Lumberton Honda dealership apologizes for derogatory term for Black customer

Business

WBTW 24 July, 2021 - 08:57am 35 views

Lumberton Honda posted a picture Thursday on its Facebook page of Trinity Bethune standing in front of a car outside of the dealership and a comment congratulating her on buying her first car, news outlets reported. But instead of using her real name, they called her “Bon Quisha.” While the dealership has not explained the mistake, it appeared to play on stereotypes of Black names.

“It’s something people use toward Black people as a racial slur and an offensive term,” Bethune told WTVD. “If I’m addressed, I should be addressed as Trinity Bethune.”

Tyrone Jacob, who identified himself as Bethune’s brother, posted a screen grab of the dealership’s post and called it “intentional, disgusting, unfair.”

“The independently-owned dealer posted the comment in question,” Marcus Frommer, spokesman for Honda North America, said in an email. “Honda strongly condemns the use of discriminatory remarks and we expect our dealers to uphold our principles. We are investigating.”

The post was removed from the page, and the dealership offered the apology Friday, expressing regret for “the recent inappropriate post towards one of our valued customers.” The post suggested that an employee made the original comment and no longer works there.

“The action of this former employee does not represent the views or culture of our company,” the statement said. “Lumberton Honda has been a part of the community for over 18 years, serving thousands of customers of all ethnicities. This incident reminds us that there is always room for improvement.”

Subsequent comments posted by people on the dealership’s Facebook page urged those who bought cars there to take them back.

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‘Congratulations To Bon Quisha’: North Carolina Car Dealer’s Racist Facebook Post Ruins Woman’s Car Buying Experience

BET 24 July, 2021 - 07:40pm

A 21-year-old North Carolina woman was excited about purchasing her first vehicle, but her excitement quickly turned to shock and disbelief when the car dealer made a racist Facebook post about the experience.

According to ABC 11, Trinity Bethune says she bought her first car at the Lumberton Honda dealership in Lumberton, N.C., with her own money. But then a post appeared on the dealership’s Facebook page on Thursday (July 22) reading, "Congratulations to Bon Quisha on her 2016 Toyota Camry."

In response, Bethune wrote, "I'm not sure if this is a 'joke' or something but my name is definitely Trinity Bethune. I'm very offended by this post, it's almost a racial slur. If I'm not addressed by MY name then please don't address me at all."

The 21-year-old says the post was up for more than an hour prior to it being deleted. Screenshots of it though quickly spread on social media.

"The name 'Bon Quisha,' it seems like a stereotype for someone, you know, for them to be like ghetto," Bethune told the news station. "It's something people use towards Black people as a racial slur and as an offensive term."

Bethune, who works as a personal care assistant, relayed how hurt she was being reduced to a stereotype.

"I feel like my character was played with,” she said to WTVD. “I mean, I think I carry myself in a very well manner.”

The dealership spoke with the news station off-camera. The owner said the employee who made the offensive post has been fired. They also claim they reached out to Bethune on Thursday to apologize.

Bethune says she’s considering some sort of legal action against the dealership.

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A car dealership fired an employee who wrote a 'racist' Facebook post calling a first time buyer 'Bon Quisha'

Yahoo News 24 July, 2021 - 01:35pm

The employee of Lumberton Honda who made the post was fired, WTVD-TV reported.

Trinity Bethune told the outlet the post was conveying a "racial slur."

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An employee was fired from a North Carolina car dealership after referring to a Black woman as "Bon Quisha" instead of her name in a now-deleted Facebook post.

Trinity Bethune, a 21-year-old personal care assistant, bought her first car on her own from Lumberton Honda earlier this week, WTVD-TV reported. However, her happiness about the purchase was short-lived when she saw a post on the dealership's Facebook page on Thursday.

The post accompanied with a photo of Bethune read: "Congratulations to Bon Quisha on her 2016 Toyota Camry," according to screenshots of the post.

In response, Bethune commented on the post, saying she was "offended."

"If I'm not addressed by MY name, then please don't address me at all," Bethune said.

"The name 'Bon Quisha' seems like a stereotype for someone, you know, for them to be like ghetto," Bethune told WTVD-TV, adding that she may pursue unspecified legal action. "It's something people use towards Black people as a racial slur and as an offensive term."

As the Fayetteville Observer reported, Lumberton Honda has been under fire since the incident, with their rating taking a hit on Google. In a Facebook post on Friday, the dealership expressed "regret" in a public statement.

"Lumberton Honda and our entire staff sincerely apologize and regret the recent inappropriate post towards one of our valued customers," the statement said. "The action of this former employee does not represent the views or culture of our company."

The statement added that the incident "reminds us that there is always room for improvement."

Read the original article on Insider

“I’m very offended by this post, it’s almost a racial slur,” she commented on the since-deleted Facebook post.

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North Carolina Car Dealership apologizes for derogatory term for Black customer

WXII12 Winston-Salem 24 July, 2021 - 11:28am

A Lumberton car dealership has apologized for a derogatory term posted to its social media to identify a Black woman who bought a car from the business.

A Lumberton car dealership has apologized for a derogatory term posted to its social media to identify a Black woman who bought a car from the business.

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A Lumberton car dealership has apologized for a derogatory term posted to its social media to identify a Black woman who bought a car from the business.

A North Carolina car dealership has apologized for a derogatory term posted to its social media to identify a Black woman who bought a car from the business.

Lumberton Honda posted a picture Thursday on its Facebook page of Trinity Bethune standing in front of a car outside of the dealership and a comment congratulating her on buying her first car, news outlets reported. But instead of using her real name, they called her “Bon Quisha.” While the dealership has not explained the mistake, it appeared to play on stereotypes of Black names.

“It’s something people use toward Black people as a racial slur and an offensive term,” Bethune told WTVD. “If I’m addressed, I should be addressed as Trinity Bethune.”

Tyrone Jacob, who identified himself as Bethune’s brother, posted a screen grab of the dealership’s post and called it “intentional, disgusting, unfair.”

“The independently-owned dealer posted the comment in question,” Marcus Frommer, spokesman for Honda North America, said in an email. “Honda strongly condemns the use of discriminatory remarks and we expect our dealers to uphold our principles. We are investigating.”

The post was removed from the page, and the dealership offered the apology Friday, expressing regret for “the recent inappropriate post towards one of our valued customers.” The post suggested that an employee made the original comment and no longer works there.

“The action of this former employee does not represent the views or culture of our company,” the statement said. “Lumberton Honda has been a part of the community for over 18 years, serving thousands of customers of all ethnicities. This incident reminds us that there is always room for improvement.”

Subsequent comments posted by people on the dealership’s Facebook page urged those who bought cars there to take them back.

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Car dealership calls Black woman ‘Bon Quisha’ on Facebook after she purchased her first car

The Daily Dot 24 July, 2021 - 09:10am

A racist Facebook post calling a new customer “Bon Quisha” has a North Carolina car dealership in hot water, angering many on social media.

The Fayetteville Observer reported that Lumberton Honda said it fired an employee for the post referring to the customer, Trinity Bethune, as “Bon Quisha” after buying a 2016 Toyota Camry from the dealership.

Bethune commented on the now-deleted post, saying, “I’m not sure if this is a ‘joke’ or something but my name is definitely Trinity Bethune. I’m very offended by this post; it’s almost a racial slur. If I’m not addressed by MY name, then please don’t address me at all.” 

Bethune’s older brother also defended her in a Facebook post:

“This is not how I planned to congratulate my little sister on her first car purchase. This is completely intentional, disgusting, unfair, and many other adjectives I could use to describe this situation.

“Typing Bon Quisha requires effort and intent. I’m outraged that she was publicly humiliated without a public/private apology. I’m waiting to hear back from a couple of my colleagues in the legal space, but please tell me if this is something my family should explore. She’s not well at the moment. If you know her, please send love her way.”

Bethune, a 21-year-old personal care assistant in Cumberland County, spoke with WTVD: “It’s a stereotype, for someone to be like ghetto.. It’s something people use toward Black people as a racial slur and as an offensive term. I feel like my character was played with.”

Lumberton Honda released a statement apologizing for the post:

“Lumberton Honda and our entire staff sincerely apologize and regret the recent inappropriate post towards one of our valued customers. The action of this former employee does not represent the views or culture of our company.

“Lumberton Honda has been a part of the community for over 18 years, serving thousands of customers of all ethnicities. This incident reminds us that there is always room for improvement.”

The Daily Dot has reached out for comment from Lumberton Honda and Ms. Bethune.

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N.C. car dealership bashed for calling Black woman racially-insulting name in social media post

WBTV 23 July, 2021 - 10:58pm

The situation stems from a Facebook post where car dealership Lumberton Honda posted a picture of a Black woman in front of her new car with the caption, “Congratulations to Bon Quisha on her 2016 Toyota Camry”.

The woman’s name is Trinity Bethune, and she responded in the comment section of the since-deleted post.

“I’m not sure if this is a ‘joke’ or something but my name is definitely Trinity Bethune. I’m very offended by this post, it’s almost a racial slur. If I’m not addressed by MY name then please don’t address me at all,” Bethune wrote.

Hundreds of people have left comments on Lumberton Honda’s Facebook page demanding an apology or boycott.

WBTV reached out to Lumberton Honda, who told us they have fired the employee who made the post and have called Bethune to apologize.

Lumberton Honda posted a statement Friday evening apologizing for the “inappropriate post” and saying “this incident reminds us that there is always room for improvement.”

“Lumberton Honda and our entire staff sincerely apologize and regret the recent inappropriate post towards one of our valued customers. The action of this former employee does not represent the views or culture of our company. Lumberton Honda has been a part of the community for over 18 years, serving thousands of customers of all ethnicities. This incident reminds us that there is always room for improvement. Again, please accept our sincere apology. We are truly sorry,” the full post read.

Despite, the original post being removed, hundreds of people commented under several other of the dealership’s Facebook posts with the hashtag #TrinityBethune or saying “our dollars matter, stop buying here!”

Bethune says she’s overwhelmed by the nationwide response to the post.

Woman calls car dealership’s Facebook post racist; worker fired

WAGM 23 July, 2021 - 10:49pm

The employee responsible for it no longer works there.

The Lumberton Honda dealership is facing backlash from the picture of Trinity Bethune’s major milestone. She said it was the first car she had purchased on her own.

Instead of putting her real name, the post labeled her a derogatory term. She quickly responded to that post Thursday before it was deleted.

“The name ‘Bon Quisha’ seems like a stereotype for someone, you know, for them to be like ghetto,” Bethune said. “It’s something people use towards Black people as a racial slur and as an offensive term.”

The 21-year-old is a personal care assistant at a nursing home. She was happy to buy a car with her own money but now is filled with hurt, knowing she was reduced to a stereotype.

“I feel like my character was played with,” she said. “I mean, I think I carry myself in a very well manner.”

Screenshots of the post have since gone viral on Facebook and TikTok.

The dealership owner said off-camera that he apologized to Bethune and says the now-fired employee does not represent his diverse group of staff.

Bethune said she hasn’t touched the Honda since seeing the post.

“It’s not my name,” she said. If I’m addressed, I should be addressed as Trinity Bethune.”

Bethune says she’s overwhelmed by the nationwide response to the post. She may take legal action.

Black woman's first-time car buying experience turns sour with 'racist' dealership Facebook post

WTVD-TV 23 July, 2021 - 04:09pm

Black car buyer's experience turns sour with 'racist' dealership post

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