Liquor company CEO identified as man who fell to his death at Citi Field

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New York Post 23 August, 2021 - 02:50pm 13 views

A liquor company CEO has been identified as the man who was allegedly high on acid when he plummeted to his death at Citi Field, police said.

Ian Matthew Crystal died Friday after falling 30 to 50 feet during intermission at the Dead & Company show, an NYPD spokesman confirmed Monday.

The 46-year-old Brooklyn resident was a co-founder of the New York-based Evolution Spirits, according to his LinkedIn page.

Sources said Crystal allegedly took acid before the fatal plunge and had been drinking and smoking pot beforehand.

The late entrepreneur served as CEO of Evolution Spirits, the creator of Monkey Rum from Trinidad that’s available in 11 states. The liquor was developed out of a challenge in 2014 to create a new brand to support the National Geographic Channel show “Chug,” according to Crystal’s LinkedIn profile.

Decades earlier, Crystal won a high school advertising competition in Florida, where he created a promotional video to sell orange juice.

“This started my career marketing beverages and I never looked back,” he said, adding that he later went on to manage brands including ABSOLUT Vodka, Malibu Rum and Stoli Vodka.

Crystal’s sister, Lara, wrote that her brother was “Forever young and endlessly loved,” and “an inspiration” in a heartbreaking post on her Instagram Monday.

“It’s hard to describe the gaping hole we all feel without you here. Your passion for life and genuine happiness for others was unmatched,” she wrote.

“You were an inspiration to so many in the way you lived every day to the fullest and brought happiness to everyone around you. You made friends everywhere you went, and your spirit will live on in the lives of so many you touched.”

Photos in the post show Crystal posing with his family, friends, and a video of him singing along to “Take on Me” by A-ha while driving.

“You were an incredible brother, son, stepson, dog father, grandson, uncle, friend, ping pong opponent, confidant, marathoner, entrepreneur, innovator, and so much more. You lived an incredible life in such a short time – travels around the world, courtside with Spike, an all nighter in the studio with Jay-Z – but most importantly you always had time and gave your all to your family and so many friends.

“You made everything better just by being there. I will miss you more than you could possibly know and I will try to honor your memory every day. I love you.”

Laura Birnbaum, 32, told The Post on Monday she formerly worked as a sales and marketing coordinator for Crystal, who was known to think big, she said.

“Ian was my boss, I hadn’t known that he had passed away,” Birnbaum said. “I’m still in a little bit of shock.”

Crystal had a beloved Rhodesian Ridgeback named Beatrice who was a company mascot of sorts.

“I was with him when he got her and she was part of the team as a puppy,” Birnbaum said. “She squeezed in there with the rest of us.”

Birnbaum last worked for Crystal in 2016 or 2017, but the pair had kept in touch, she said.

“He was definitely a people person,” Crystal’s former employee said. “He had big ideas and there were no limits to the ideas he had. It was all about taking a good idea and how to make it happen while thinking big.”

Crystal “enjoyed having a good time,” but Birnbaum said she had never witnessed him partying to excess or seen him take hard drugs.

“I knew him pretty well,” Birnbaum continued. “[I’m] very shocked. He had so many things that he wanted to do and it’s sad that his life came to an end while he was so young. I know he had so many aspirations. We lost a good one.”

Crystal had also worked from 1998 through 2000 as an account director at News America Marketing, a former subsidiary of News Corp. Prior to that, he worked as an intern at Fox News Channel starting in 1996, according to his LinkedIn profile.

Another friend, meanwhile, referred to Crystal as “The Rooster” in a Facebook tribute.

“One of ones who was always down for the next adventure or for a long conversation that could go deep or off the rails in the best way,” pal Neal Weinstein wrote. “Left a long list of people that will miss you. Glad to have known you buddy.”

Crystal, who jumped from a second-floor concourse, was pronounced dead at New York-Presbyterian Hospital in Queens, police and fans at the show told The Post.

“I heard people going ‘ahhh’ and see people running,” one concertgoer said Friday. “I said, ‘Bro, someone took a f—king header.’”

A driver outside the stadium said he saw the man later identified as Crystal “flip” before falling and slamming into the ground below.

Investigators found no signs of criminality.

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Read full article at New York Post

Man falls to his death during concert at New York Mets' stadium

The Denver Channel 31 December, 1969 - 06:00pm

A man fell to his death Friday during a concert at New York's Citi Field, the home of the New York Mets, according to reports from the New York Daily News, The New York Post and CNN.

The incident occurred around 9 p.m. during a performance of Dead & Company. The Post reports that the man fell between "30 and 50 feet" before landing on concrete.

"Upon arrival, officers observed EMS personnel attending to a 46-year-old male who was suffering from injuries consistent with a fall from an elevated position," Detective Sophia Mason, a spokeswoman for the NYPD, told CNN in a statement.

After EMS arrived on the scene, the man was transported to Queen's New York-Presbyterian Hospital, where he was pronounced dead.

The man's identity has not been released, though the Post and the Daily News report he was in his 40s.

"We are aware of a tragic incident which sadly resulted in a fatality last night," New York Mets spokesperson Harold Kaufman told CNN. "Our deepest and heartfelt condolences go out to the attendee's loved ones."

Dead & Company, an offshoot of the legendary rock band Grateful Dead, includes three original group members and guitarist John Mayer and other musicians. The group recently made headlines by requiring proof of vaccination to attend shows.

Man falls to his death during concert at New York Mets' stadium

Daily Mail 31 December, 1969 - 06:00pm

A man fell to his death Friday during a concert at New York's Citi Field, the home of the New York Mets, according to reports from the New York Daily News, The New York Post and CNN.

The incident occurred around 9 p.m. during a performance of Dead & Company. The Post reports that the man fell between "30 and 50 feet" before landing on concrete.

"Upon arrival, officers observed EMS personnel attending to a 46-year-old male who was suffering from injuries consistent with a fall from an elevated position," Detective Sophia Mason, a spokeswoman for the NYPD, told CNN in a statement.

After EMS arrived on the scene, the man was transported to Queen's New York-Presbyterian Hospital, where he was pronounced dead.

The man's identity has not been released, though the Post and the Daily News report he was in his 40s.

"We are aware of a tragic incident which sadly resulted in a fatality last night," New York Mets spokesperson Harold Kaufman told CNN. "Our deepest and heartfelt condolences go out to the attendee's loved ones."

Dead & Company, an offshoot of the legendary rock band Grateful Dead, includes three original group members and guitarist John Mayer and other musicians. The group recently made headlines by requiring proof of vaccination to attend shows.

Liquor Company CEO Falls To Death At Citi Field Concert

Daily Voice 31 December, 1969 - 06:00pm

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Ian Matthew Crystal, 46, had allegedly taken acid and had been drinking and smoking pot before falling 30 to 50 feet during intermission at the Dead & Company show, NYPD told NY Post.

Crystal is the Co-Founder & CEO of Evolution Spirits Inc., the creator of Monkey Rum, according to his LinkedIn page.

Crystal was pronounced dead at New York-Presbyterian Hospital in Queens, the outlet reports.

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Monkey Rum CEO dies after attempting backflip on stadium balcony during concert

The Independent 23 August, 2021 - 03:19pm

A liquor company CEO and co-founder died while attempting a backflip on a balcony at Citi Field stadium in Queens, New York, during a Dead & Company concert, falling 30 to 50 feet onto concrete.

Ian Crystal, 46, reportedly tried to perform a backflip on the fifth floor of the baseball stadium during intermission during the show.

At about 9.05pm on Friday, Police responded to a 911 call. “Upon arrival, officers observed EMS personnel attending to a 46-year-old male who was suffering from injuries consistent with a fall from an elevated position,” NYPD spokesperson Detective Sophia Mason said in a statement.

“He attempted a body flip, fell, and landed on the balcony below,” police told the New York Daily News.

“We are aware of a tragic incident which sadly resulted in a fatality last night,” Harold Kaufman, a spokesperson for the New York Mets, who play in the stadium, told CNN. “Our deepest and heartfelt condolences go out to the attendee’s loved ones.”

Mr Crystal co-founded Evolution Spirits Inc during a brand development challenge and was known for his creativity.

An employee at the building in Williamsburg in Brooklyn where Mr Crystal previously lived told the paper that he was a “Good dude, quiet ... We never had an issue with him. He was a cool guy”.

“He was healthy. He was always working out,” Juan Torres, 40, added. “I remember every morning when I would come in, I’d see him running.”

“Ian Crystal. The Rooster. One of one who was always down for the next adventure or for a long conversation that could go deep or off the rails in the best way,” friend Neal Weinstein wrote on Facebook. “Left a long list of people that will miss you. Glad to have known you, buddy.”

“So devastating. He was so filled with life and happiness. Ian will be truly missed by so many,” Eric Myers commented.

According to his LinkedIn profile, Mr Crystal graduated from Emory University and the University of Maryland but started developing brands already in High School, when he won an advertising competition with the Florida Department of Citrus.

“The task was to create and direct a promotional video to sell orange juice using a bespoke music track that told a positive and inspiring story about juice. This started my career marketing beverages and I never looked back,” Mr Crystal wrote on his profile. He later managed brands such as ABSOLUT Vodka, Malibu Rum, and Stoli Vodka, and collaborated with artists and creators including Jay-Z, Swedish House Mafia, Ne Yo, and Spike LeeThe Daily Mail reported.

He co-founded Evolution Spirits Inc in 2014 as part of a National Geographic brand development challenge, during which Monkey Rum was launched – the drink is now available in 11 states.

After falling the equivalent of two stories, he was taken to New York-Presbyterian Queens Hospital where he was pronounced dead.

“The people are inebriated, the people are intoxicated,” a security guard told The New York Post. A driver working nearby the stadium said he saw the man “flip” before falling to the ground.

“He was unresponsive and he hit the ground head first. There was no way he survived,” the driver said. “He was way too drunk. You could smell it.”

“His brother came downstairs and found out he jumped,” Dan added. “His brother was with him. He was crying,” the driver added to The Post.

“I heard people going ‘ahhh’ and see people running. I said ‘bro, someone took a f**ing header’,” a fan told the paper.

LinkedIn / Ian Matthew Crystal

Dead & Company concertgoer who fell to his death from Citi Field balcony identified as liquor company CEO

Fox Business 23 August, 2021 - 02:32pm

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The man who died after falling several stories from a balcony while attending a Dead & Company concert at in New York City's Citi Field has been identified as the co-founder and CEO of the alcohol company behind Monkey Rum, according to multiple reports. 

The New York Daily News and the Daily Mail have identified 46-year-old Ian Crystal as being the man who fell Friday night from one of the elevated sections of the park. Crystal was taken in critical condition to New York Presbyterian Hospital in Queens, where he died, police said in a release.

Crystal was the CEO of Evolution Spirits, Inc., the company behind Monkey Rum, according to his LinkedIn page. He previously worked with Absolut Vodka, the Absolut brand and Grand Marnier, his account shows.

Sources told the Daily News Crystal had "attempted a body flip, fell, and landed on the balcony below." He reportedly fell approximately two stories onto the concrete below. 

Police said officers were summoned shortly after 9 p.m. Citi Field in Queens is where the New York Mets play their home games.

Friends took to Facebook to remember Crystal as passionate and "always down for the next adventure."

"He had more passion in his little finger than most have in their entire body," wrote one person, who identified himself as a friend and former colleague. "Such a bright, bright light taken away far too soon. He will be sorely missed."

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CEO Dies Accidentally Backflipping Off Balcony at Citi Field Stadium Concert

TooFab 23 August, 2021 - 09:55am

A fan was killed at a Dead & Company concert on Friday night after accidentally backflipping off a balcony.

The victim, identified as 46-year-old Ian Crystal by the NY Daily News, was attending the gig at the Citi Field stadium when he fell two stories — around 40ft — onto the concrete floor below.

He was rushed to New York–Presbyterian Queens Hospital, but was pronounced dead.

Police received the 911 call just after 9 PM: "Upon arrival, officers observed EMS personnel attending to a 46-year-old male who was suffering from injuries consistent with a fall from an elevated position," a spokesperson told CNN.

Witnesses told the New York Post they saw the man "flip" before plunging to his death.

"He was unresponsive and he hit the ground head first. There was no way he survived," one said. "He was way too drunk. You could smell it."

"His brother came downstairs and found out he jumped...His brother was with him. He was crying."

Another added: "We saw someone fall from this ledge... We see something fall and we heard him hit the ground.”

"It's terrible. I wish I didn’t see it happen … It kinda killed the mood."

A spokesperson for the NY Mets confirmed the accident. "We are aware of a tragic incident which sadly resulted in a fatality last night. Our deepest and heartfelt condolences go out to the attendee's loved ones."

Dead & Company, which features former Grateful Dead members Bob Weir, Mickey Hart and Bill Kreutzmann, as well as John Mayer, were due to take to the stage at 7:30 PM. It is believed the accident happened during an intermission.

According to his LinkedIn page, Crystal was the co-founder and CEO of NY-based Evolutions Spirits.

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Friends mourn liquor company CEO who fell to his death doing flip during Citi Field rock concert

AMNY 22 August, 2021 - 04:24pm

Ian Crystal, 46, died at New York-Presbyterian Queens Friday night. He was the co-founder and CEO of Evolutions Spirits, according to his LinkedIn page.

Police sources said Crystal fell the equivalent of two stories, landing onto concrete after trying to do a flip on a balcony at a Dead & Company concert.

“He attempted a body flip, fell, and landed on the balcony below,” a police source told the Daily News.

Employees at a building where Crystal once lived in Williamsburg, Brooklyn, said he was well-liked, doted on his dog, who is named Beatrice, and ran a liquor company.

“Good dude, quiet,” said Juan Torres, 40. “We never had an issue with him. He was a cool guy.”

Torres said that one holiday season, Crystal gave him a box that included liquor, T-shirts and a shot glass.

“He was healthy. He was always working out,” said Torres. “I remember every morning when I would come in, I’d see him running.”

A friend wrote on Facebook that Crystal “was always down for the next adventure or for a long conversation that could go deep or off the rails in the best way.”

“Left a long list of people that will miss you,” the heartbroken friend added.

Dead & Co. features former Grateful Dead members Bob Weir, Mickey Hart and Bill Kreutzmann as well as John Mayer.

Copyright © 2021, New York Daily News

Man Dies After Falling From Balcony at Dead & Company Concert in New York

Pitchfork 22 August, 2021 - 04:11pm

Variety states that first responders were called to Citi Field at around 9:05 p.m. on Friday night. The man was transported in critical condition from the venue to New York Presbyterian Hospital in Queens. He was later pronounced dead at the hospital, as Variety reports. Mets Events, who orchestrate the programming at Citi Field, released the following statement to Variety:

We are aware of a tragic incident which sadly resulted in a fatality last night. Our deepest and heartfelt condolences go out to the attendee’s loved ones.

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