant,” comes an attention-grabbing and long-overdue collaboration with Jay-Z, “Jail.” OSU - The LanternKanye West elevates his sound on 'Donda'

By Ashley Hume For Dailymail.Com

Kanye West has taken the first step to launch his own homeware line.

The 44-year-old rapper's company Mascotte Holdings, Inc. has filed a trademark application to use his name on a home decor line that will include a variety of products, according to TMZ.

The documents specify that the 'Kanye West' homeware line will include shower curtains, textile wall hangings, towels, placemats and an array of blankets. 

New venture: Kanye West has taken the first step to launch his own homeware line. Seen in 2019

The range plans to produce bed blankets, throw blankets and golf blankets using materials including silk, cashmere and fleece.

Mascotte Holdings, Inc has owned the rights to 'Kanye West' since 2004. 

Kanye also has trademarked the name of his streetwear clothing line Yeezy, his film production company Half Beast and a beauty brand named after his late mother Donda, among others.

Kanye and his estranged wife Kim Kardashian have also trademarked the names of their four children, North, Saint, Chicago and Psalm West.

Expanding his empire: According to a report from TMZ, the 44-year-old rapper's company Mascotte Holdings, Inc. has filed a trademark application to use his name on a home decor line that will include a variety of products

Protecting their brand: Kanye and his estranged wife Kim Kardashian have also trademarked the names of their four children, North, Saint, Chicago and Psalm West

Kim, 40, has also expressed an interest in expanding her billion-dollar empire to include home decor.  

In September 2020, TMZ reported that the Keeping Up With The Kardashians star had trademarked 'KKW Home' with plans to launch a range in stores that specialize in shower and bath items as well as an array of bedroom furnishings and accessories.

According to legal documents, KKW Home-branded products would include 'towels, shower curtains, textiles for home furnishings, comforters, aromatherapy diffusers, bath products, body sponges, bathroom candles, household containers for storing and organizing cosmetics.' 

However, after Kardashian filed for divorce from West in February 2021, she went on to file a trademark for a homeware line under the name 'SKNN BY KIM.' 

A source told Us Weekly that the television personality had been working on her home line for 'over a year.'

Mogul mindset: Kim, 40, has also expressed an interest in expanding her billion-dollar empire to include home decor. Pictured in 2019

Same taste: Kanye and Kim share a penchant for minimalist design that was reflected in the $60 million home they designed together

Minimalist: The source told Us Weekly that her home collection would maintain a similar sleek and modern aesthetic  

Stylish: The source added, 'Kim's design aesthetic is luxe minimalist, lots of neutral colors with extravagant textures'

The source said, 'Kim is going to launch several candles, room scents, throws and decorative items and then will be launching furniture for every room in the home.'

Kanye and Kim share a penchant for minimalist design that was reflected in the $60 million home they designed together. The source told Us Weekly that her home collection would maintain a similar aesthetic.

'Kim's design aesthetic is luxe minimalist, lots of neutral colors with extravagant textures,' the source added.

Meanwhile, an insider told E! Online that the couple's marriage might not be over yet. The source said the Kardashian is 'open' to reconciling with West.

The source explained, 'Kim is not rushing the divorce.'

'She and Kanye are in a good place right now and she is not on a rushed timeline to push the divorce forward.' 

Making it work? Meanwhile, an insider told Us Weekly that the couple's marriage might not be over yet. The source said the Kardashian is 'open' to reconciling with West. Seen in 2020

Lots of options: Kanye's new venture intends to produce bed blankets, throw blankets and golf blankets using materials including silk, cashmere and fleece. Seen in 2019

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

By posting your comment you agree to our house rules.

Do you want to automatically post your MailOnline comments to your Facebook Timeline?

Your comment will be posted to MailOnline as usual.

Do you want to automatically post your MailOnline comments to your Facebook Timeline?

Your comment will be posted to MailOnline as usual

We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook.

You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy.

Part of the Daily Mail, The Mail on Sunday & Metro Media Group

Read full article at Daily Mail

Drake Fans Convinced He Hints at ‘Sleeping With Kim Kardashian’ in New Song Amid Kanye West Feud

inTouch Weekly 05 September, 2021 - 11:10pm

In Touch Weekly has affiliate partnerships so we may receive compensation for some links to products and services.

Kim Kardashian & Saint West Enter the "Matrix" in Photos

E! News 05 September, 2021 - 11:10pm

Shut Up, Dude: This Week's Best And Worst Comments

Stereogum 05 September, 2021 - 11:10pm

Billy Joel’s “We Didn’t Start the Fire” top YouTube official video comments:

2. For someone who didn’t start a fire, Billy Joel sure is defensive about it.

3. As of just hours ago the war in afghanistan is over with the Taliban establishing the new Islamic Emirate of Afghanistan. History repeats itself

4. Imagine how helpful this song was to Captain America when he was unfrozen

5. I had a dream about this song being a $250,000 question on Millionaire. The question was about which historic event was not mentioned in the song.

6. I’m sure they’re blasting this at the only fans offices

Can’t wait for v4 with verses from Kevin Spacey and Louis C.K.

only way to up the ante from here is to bring out OJ Simpson next time

oh my GOD can we be done with this roll out

Hopefully Brian Warner understands that first hand real soon

I think whoever wins we lose

Not sure what is more disturbing, the Kanye inclusion of those three artists or that every single article I read about Donda mentions how DaBaby is a pariah for saying something homophobic onstage (which a rapper has NEVER done before as we all know) instead of you know…punching a black woman in the face on camera. Or touring during a pandemic. I guess verbal violence against progressive whites will always matter more to the public and the media than actual, recorded violence against black women. Unless they’re already famous like Rihanna of course.

Oh, and the album is too long.

As an album cover, hideous. As a statement of intent to impregnate women of every race, effective.

Here’s a thought: If anyone other than white progressives bent the arc of history the last 100 years toward their own cultural mores, we would not be having a conversation about homophobia right now

It was a public figure asking another public figure if he was being a douchebag. People’s parents die all the time. That’s no excuse to be a douchebag for a prolonged period of time

Dave Grohl has some terrific PR folks.

Seriously, everyone thats complained about the kid suing Nirvana should pause and ask: am I just going along with group think and what Grohl’s team wants me to think? Is Grohl that wonderful of a person?

$200 they paid that kid, before he was able to agree to what he was doing. Nobody in the band thinks “hey, maybe we should give him an extra $10,000 since it turned out to be one of the biggest selling records of all time”? This is what happens when people stop treating people like, ya know, people. You may think he’s a brat, but maybe, just maybe, one of the wealthiest musicians on the planet could have been a bit generous on that one.

But don’t think about that. No, let’s have the PR agent put out stories like this and continue trying to make Grohl seem like a great guy. It seems to be working on this bunch.

My parents taught me many valuable lessons. One of the most important was that Abba is garbage.

Dababy made a single ill-advised AIDS joke. Have you seen how absurdly vitriolic the hatred toward him is online? Why do you guys want this to be culture?

I’m not for disposing of human beings over single bad jokes. I’m not for pretending human beings are only their worst moments for upvotes. This livestream was beautiful, ludicrous, problematic, ambitious– everything I want from art, and Kanye West is the only person at that level brave enough to even attempt something like this.

As an independent website, we rely on our measly advertising income to keep the lights on. Our ads are not too obtrusive, promise. Would you please disable adblock?

Entertainment Stories