‘Squid Game’, ‘CoComelon’, ‘Stranger Things’, Other Netflix Show Merchandise Goes On Sale Via Walmart In New Partnership


Deadline 11 October, 2021 - 01:41pm

The partnership is part of Netflix’s broader strategy to develop new revenue streams beyond its core subscription business and market its content away from its own platform.

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Netflix Taps Walmart in Biggest Push to Sell Goods Tied to Popular Shows

Bloomberg 11 October, 2021 - 06:01pm

The Netflix Hub at Walmart will feature "Stranger Things" Bluetooth cassette players, "Ada Twist" plush toys and lab kits, "CoComelon" dolls and bed linens, and "Squid Game" T-shirts, among other items. Not much detail is available from Walmart on the "Squid Game" shirts, except that they will be offered in a "variety of styles ranging in price" and are "coming soon!"

If you're looking to get your hands on one of those green-and-white or red "Squid Game" tracksuits, however, you might have to look elsewhere — for now. According to a source familiar with the matter, Netflix will likely sell "Squid Game" tracksuits later this year in several places globally, but not at the Walmart-Netflix hub upon launch. 

The partnership marks a significant expansion of Netflix's merchandising efforts. Earlier in the summer, the streamer launched an online retail shop that sells products such as "Lupin" coffee tables and "Sex Education" hoodies. So, will merchandise become a more significant revenue stream for the company down the road? 

"Revenue is important but it's only one mark of success," Netflix's vice president of consumer products Josh Simon told Insider exclusively. "We also want to drive conversations around titles so that the Netflix service becomes even more important in people's lives. The real value is in products and experiences reinforcing fan love for the shows and films they see on Netflix."   

Netflix is planning to roll out more products soon.

"We'll soon launch a crowd-sourcing opportunity called Netflix Fan Select that will allow fans the opportunity to vote for merchandise they'd like to see from favored Netflix shows — and then Walmart merchants will bring them to life!" said Walmart U.S. exec VP of entertainment, toys and seasonal items Jeff Evans in the blog post announcing the launch

Here's the full list of Netflix items that will be available on its exclusive Walmart online store: 

Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.

Netflix Partners With Walmart To Launch Netflix Hub

ComicBook.com 11 October, 2021 - 06:01pm

Netflix and Walmart have joined forces to unveil Netflix Hub, which promises to "be the largest dedicated online shopping destination for Netflix merchandise in the U.S.". Indeed, Netflix Hub is the very first digital storefront that Netflix has opened up with a national retailer, and they're going big with it.

Netflix Hub debuted with merch from popular shows like Stranger Things, The Witcher, Ada Twist, and CoComelon with much more on the way (specifically mentioning that merch based on the Squid Game phenomenon is coming soon). Walmart and Netflix also note that this exclusive hub will "feature innovative shopping experiences" like a voting system that will enable fans to select products that they would like to see from premiere Netflix titles.

You can shop Walmart's Netflix Hub right here, and make sure to check back in for new merch. Some of the top launch items are listed below broken down by show.

Copyright 2021 ComicBook.com. All rights reserved.

Netflix Sets Up Shop With Walmart to Sell Merch for ‘Stranger Things,’ ‘Squid Game,’ ‘Witcher’ and More

Variety 11 October, 2021 - 06:01pm

Two new studies explore the risk of SARS-CoV-2 transmission among household members, one finding that children and adults are at similar risk and one showing that COVID-19–naïve family members' risk was 45% to 97% lower, depending on the number of members immune through infection or full vaccination.

Late last week, a team led by Centers for Disease Control and Prevention researchers published interim data from an ongoing study in JAMA Pediatrics involving a convenience sample of 1,236 children and adults in 310 Utah and New York City households with at least one child. Participants submitted self-collected nasal swabs for COVID-19 testing and completed symptom questionnaires each week from September 2020 through April 2021.

Average risk of SARS-CoV-2 infection in 40 households with at least one COVID-19 case was 52% (range, 11% to 100%). Risk was higher in New York City than in Utah, at 80% versus 44% (95% confidence intervals [CIs], 64% to 91% and 36% to 53%, respectively).

SARS-CoV-2 infection incidence rates were 3.8 (95% CI, 2.4 to 5.9) and 7.7 (95% CI, 4.1 to 14.5) per 1,000 person-weeks in Utah and New York City, respectively, for an age-adjusted rate of 5.8 (95% CI, 3.1 to 8.4).

Site-adjusted incidence rates per 1,000 person-weeks were comparable across age groups, at 6.3 per 1,000 person-weeks for children 0 to 4 years (95% CI, 3.6 to 11.0), 4.4 for those 5 to 11 (95% CI, 2.5 to 7.5), 6.0 for those 12 to 17 (95% CI, 3.0 to 11.7), and 5.1 for adults (95% CI, 3.3 to 7.8).

Thirty-six percent of all participants submitted a respiratory sample after one or more episodes of symptomatic illness, and 8% tested positive for COVID-19. No COVID-19 cases were identified outside of the study or among vaccinated participants.

The proportions of asymptomatic COVID-19 were 52% for children 0 to 4 years, 50% for those 5 to 11, 45% for those 12 to 17, and 12% among adults. "A larger fraction of SARS-CoV-2 infections in children were asymptomatic and would likely have gone undetected without study testing, supporting hypotheses that SARS-CoV-2 infections among children have been substantially underascertained during the COVID-19 pandemic," the authors wrote.

Households had a median of four members and two adults, and almost half of participants were 18 and older (47%) while 14% were 0 to 4 years old, 25% were 5 to 11, and 13% were 12 to 17. More than 47% of households reported annual incomes of $100,000 or more, while 7% had incomes below the poverty line.

Twenty-three percent of participants were Hispanic, and 71% were White. Of adults, 57% received one or two doses of a COVID-19 vaccine over the study period (19% partially and 38% fully vaccinated). Of the 652 children 0 to 17 years, 71% attended daycare or school at some point during the study.

The researchers noted that the risk of SARS-CoV-2 infection in adults and children will change amid increasing COVID-19 vaccine uptake and circulation of virus variants of concern.

"Our findings suggest that SARS-CoV-2 infection prevention strategies, such as handwashing, masking, physical distancing, and COVID-19 vaccination should target children in addition to adults to both mitigate individual health outcomes for children and reduce the overall burden of SARS-CoV-2 infection in the community," they concluded.

Flor Munoz, MD, of Baylor College of Medicine, said in a linked commentary that the study findings can inform school, daycare, extracurricular activity, and camp planning, as well as public health strategies.

"Pediatric populations, from infants to adolescents, must be included in pandemic preparedness, disease burden assessment, timely vaccine and therapeutics research, and strategies and policies for the control of outbreaks and pandemics from day 1 without delay," she wrote.

A study led by Umea University in Sweden, published today in JAMA Internal Medicine, studied 1,789,728 members of 814,806 Swedish families with at least one family member who had either had a previous SARS-CoV-2 infection or was fully vaccinated against COVID-19 by Apr 14. Each immune person was matched in a 1:1 ratio to a nonimmune member of a family with two to five members. Average follow-up time was 26.3 days.

By May 26, 5.7% of 1,549,989 nonimmune family members tested positive for COVID-19. Families with one immune member had a 45% to 61% lower chance of infection than those with no immune member (hazard ratio [HR], 0.39 to 0.55).

The risk reduction rose to 75% to 86% in families with two immune members (HR, 0.14 to 0.25), 91% to 94% with three immune members (HR, 0.06 to 0.09), and to 97% with four immune members (HR, 0.03). The results were comparable for the outcome of severe COVID-19 leading to hospital admission. For instance, in a three-member family with two immune members, the nonimmune member had an 80% lower risk of infection (HR, 0.20).

"The results strongly suggest that vaccination is important not only for individual protection, but also for reducing transmission, especially within families, which is a high-risk environment for transmission," lead author Peter Nordstrom, MD, said in an Umea University news release.

The results were similar, regardless of whether the member became immune through previous infection or one or two vaccine doses. The authors, however, noted that the study was conducted when the Alpha (B117) SARS-CoV-2 variant was dominant in Sweden, so the results may not apply to the more transmissible Beta (B1351) or Delta (B1617.2) variants that have emerged since then.

"For instance, a single dose of the BNT162b2 [Pfizer/BioNTech] and ChAdOx1 nCoV-19 [AstraZeneca/Oxford] vaccines has been associated with a modest protection (approximately 30%) against the Delta variant, which seems to be the dominating variant in the most recent wave of the pandemic," the researchers wrote. "Although the results of this study indicate similar benefits of immunity from a single vaccine dose and full vaccination, the evidence on emerging variants may promote full vaccination."

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