Samsung's The Frame is a gorgeous TV that doubles as a work of art

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CNN 06 August, 2021 - 01:47pm 41 views

When does Iphone 13 come out?

Based on the 2021 calendar, the Labor Day rule would put the September Apple event (and the unveiling of the iPhone 13) on Sept. 8, with a Sept. 17 release date. CNETiPhone 13 release date: When could we see Apple's new smartphone?

Is a new Iphone coming out in 2021?

Apple is expected to unveil its new iPhones for 2021 in September. Even if you don't want the new iPhone, you might find better deals on the iPhone 12 if you wait. Business InsiderNow is the worst time to buy a new iPhone

$40 Unlimited data plan with a new phone

$40 Unlimited data plan with a new phone

Read full article at CNN

Apple's upcoming iPhone 13 is rumored to have a longer battery life

Daily Mail 06 August, 2021 - 11:00pm

The next iteration of the iPhone isn't expected for at least another month, but insiders are already saying it'll come with a much longer battery life.

The iPhone 13 will be a 'little thicker' than the current iPhone 12, ZDNet reports, and rumors are that's because 'Apple plans to bump the battery capacity of the new lineup and bump it up quite significantly'

Tech columnist Adrian Kingsley-Hughes says he's heard the Pro Max battery capacity will go up from 3687mAh to 4352mAh, and the Pro and regular models going from 2815mAh to 3095mAh.

Even the iPhone 13 Mini will get a bump, from 2227mAh to 2406mAh.

Adding in talk that the phone's A15 processor will lower energy consumption by 15 to 20 percent, Kingsley-Hughes predicts the new iPhone could have the best battery life from the company to date.

'And given that everything else about the iPhone 12 — from the camera to the screen to the performance -- is so good that improvements just won't be noticeable, better battery life would be a strong selling point indeed, appealing both to upgraders and those switching to iPhone from Android.'

There had been talk the bulkier model was because Apple was going to add reverse charging capabilities, allowing owners to use their phone to power small devices like AirPods or an Air Tag.

Kingsley-Hughes calls that a 'dumb idea,' given how poor battery life is already a huge complaint among iPhone users.

'Now that Apple has readily adopted wireless charging, there are many options for topping up your phone, headsets, and watches without plugging a cable into the mobile gear.' 

Even if the next iPhone isn't thicker, according to DigiTimes, the phone could make use of 'slimmer' integrated passive device (IPD) chips, rather than the expected A15 chipset, leaving more room for larger batteries.

Rumors about the next iPhone have been circulating almost since the 12 dropped in October 2020: In July 2021, leaked images of a device purported to be the iPhone 13 suggested it will have a larger camera bump with lenses laid out diagonally, allowing users to take better wide-angle and zoomed-in photos.

Snapshots of dummy units of the phones were posted on Chinese social media site Weibo.  

Other claims about the upcoming release, expected in September 2021, include a slightly larger camera 'bump,' a 2.5x telephoto zoom, and an upgrade to the super wide-angle lens.

MacRumors reported the iPhone 13's camera will have a f1.8 aperture, lower than the f2.4 on the iPhone 12.

A lower aperture means more light enters, which creates dynamic photos and a nice depth of field. It's also useful for shooting under lower light, like at night.

The improvement could come to all four rumored models, the site said, the iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max.

According to Tom's Guide, the lenses will also include automatic focus and sensor-shift optical image stabilization (OIS), which help counter shakiness. 

Tom's Guide also referenced a portrait mode for video and an astrophotography mode for shooting the night sky.

Its also been suggested the company will bring back Touch ID, as face masks have interfered with some users' ability to use Face ID.

Of course, since Apple hasn't officially shared any specs, everything about the iPhone 13 is speculation—even its name: a survey conducted by the used-phone site SellCell found that almost 75 percent of respondents thought Apple would avoid labeling its next-gen smartphone with the number '13,' considered unlucky in some cultures.

Nearly one in five (18.3 percent) said they'd refuse to buy anything called the 'iPhone 13' because of the superstition.

Of course, Apple did launch iOS 13 in 2019—and the number 13 is only bad luck in the West.

in China, it means 'assured growth' or 'definitely vibrant,' and denotes good fortune. 

iPhone 13 release date: When could we see Apple's new smartphone?

CNET 06 August, 2021 - 11:00pm

The iPhone 13, shown in this render, could be arriving in September. 

Apple's iPhone 12 is approaching one year old, and its successor, said to be called the iPhone 13, could be coming in the next few months. We don't know for sure, but Apple's latest smartphone could make its debut in September alongside the Apple Watch 7 and AirPods 3 during the tech giant's fall event

Similar to last year's announcement of the iPhone 12, the iPhone 13 event could be online-only. Bloomberg's Mark Gurman speculated in his Power On newsletter in July that Apple's next event will be completely virtual because of the tech giant's rumored decision to delay its return to in-person work due to rising COVID-19 cases

Apple originally said that all employees would be required to come into the office three days a week starting in September. Gurman says that if Apple stuck with the September timeframe, an in-person iPhone 13 event would have been "plausible." Now, he expects another online-only event. 

Read more: Rumored September Apple event could be all virtual (again)

Although the event may be all virtual, we're expecting to see four versions of the new phone: the iPhone 13, the iPhone 13 Mini, the iPhone 13 Pro and the iPhone 13 Pro Max, according to analyst Ming-Chi Kuo. 

Apple's first event of 2021 happened in April, where we saw new iPads, colorful iMacs, a purple iPhone 12 and AirTags trackers. Then came WWDC in June, where we caught a first glimpse of iOS 15. And there was no word from Apple on the iPhone 13 at either event.

But no one was expecting the iPhone 13 to be announced this early. So when can we expect Apple to unveil its next flagship phones? Apple has yet to hint at any iPhone 13 event date. Based on Apple's history, however, we can typically predict when the company's iPhone events will happen and make an educated guess on a release date based on that. 

While the pandemic changed the usual course for 2020, marking the first September Apple event in eight years without an iPhone due to production delays, Kuo predicts that 2021 will see a return to the company's typical cadence. A March 24 report based on supply chain information also points to a late September iPhone 13 release date. And an April report from DigiTimes cited industry insiders who said production for the phones' new chips is ahead of schedule, which should put the phone release back on a familiar, pre-COVID timeline. 

Read more: Every iPhone 13 rumor we've heard so far, including how much the iPhone 13 will cost

If all of this is true, we can expect to get a first look at the iPhone 13 at an event at some point in September.

Apple usually holds its events on Tuesdays or Wednesdays, and iPhone release dates typically are set about a week and a half after Apple announces the new devices. Usually, new iPhones are released on a Friday, around the third week of September. 

A few years ago, CNET took a deep dive into the Apple event timeline and emerged with a compelling Labor Day hypothesis, which you can read about here. Based on the 2021 calendar, the Labor Day rule would put the September Apple event (and the unveiling of the iPhone 13) on Sept. 8, with a Sept. 17 release date. 

We won't know if this is true until Apple announces an event, and shows off the phones. But if you want to plan ahead and save up for an iPhone 13, we'd bet on the September timeline, at least for now. 

For more, check out why the iPhone 13 could have a 120Hz always-on display and our review of the iPhone 12

New Apple Leak Reveals iPhone 13 Release Shock

Forbes 06 August, 2021 - 11:00pm

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In a new exclusive, Nikkei Asia reports that Apple has signed off two key decisions. First, the company will begin iPhone 13 production this month in an effort to build up supply ahead of its anticipated September release. Second, that it is adding a new supplier to try and boost production – opting for a company which has never built an iPhone before. 

Nikkei reports that Chinese electronics maker Luxshare Precision Industry is the manufacturer Apple has chosen and, in something of a shock, it will immediately begin production of the premium iPhone 13 Pro. This goes against Apple’s usual model with Nikkei pointing out that “Newcomers to the Apple supply chain normally start out making older iPhone models” but Luxshare has been thrown in at the deep end. 

The move highlights issues raised by Apple CFO Luca Maestri during the company’s last earnings report that ongoing chip shortages will “primarily impact” iPad and iPhone production” ahead of the iPhone 13 range’s arrival and the Christmas rush.

A situation which is likely to see professional scalpers try and horde stock in order to extract exorbitant prices from hardcore fans. Similar moves in the console sector have seen scalpers hoover up PlayStation 5 stock and demand close to $2,000 for the $499 console. 

Apple’s decision to break significantly from its usual production model is clearly an attempt to combat this. That said, iPhone 13 supply is going to be limited and indecisive upgraders are likely to be hit hardest. 

But is the iPhone 13 range worth the fight? Apple is making some notable changes, introducing supersized rear cameras, an all-new 5G modem, 120Hz ProMotion displays (for Pro models), shrinking the notch, boosting fast charging and adding what has been described as the most disruptive WiFi upgrade “in the last 20 years”. 

That said, the overall design of the iPhone 13 remains largely unchanged and the first iPhone 14 leaks suggest those who wait will benefit most

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I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in

I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner's publishing division) to become its flagship tech title. What fascinates me are the machinations of technology's biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don't bite.

Everything We Expect Apple to Announce At Its Big Fall Event

gearpatrol.com 06 August, 2021 - 11:00pm

Apple is set to hold its next big hardware event this fall. Here's what to expect.

Here's what we know so far.

The big improvements are set to be with the display, in that the iPhone 13 might get an always-on display (like the Apple Watch Series 6) and a 120Hz refresh rate. The camera system is set to get a pretty big boost, too, in that it could bring the LIDAR sensor that helps with low-light photography and AR effects, to all iPhone 13 models instead of just the "Pro" models.

Last year was the first year that Apple gave us two completely new Apple Watch models in the Series 6 and the more affordable SE. It's pretty obvious that Apple is going to release the Series 7, which is the next-generation version of the Series 6, but it's not as clear if Apple is going to release a new version of the SE. It could leave the SE as is and just kill off the Series 3, which can't really handle the newest software updates.

According to Ming-Chi Kuo, a well-known Apple analyst, these next-gen MacBook Pros be roughly the same size but have thinner bezels and a larger edge-to-edge display. They also could get a new MagSafe power connection — which Apple killed off in 2016 but recently brought kind-of back with the M1 iMac — and this could help charge the new MacBook Pros even faster than before.

The keyboard and port situation is poised to look quite different, too. Apple could be set to kill off the Touch Bar, which has been a pretty polarizing feature, and bring back the traditional row of function keys. It's also expected that the new MacBook Pros will have more than just USB-C ports, with Kuo predicting Apple to bring back the two things that professionals really want: an HDMI port and SD card reader.

The upcoming sixth-generation iPad mini is expected to more closely resemble the design of the most recent iPad Air in that it will likely have Touch ID integrated into the side power button — still no Face ID, though. It will have a slightly larger 8.4-inch display (compared to the current 7.9-inch display) and thinner bezels, with the overall size of the new mini set to remain about the same. It seems unlikely, but Apple could even give it a USB-C charging port.

The third-generation models are expected to adopt the design of the AirPods Pro — meaning shorter stems or swappable silicone ear tips — but won't likely have all the same premium features, like noise-cancellation and transparency modes. They could have the built-in sensors (accelerometer and gyroscope) to enable spatial audio, however, which would be a big upgrade for people watching videos or movies on their iPhone.

iPhone 13 rumors: Should you wait to upgrade?

Fast Company 06 August, 2021 - 11:00pm

Apple is set to hold its next big hardware event this fall. Here's what to expect.

Here's what we know so far.

The big improvements are set to be with the display, in that the iPhone 13 might get an always-on display (like the Apple Watch Series 6) and a 120Hz refresh rate. The camera system is set to get a pretty big boost, too, in that it could bring the LIDAR sensor that helps with low-light photography and AR effects, to all iPhone 13 models instead of just the "Pro" models.

Last year was the first year that Apple gave us two completely new Apple Watch models in the Series 6 and the more affordable SE. It's pretty obvious that Apple is going to release the Series 7, which is the next-generation version of the Series 6, but it's not as clear if Apple is going to release a new version of the SE. It could leave the SE as is and just kill off the Series 3, which can't really handle the newest software updates.

According to Ming-Chi Kuo, a well-known Apple analyst, these next-gen MacBook Pros be roughly the same size but have thinner bezels and a larger edge-to-edge display. They also could get a new MagSafe power connection — which Apple killed off in 2016 but recently brought kind-of back with the M1 iMac — and this could help charge the new MacBook Pros even faster than before.

The keyboard and port situation is poised to look quite different, too. Apple could be set to kill off the Touch Bar, which has been a pretty polarizing feature, and bring back the traditional row of function keys. It's also expected that the new MacBook Pros will have more than just USB-C ports, with Kuo predicting Apple to bring back the two things that professionals really want: an HDMI port and SD card reader.

The upcoming sixth-generation iPad mini is expected to more closely resemble the design of the most recent iPad Air in that it will likely have Touch ID integrated into the side power button — still no Face ID, though. It will have a slightly larger 8.4-inch display (compared to the current 7.9-inch display) and thinner bezels, with the overall size of the new mini set to remain about the same. It seems unlikely, but Apple could even give it a USB-C charging port.

The third-generation models are expected to adopt the design of the AirPods Pro — meaning shorter stems or swappable silicone ear tips — but won't likely have all the same premium features, like noise-cancellation and transparency modes. They could have the built-in sensors (accelerometer and gyroscope) to enable spatial audio, however, which would be a big upgrade for people watching videos or movies on their iPhone.

Why you might not want to buy a new iPhone until 2022

ZDNet 06 August, 2021 - 11:00pm

It's hard to believe that the first iPhone had a tiny 3.5-inch display. Now you can buy an iPhone with a mammoth 6.7-inch display.

Here are the top iPhone models (new and old) available to buy right now

But what about people with small pockets, both physically and financially?

The smallest display that Apple puts into an iPhone is a 4.7-inch display, and that's found in the iPhone SE.

But when will an updated iPhone SE be released?

You're going to have to wait.

Must read: Secret iPhone hardware upgrade Apple doesn't want you to have

You can also buy an iPhone 11, which has a 6.1-inch display, an iPhone XR, which again has a 6.1-inch display, and an iPhone SE, with a 4.7-inch display.

Come fall, the new iPhone lineup should look like this:

So, where's the updated iPhone SE fit into this?

Based on current information, there's bad news and good news. The bad news is that it seems that an updated 3rd-gen iPhone SE won't be released until 2022. The good news is that it should be released early 2022.

Why is Apple obsessed with bigger iPhones?

The data suggests that it is what consumers want. Pretty much every sales metric I've seen for this year's line of iPhones suggests that the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max saw strong sales, while sales of the 5.4-inch iPhone 12 mini were lackluster.

Perhaps the poor sales were to do with the "mini" in the name, or maybe people nowadays do just want bigger phones.

Whatever the reason, if you want a smaller phone at a more budget price, you may well want to wait for the new iPhone SE to emerge.

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Forget a better camera or a faster processor. This is what everyone wants, and it seems that the iPhone 13 will deliver.

Looking for a good deal on a new iPhone? Here are the top promotions we can find.

Apple makes it seem like all updates are the same. They are not.

Yes, you can upgrade your iPhone to support dual nano-SIMs.

Getting hold of a shiny new iPhone could become harder than ever.

Quick, simple, yet powerful. No third-party apps or software needed.

All those iPhone, iPad, and Mac sales add up.

Apple Watch 7 rumors: Could the smartwatch debut in September with the iPhone 13?

CNET 06 August, 2021 - 11:00pm

Renders of the rumored Apple Watch 7.

The Apple Watch 7 could be coming in the next few months. We don't have any official details yet, but rumors say that Apple's latest smartwatch could make an appearance during the tech giant's next event, speculated to be in September, alongside the iPhone 13 and AirPods 3. Although an exact release date is unknown, buzz about the Apple Watch 7 has already began. The latest gossip came from French blog Consomac and later reported on by 9to5Mac. According to Consomac, Apple recently registered its new smartwatch models with the Eurasian Economic Commission under A2473, A2474, A2475, A2476, A2477 and A2478. 

Apple's updated watch series could feature an updated sleek flat-edged designbattery life improvements and new health features. The new smartwatch will also come with the new WatchOS 8 software, announced at WWDC this past June. If rumors pan out, the new Watch could be a worthwhile upgrade from last year's Apple Watch Series 6, which Apple unveiled at a virtual event in September 2020. Apple also released a more affordable midrange smartwatch last year, the Apple Watch SE, which could itself be getting a successor in 2022.

Read more: Apple Watch SE vs Series 6 vs. Series 3: How to choose?

Here's everything we've heard so far about the Apple Watch 7, including rumors, leaks, speculation and dreams. We'll update this story as we hear more. And if you're thirsty for more Apple rumors, check out our iPhone 13 rumor roundup, our best guesses for the iPhone 13 release date, how the iPhone 13 might compare to the iPhone 12, and what the iPhone 13's camera specs might be. Plus, is it even worth it to buy an iPhone 12 right now? What about an iPhone 11 or an iPhone SE?

Analyst Ming-Chi Kuo predicted last year that a redesigned Apple Watch could appear in the second half of 2021, so we are fairly sure that a next-gen Apple Watch is coming; we just don't know exactly when. We don't have much else to report when it comes to the Apple Watch 7's release date, but we expect the new wearable to be unveiled at a fall Apple event, likely alongside the rumored iPhone 13

We speculate that the iPhone 13 event will take place on Sept. 8, but this is an educated guess and not based on rumors or leaks. You can read more about our Apple event date predictions, including our patented (not really) "Labor Day hypothesis," in our iPhone 13 release date story. If both assumptions are correct, we'd expect to see the Apple Watch 7 on Sept. 8 as well.

Although we don't have an official release date, rumors by French blog Consomac and later reported on by 9to5Mac suggest that Apple has already registered its new smartwatch with the Eurasian Economic Commission under A2473, A2474, A2475, A2476, A2477, and A2478.

Regardless of rumors, Apple has a pretty consistent history of unveiling its new smartwatch models annually in mid-September. Even in 2020, when the coronavirus pandemic made product announcement events go virtual and caused disruptions in the supply chain, delaying the unveiling of Apple's iPhone 12 line for a month, the Apple Watch Series 6 and Apple Watch SE both made their appearance on Sept. 15, 2020, at an online event. They were released three days later on Sept. 18. 

Read more: The microchip shortage is one of the unforeseen outcomes of the pandemic

The biggest buzz around the Apple Watch Series 7 is whether or not it will include a blood glucose monitor.

Apple's previous three Watch models launched with a $399 price tag, going up for the larger size and for cellular connectivity. (The Apple Watch SE deviated from the $399 price tradition, launching at $279. But the SE model is Apple's "affordable" smartwatch, meaning it sacrificed some bells and whistles for cost savings.) Here are the Apple Watch Series 6 launch prices, for reference.

While we haven't heard any credible rumors about the cost of the Apple Watch 7, we would expect Apple to stick with its usual structure and launch its next-gen model at around the same $399 price. Of course, it's always possible that Apple raises the price in 2021, but because we don't see any major hardware upgrades or new features on the horizon that would warrant a bump in price, this seems unlikely.

Leaker Jon Prosser (whose rumor track record is fairly spotty), released Apple Watch 7 renders that allege a "major redesign" of the wearable. Kuo also predicted a "significant form factor design change" for the 2021 Apple Watch almost a year ago. 

The Apple Watch 7 could come in a new sage green color.

Prosser's renders, which he claims are based on a combination of real images and CAD files leaked to him by "sources," reveal thinner bezels and flat edges on the Apple Watch 7. Apple also flattened the edges of the iPhone 12 lineup last fall, giving its flagship phone a modern profile that CNET's Patrick Holland called a "slabular beauty."

A Bloomberg report in June also predicted thinner bezels for the Apple Watch 7, as well as a "new lamination technique that brings the display closer to the front cover."

Rumored colors for the Apple Watch 7 include a new sage green color, which Prosser compares to the green option for the AirPods Max, Apple's over-ear headphones. The Series 6 comes in silver, grey, gold, blue and red (aluminum); silver, graphite and gold (steel); and titanium and black (titanium) colors. Prosser's renders of the Apple Watch 7 include red, blue, black and silver, in addition to sage green, though we don't know yet whether these are the actual colors Apple will release.

In terms of material, Apple could get rid of the titanium Edition model for the Series 7. In his latest PowerOn newsletter, Gurman says wouldn't be surprised if the pricier titanium version, which starts at $799 for the Apple Watch 6, was dropped. Apple has previously offered both ceramic and real gold models.

Read more: AirPods Pro vs. AirPods Max: Should you buy earbuds or headphones?

One of the biggest and most persistent complaints about the Apple Watch, especially as it compares to rival smartwatches and fitness trackers like Fitbit, is its poor battery life. CNET's Scott Stein says the Apple Watch has been "dead last" in battery life among its competitive set, which is a problem if you want to use its sleep-tracking feature (new in WatchOS 7), because the battery needs to charge daily. 

Apple Watch 7 could be a game-changer for Apple if its battery life were to improve dramatically. The past three models have all offered about an 18-hour battery life, with the Series 6 housing a 265.9 mAh battery. We haven't heard any rumors about the Series 7's battery specs in particular, but we have heard that it could boast a smaller, double-sided S7 chip, which would free up space for -- what else? -- a bigger battery. 

The next Apple Watch could feature a big redesign, including flattened edges like the iPhone 12.

Blood glucose monitoring would be an amazing addition to the Apple Watch, but don't hold your breath because rumors are mixed. Interest in the new sensor was stoked by Apple itself in a survey to Apple Watch users to gauge interest in new features -- one of which was blood sugar tracking. But a subsequent Bloomberg report all but killed those dreams. While the new sensor will likely be included in a future iteration of Apple's smartwatch, it is unlikely to arrive in the Series 7 and maybe not in Apple's 2022 Watch model either.

Samsung announced a new noninvasive blood glucose monitoring technology last year and though it didn't specify where or when we might see this technology implemented, it's possible that the Galaxy Watch 4, expected to be unveiled this summer, could be its debut. Apple has a history of letting rivals release buzzy new features first, so an Apple Watch blood glucose sensor in 2022 or even 2023 wouldn't be a huge surprise, but a blow nevertheless to iOS users with diabetes.

That's all we know so far about the Apple Watch Series 7, but we'll update this story as new rumors come to light. In the meantime, here's everything we know about the iPhone 13, all the best new features coming in WatchOS 8, how to decide between the Apple Watch Series 6, Series 3 and SE, settings to change on any new Apple Watch and the best Apple Watch apps.

Samsung's The Frame is a gorgeous TV that doubles as a work of art | CNN Underscored

Macworld 06 August, 2021 - 01:47pm

That’s the Frame’s appeal and for those wondering, it does function as you’d expect a 4K QLED TV to. That means vibrant colors, deep blacks and an overall sharp picture with access to many streaming services through Samsung’s smart interface.

It doesn’t come cheap, though — The Frame starts at $999 for a 43-inch model, and the actual frame isn’t in the box. So is it worth it? We’ve spent a week with the 2021 edition to see if Samsung’s delivered a true work of art. Let’s run our brush through paint and break it down.

What you need to know: At its core, the Frame is a 4K QLED TV, so you can rest easy knowing it will deliver a good picture. Its biggest highlight is its design with customizable bezels and an Art Mode that displays art when the TV is off. You’ll need to subscribe, but you get access to over 1,000 works of art that you can cycle through and leave displaying — at a brightness that fits your space — when the TV is not in use. Just know you’ll need to buy the frame separately.

How this compares: Samsung’s The Frame really sits in a TV sector of its own. LG’s Gallery options are both more expensive (starting at $1,799 for a 55-inch) and use an OLED panel instead of a QLED. The Frame TV is a lifestyle model that focuses on the design and the unique functionality of Art Mode. It meets the bar for a 4K picture that’s great for movies and TV shows as well. Samsung’s The Frame sits in the upper regions of 4K TVs and delivers a great picture; it’s not best in class, though, with the TCL 6-Series offering more detail, thanks to Mini LEDs, at a similar price point. It also falls behind on vibrancy when compared with Samsung’s Neo QLED models.

You’ll quickly learn that the frame part of The Frame doesn’t really come in the box. The traditional black bezel here is really just a border and doesn’t deliver the effect that The Frame promises. To get that, you’ll need to spend between $99 and $199 for a “customizable bezel,” and while it’s technically an optional add-on, it’s all but a written requirement. Samsung offers various designs, including a proper black frame, alongside white, brown and a nice modern teak to make up for it. We’ve been testing the latter and as a New Jersey native, the texture and color of the “wood” reminds us of the shore.

While the frame doesn’t come included in the box, the setup is done in an instant. You’ll get the four pieces — two longer pieces for the top and bottom, while two pieces shorter in length flank the right or left. Best of all, these are magnetic, so they’ll snap to the sides of the TV with ease. And trust us, it’s a better snap than what Thanos did. There are also four pieces of plastic that you’ll use to lock the bezel into place on the back. This is especially recommended if wall-mounted; after all, you don’t want a piece coming loose.

The other core aspect to the design is that if you opt to display it on a wall, it uses a no-gap wall mount. This essentially means that it’s just on the wall in the same way a frame would be. Typically with a normal TV mount, there’s a gap between the wall and it’s not a flush install. Samsung’s The Frame is designed to be flush and it can really be the centerpiece of the room — even when it’s not displaying a video, as it can be showing a work of art. That’s the magic trick.

The Frame also has a single port on the back that uses Samsung’s proprietary “One Invisible Connection” plug to go from the TV to the One Connect box. So yes, you won’t be plugging in peripherals to the back but instead to a sizable box that needs to be placed elsewhere. Samsung’s relocated the ports to another piece of hardware and, luckily, it’s included in the box. It’s a handy solution for cable management, especially if setting up The Frame on a wall or a home entertainment stand. For the latter, Samsung does include a stand in the box (made up of two legs). And this One Connect box solves the problem of blindly trying to plug a cable into the back of the TV. It’s a nice touch and makes sense in a setup like this.

Mounting it and the rest took about 15 minutes in our testing — done in a snap. And after all that, The Frame does like quite nice in the room and is certainly more of a talking point than a traditional TV. The bezel gives it a sense of warmth and a homey feeling. It also doesn’t distract from the TV viewing experience, which we’ll touch on in a bit.

We’ve spent the better part of a week sifting through different pieces of art — ranging from flowing shots of the ocean (that have us no longer screaming serenity now) or paintings that can transport us somewhere else. Chances are there’s a good selection for everyone — but the real star aspect is that you can find something to fit your space, whether that’s a 75-inch Frame hung over the fireplace or a 43-inch Frame mounted vertically in the office. You can make it work from a large selection.

And yes, Samsung does add in new works of art pretty routinely as well. The Frame itself features 16GB of internal storage — up from 500MB in previous years — to store art from the store and your photos.

You can even send your photos to the big screen. It could be a shot from a vacation, a family portrait or even one of a lovely dog. We loved showcasing our niece Charlie and sister Georgia, a bernadoodle and poodle, respectively, on the 43-inch Frame. You’ll need to use the SmartThings app for Android or iOS to send your photos, but it’s very easy to do. The Frame itself also fully integrates here, so you can get full control from the app if you misplace the remote.

It’s really a joy to see and picks up on a key annoyance of regular TVs. When they’re off or not in use, they’re really just a black screen. Yes, if you have an Apple TV 4K or a Roku hooked up (or even by default), it can play a screensaver. But that still pulls minimal power and can cause distractions. With the Frame it’s a single piece of art that’s on and can fill the room. It also enables us to write in front of it versus a TV with a moving screensaver that can be distracting.

Samsung’s just crafted a really nice experience here, and it’s not necessarily one that you’d think of, without actually having The Frame. Staring at a blank black box on a home entertainment table (or if you’re a TV reviewer, multiples just hanging around) is pretty dull. The Frame makes good use of that space.

For instance, when watching an episode of “Bad Batch” streaming through Disney+ onto The Frame, we could easily see the details derived from the animations of characters like Wrecker or Omega. Still, we could also see the depth and darkness that might lurk around the corner when they were hanging in the cantina.

The first few episodes of “WandaVision” on Disney+ were also a great showcase of the contrast points on The Frame. The panel effortlessly handled a multitude of black, white and grayscale tones with relative ease. It was effectively able to handle the color without overloading it.

Overall, the performance of The Frame is excellent, but not ultimately best in class. It falls behind Samsung’s own Neo QLED, which features local dimming and Mini LEDs for more extreme controls over color and contrast. Though we’d hedge the latter here is pretty close to on par. The Frame’s performance is similar to the TCL 6-Series, our top pick for Best TV, but lacks a bit in vibrancy, thanks to the Mini LEDs. Samsung’s upscaling tech and overall rendering is a little better trained than that of TCL to handle a range of content from reality TV to cable news with movies and live shows in between.

Samsung’s smart TV interface is also a top performer. It’s not as user-friendly or as open as Roku or Google TV, but the big hitters are all featured (Netflix, Hulu, Apple TV+ and Disney+, to name a few). If you have a Samsung Galaxy smartphone you can also mirror your phone’s content and gain some extra controls on The Frame.

It also supports control through Amazon Alexa or the Google Assistant. What’s missing here is a deep integration with Apple’s HomeKit platform like other TVs (Sony’s A90J and TCL 6-Series) offer. You will find AirPlay compatibility on The Frame, allowing you to mirror or cast content from Apple devices to the display easily.

Another key part of this whole equation is a surprisingly great remote. It’s the classic Samsung smart TV remote with a nice ergonomic build and a minimal amount of buttons, but you won’t notice a user-removable door on the back for battery access. Instead, it’s a solar cell that will recharge the battery through the light in your home. It’s not only good for the environment but should also make the remote dying a thing of the past.

If you care more about the design of a TV than the actual picture, Samsung’s The Frame might be a perfect brushstroke for you. It pairs a truly next-level design that not only gives off warmth but adds something to your home, with a great 4K panel and unique Art Mode functionality.

The Frame isn’t an average TV, so there’s an extra cost. Its starting price of $999 for a 43-inch display, plus an additional $100 for a frame bezel, isn’t the cheapest. It’s a lifestyle TV at heart, and no doubt for the design-conscious it won’t disappoint. If you’re just looking for an all-around good picture we’d take a look at the TCL 6-Series, which offers a bigger screen size for the same price.

Samsung’s The Frame is available now at $999 for a 43-inch, $1,299 for a 50-inch, $1,499 for a 55-inch, $1,999 for a 65-inch and $2,999 for a 75-inch. The customizable bezels vary from size to size but range between $99 and $199.

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