Why do Ritz crackers have ridges?
Ritz says the ridges are for people to roll the crackers across cheese, to cut the cheese, or make it easier to rip into smaller pieces. MOR-TV.comRossen Reports: We finally know why Ritz Crackers have ridges
It’s a question you probably could’ve lived your entire life without asking — let alone knowing the answer to.
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But now, thanks to a viral video, it’s become a pressing issue for millions of social media users. It all started when the snack food brand launched its own TikTok account, then posted a clip sharing the “real” reason that Ritz Crackers have ridges.
For months now, food companies have found ways to make waves on TikTok. Last year, Chipotle went viral after claiming that its tortillas could be used as a fork. A few months later, a TikTok user drew millions of views after sharing the “apology letter” they received from McDonald’s.
Meanwhile, the Ritz video has plenty of users scratching their heads.
In the clip, Ritz claims that the ridges on its crackers are actually used for cutting cheese. As the video shows, you can apparently use the snacks like some sort of tiny, tasty pizza cutter.
Many TikTok users were blown away by the reveal, although some asked how true it was.
“I’m not feeling OK after this,” one user wrote.
“My whole life is a lie,” another added.
“I am speechless,” another wrote.
Ritz, by its own admission, might be playing fast and loose here. The company followed up in the video’s comments to explain that, of course, this wasn’t the original reason for the crackers’ shape. That said, the brand was also quick to add that even if its explanation is “made up,” it’s now the official truth.
“But we’re Ritz we’re allowed to [decide this],” the company wrote in one comment.
Still, what’s the actual reason why Ritz Crackers have ridges? That, we may never know.
The post Ritz Crackers leaves TikTok ‘speechless’ with bizarre snack food secret appeared first on In The Know.
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06 July, 2021 - 07:02pm
Ritz Crackers have been around since 1934, but the iconic snack has been hiding a practical use within its design that most people have no idea about.
In a TikTok video posted earlier this week, Ritz revealed the secret to their crackers’ scalloped edges, which they say aren’t just for aesthetics.
The clip begins with a close up of a cracker alongside text which reads: “What people think the edges on RITZ Crackers are for: Wow, so pretty, aesthetic, beautiful scallops.”
But the video then displayed the proper use of a RITZ Cracker – as a tool for cutting cheese.
The woman in the video used the edges of the cracker and rolled it to make a series of jagged cuts in her slice of cheese, which she then separated and placed between her crackers ready to enjoy as a snack.
And the video has proved to be mind-blowing to commenters, as almost 6,000 people have left a message on the clip stating their shock at the revelation.
One wrote: “RITZ you are making me question my entire existence.”
While another added: “I refuse to believe I went an entire 24 years of my life without knowing this.”
And a third shocked fan said: “No. No No. I can’t handle this kind of information.”
However, some eagle-eyed viewers noticed the woman in the video used her hands to pull apart the cheese after it was cut with the RITZ Cracker, and they took to the comments to deny the practicality of the savoury snack.
One comment read: “She says as she pulls the cheese with her fingers…”
And another said: “Just rip the cheese.”
While others just refused to accept the life-changing information from the very people who created them in the first place.
One wrote: “That’s not what they’re for. You just made that up.”
And RITZ themselves responded, writing: “But we’re RITZ we’re allowed to.”
06 July, 2021 - 04:04pm
Now, I like Ritz Crackers enough. They’re a pantry staple, perfectly paired with a slice of cheese, a bowl of soup, or a dip. But never in my wildest dreams can I imagine a scenario where they could take on the role of cutting the cheese. In place of a knife, no less. Maybe I just hold Ritz Crackers too aggressively, like a tiny Hulk. But I suspect not.
You see, I have a few qualms with the TikTok’s claims, which we first saw at DesignTAXI. For starters, the TikTok demonstrates the cheese-slicing method on a piece of Swiss cheese that’s already sliced pretty thin. If you’re so confident in the cracker’s cheese-slicing abilities, why buy deli cheese and not, say, the superior cheddar? (My beef is not with Swiss, which is a perfectly fine cheese to slap on a sandwich.) Obviously, it’s not easy to cut into a block of cheddar. For a Ritz Cracker, specifically, I wouldn’t trust myself to cut into a block of goat cheese. It’s just a crumbly cracker in general.
Then, of course, there’s the fact that the crackers, at the most, made a tiny impression. A light dotted line to aid the snacker in making an even tear. The hand at the center of the TikTok clearly put some effort into making the impression on the already-thin cheese and then had to tear the cheese into multiple pieces. Give me a knife, cutting board, a selection of hard and soft cheeses, some fig spread, grapes, and a little cured meat. May as well make it a day if we’re going through all this effort for cheese and crackers anyway.
But, alas it is a clever marketing ploy regardless of the real rationale behind Ritz Crackers’ scalloped ridges. I have spent so much of my morning thinking about crackers and I am also hungry. Ritz Crackers, I toast to you a beautiful block of Kerrygold cheddar.
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06 July, 2021 - 01:37pm
One would think that a food item like Ritz Crackers, which has been around for almost nine decades, would be pretty straightforward and everyone would know everything there is to know about it by now. One would be mistaken.
How many Ritz crackers do you think you have eaten in your life? Probably more than you can even remember if your parents gave them to you as a snack as a kid, but it has to be in the hundreds, if not thousands, right?
The cracker was actually invented by the Jackson Cracker company in the early 1900’s and was called the Jaxon. It wasn’t until after Nabisco purchased the company in 1919 that the cracker’s name was eventually changed to Ritz.
The salty goodness hits the spot in so many different situations. Plus, it is the perfect size for snacking with its seven perforations and a scalloped edge that fit almost perfectly in your mouth.
Speaking of that finely scalloped edge, did you know that it isn’t just there for looks? It actually was put on the cracker for a very specific purpose.
Because it does. And of course, this information was revealed where everything educational comes from these days: on TikTok.
In a TikTok video that’s now been viewed almost 2 million times, Ritz explains that the scalloped edges on their iconic crackers were put there to be used as a tool for cutting cheese.
“What people think the edges on RITZ Crackers are for: Wow, so pretty, aesthetic, beautiful scallops,” Ritz captioned the video on its official TikTok account.
Then, after a quick deomnstration of how the scalloped edges are used to cut a slice of cheese, viewers were left dumbstruck.
“RITZ you are making me question my entire existence,” wrote one viewer.
“I refuse to believe I went an entire 24 years of my life without knowing this,” commented another.
The most common responses, however, were, “HUH?” and “What?”
“Or just grab the cheese with 2 hands and tear a slice,” another viewer commented.
To which Ritz replied, “That works too.”
Now we just need them to explain what those seven holes in a Ritz cracker are for.
06 July, 2021 - 12:29pm
RITZ Crackers are renowned for their scalloped edges, but few people know their design has a very practical hidden purpose.
In a TikTok video posted over the weekend, the brand's account claimed the scalloped edges of the cracker are designed to actually cut pieces of cheese.
As the short clip zoomed in to the savoury treat to offer a close-up, the brand explained: 'What people think the edges on RITZ Crackers are for: wow, so pretty, aesthetic, beautiful scallops.
Then, a woman could be seen demonstrating how the edges of the cracker can be used to cut slices of cheese into smaller pieces so they can fit on top of the cracker.
In a TikTok video posted over the weekend, the brand's account claimed the scalloped edges (pictured) of the cracker are designed to actually cut pieces of cheese
The short clip demonstrated how the edges of the cracker could be used to cut a slice of cheese into smaller pieces so they they fit on top of the cracker.
She can be seen rolling the edges of the cracker along, making several cuts in the cheese slice.
She then separates it and places it between her crackers, before tucking into her lunch-time snack.
And it wasn't long before mind-blown social media users took to the comments section to express their shock at the revelation.
One wrote: 'My life is a life,' while a second joked they had been left 'speechless.'
The woman can be seen rolling the edges of the cracker along, making several cuts in the cheese slice (pictured)
Taking to the comments section, one person said they were 'speechless,' while another added: 'My life is a lie' (pictured)
A third commented: 'RITZ you are making me question my entire existence,' while a fourth added: 'I refuse to believe I went an entire 24 years of my life without knowing this.'
However, not everybody was impressed with the hack, with some eagle-eyed viewers noting that the woman used her hands to pull apart the cheese after it had been supposedly cut with the RITZ cracker.
Taking to the comments section, one person penned: 'You didn't even end up cutting the cheese you just ripped it like anyone could anyway' (pictured)
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06 July, 2021 - 12:14pm
Ritz Crackers took to TikTok to blow the minds of cracker-lovers everywhere by revealing the real reason the company makes its crackers with pointy edges. According to the video, the ridges on the edge of every Ritz Cracker are meant to cut cheese. At least, that's what the clip claims.
While you'd probably have a hard time chopping through a block of cheese with a Ritz cracker, you could easily get through a slice. In fact, Ritz demonstrates how this is done in its video. The cracker functions kind of like a pizza cutter in that you hold it upright with the edge against the cheese you want to cut and roll it back and forth until you've sliced all the way through.
TikTok users were understandably blown away by this snack hack.
"Ritz you are making me question my entire existence," one user wrote in the comments.
Not everyone was sold, however. One skeptic responded, "It won't work they break [too] easy." Ritz was quick to shut that down, pointing out that "it does." Another accused the company of lying about the ridges serving a purpose, writing, "That's not [what] they're for. You just made that up."
Whether they did or didn't remains a mystery: As Ritz pointed out in its response, "but we're RITZ we're allowed to."
05 July, 2021 - 03:05pm
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RITZ Crackers has finally explained why its products have those scalloped edges - and this reason will blow your mind.
After posting a TikTok explaining its interesting design, fans of the cracker brand were left both shocked and surprised.
The brand's account uploaded a video over the weekend where it claimed that the edges of the cracker could be used to actually cut pieces of cheese.
As it showed off the design up close in the video, the brand revealed: "What people think the edges on RITZ Crackers are for: wow, so pretty, aesthetic, beautiful scallops.
The video proceeded to show off how the edges of the cracker could be used to cut a slice of cheese into smaller pieces so it fits perfectly on top of the cracker.
In the video, the brand's model then rolled the cracker a couple of times over the cheese before showing how it had split in half.
Once cut, the model showed fans how to make the perfect Ritz cracker sandwich.
However, the brand's video was met with mixed reviews as some were in shock, while others refused to believe the hack.
One person wrote: "Ritz, you are making me question my entire existence."
A second one commented: "Huh, speechless."
And a third said: "This hurts me."
Ritz commented back personally and wrote: "But it does."
A second one called out the brand and said: "That's not what they're for. You just made that up."
And a third commented: "No, they aren't and this is the hill I will die on."
05 July, 2021 - 02:04pm
By Brooke Kato
July 5, 2021 | 3:04pm | Updated July 5, 2021 | 3:20pm
Look no further: It’s Ritz crackers.
The company took to TikTok and shocked consumers everywhere by showing them what the infamous Ritz ridges are actually meant for: to cut cheese.
The scalloped edges are not for “aesthetic” reasons, according to the video that depicts someone rolling the ridged cracker over a slice of cheese to cut it in half.
The TikTok video, captioned “the more you know,” blew Ritz enthusiasts’ minds everywhere — while deeming knives unnecessary.
“My life is a lie,” commented one user amazed by the long-standing secret.
“That’s not what they’re for,” claimed another. “You just made this up.”
“But we’re Ritz, we’re allowed to,” the Nabisco-owned company commented back.
While this kind of cheese cutting is efficient and delicious, for others, it stunk.
Some people were quick to criticize Ritz, saying that the cheese could just as easily be pulled apart with your hands.
“It loosened it tho,” the East Hanover, NJ-based company responded.
The video garnered more than 178,000 likes, 4,000 comments and 3,000 shares, with people hungry for the truth about Ritz’s ridges.
Last year, TikTok user therealnobody30 posted a now-viral video, showing off the same hack to over 1.8 million viewers.
TikTok has become a hotbed for food hacks, with plenty of users sharing ingenious tips for cooking eggs, a DIY cake cutter using a wine glass and even the “ultimate spaghetti trick” with a kitchen counter and Prego sauce.
05 July, 2021 - 10:28am
Simple yet absurdly delicious, Ritz crackers are one of the most moreish snacks around.
In case you haven’t tried them, the bite-sized savoury biscuits are round in shape with serrated edges, and comfortingly crumbly in your mouth.
Most of us probably haven’t considered why they’re made the way they are, we’re too busy stuffing our faces with them.
But, thanks to a video posted on Ritz’s official TikTok page (yes, they have one), we now know the truth behind their design: specifically why they have those scalloped edges.
Most people assume the shape was chosen just because it looks good and differentiates the cracker from other popular snacks, but this is not the case, the manufacturer revealed.
Ritz’s clip begins with someone holding up one of the iconic biscuits, as a voiceover says: "What people think the edges on Ritz Crackers are for… ‘Wow... So pretty... Aesthetic... Beautiful scallops’.”
The video shows off the cracker in all its glory
"What they’re actually for," the voice continues, as the cracker is turned onto its side and rolled along a slice of cheese.
That’s right, it doubles as a makeshift knife.
The real purpose of the edges is to slice through cheese so you can make a mini sandwich
The video has racked up more than 1.1 million views and 177,000 likes in just two days, as TikTokers voiced their amazement at the revelation.
“MY LIFE IS A LIE,” one passionate commentator wrote.
And a third joked: “Ritz, I’m no advertisement specialist, but this post hurt my feelings, and I’m sure it had the same impact on others. It might be good to delete this.”
Ritz replied dryly: “It’s going to be okay.”
05 July, 2021 - 07:22am