The Problem With Apple’s Plan to Stop Facebook’s Data Collection

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Slate 29 April, 2021 - 03:36pm 29 views

What is the IOS 14.5 update?

Apple iOS 14.5 update includes diverse Siri voices, map upgrades and way to unlock your phone with Apple Watch. If you follow Apple, you're aware its latest update delivers significant privacy changes. USA TODAYApple iOS 14.5 update includes diverse Siri voices, map upgrades and way to unlock your phone with Apple Watch

Apple recently published a support page describing three scenarios in which you might be unable to adjust with that critical toggle:

You don’t need to get that extreme, though. If you can’t enable “Allow Apps to Request to Track,” that’s annoying, but it could be a lot worse. Its untoggled state actually means that you’re denying apps the ability to ask for additional permissions to track you. When off, by default, apps are subject to the following restrictions:

Read full article at Slate

Facebook details impact of App Tracking Transparency to advertisers

AppleInsider 29 April, 2021 - 11:10pm

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Facebook in a note to advertisers explained how Apple's App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement.

The memo, obtained by Insider on Wednesday, outlines important information for advertisers relying on Facebook's vast social networking platform for distribution.

Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apple's privacy-focused SKAdNetwork, Facebook notes the new prompt changes how reporting is handled on both the web and in the company's apps. From the memo:

Further, attribution methodology shifts from Impression Time to Conversion Time. Due to the rollout period of Facebook's Aggregated Event Measurement, not all advertisers will face limitations this week, the company says, estimating that the tool will be widely available in two weeks.

Facebook expects adoption of iOS 14.5 to create fluctuations in the delivery and reporting of ad campaigns, as well as a potential decrease in addressable audience.

"As more people upgrade to iOS 14.5, opted-out users will automatically be excluded from certain targetable audiences, which may result in decrease of audience sizes," Facebook says.

This is, of course, by design. ATT was created to limit ad targeting by restricting app access to users' Identification for Advertisers (IDFA) tags. With the new feature active, developers are required to ask permission to track users across apps and the web by displaying a prompt on initial app setup.

Many users are expected to opt for more privacy, leaving ad companies in search of new targeting technologies. Apple provides the SKAdNetwork and Privacy Click Measurement as options that do not require user permission because they don't track user data.

On Wednesday, Facebook CEO Mark Zuckerberg during the company's quarterly earnings conference call warned investors that fallout from ATT could begin to crop up in the second half of 2021. After months of decrying Apple's decision to implement ATT, Zuckerberg more recently said the feature might benefit his company if it pushes more traffic toward Facebook platforms.

During Apple's quarterly earnings call, CEO Tim Cook said initial user feedback to the new feature has been "tremendous," but did not have hard numbers on how many people used the feature to opt out of tracking.

When using iOS 14.5 or later, Apple Maps lets users report road hazards, accidents, or speed checks, and here's how.

As part of an investigation into app store dominance, namely Apple's App Store and Google's Play Store, the Australian Competition and Consumer Commission this week called for the two tech giants to give users more choice when it comes to preinstalled apps.

Following the rollout of iOS App Tracking Transparency protections that require developers to ask permission before tracking users' IDFA tags, Apple touted its own set of ad attribution tools that are not subject to the same onerous demands.

Apple's launch of AirTag puts it into a growing market of tracking accessories, but how does it compare against the Tile Pro and the Find My-enabled Chipolo One Spot? We compare the trackers.

The iMac has undergone some major changes in 2021, with a refreshed appearance and the addition of Apple Silicon, but how much of an upgrade is it from the previous generation? We look at the specifications.

Apple has launched a new pair of iPad Pro models, but is it worth making the upgrade from the 2020 or 2018 models to the latest refresh? AppleInsider breaks down what's new in the 2021 iPad Pro update.

On Tuesday, Microsoft launched its Surface Laptop 4 range, but the improvements don't seem to be enough to counter Apple's M1-based MacBook Air and 13-inch MacBook Pro.

The new Master & Dynamic MW08 are a great set of true wireless earbuds, but how do they compare to Apple's popular AirPods Pro? We examine everything from build, to ANC, to audio quality in this comparison.

When using iOS 14.5 or later, Apple Maps lets users report road hazards, accidents, or speed checks, and here's how.

As part of an investigation into app store dominance, namely Apple's App Store and Google's Play Store, the Australian Competition and Consumer Commission this week called for the two tech giants to give users more choice when it comes to preinstalled apps.

Following the rollout of iOS App Tracking Transparency protections that require developers to ask permission before tracking users' IDFA tags, Apple touted its own set of ad attribution tools that are not subject to the same onerous demands.

Color balancing, arriving in tvOS 14.5, will help you get the best picture possible from your Apple TV and television by using your iPhone. Here's how to use the new television calibration tool.

If four product announcements during the "Spring Loaded" event weren't enough, the week also saw Apple manufacturer Quanta's data held for ransom, Apple's appearance in front of the feds regarding anti-trust allegations, and more!

Brydge is taking the wraps off its latest iPad keyboard just in time for Apple's new iPad Pros. The Brydge 12.9 Max+ features a redesigned hinge, rear protection, and a truly massive multi-touch trackpad.

AppleInsider has launched "This Week in Apple," a new weekly video series summarizing and analyzing everything that has happened relevant to the iPhone maker over the last seven days. Tune in to be sure you're never out of the loop.

On Tuesday, Microsoft launched its Surface Laptop 4 range, but the improvements don't seem to be enough to counter Apple's M1-based MacBook Air and 13-inch MacBook Pro.

PowerBen has created a massive 40,200mAh battery with 200-watt USB-C Power Delivery, one that is utilitarian in its appearance and design but extremely handy when it's needed.

Just in time for Earth Day, Apple brings new seasons of its fine nature shows "Tiny World" and "Earth at Night in Color," mere months after their initial debuts.

The new Apple TV+ documentary, "The Year Earth Changed," makes a convincing case that the coronavirus pandemic gave the planet a needed break.

XP-Pen's Innovator 16 is a graphics tablet for drawing on your Mac, offering a 15.6-inch display and decent value for amateurs wanting to improve their digital artwork workflow.

As we await an official MagSafe battery backpack from Apple, Hyper's HyperJuice Magnetic Wireless Battery Pack attempts to fill the void.

Every iOS 14 feature on your iPhone that Android had first

CNET 29 April, 2021 - 11:10pm

When Apple first released the latest major update to its mobile operating system, iOS 14, in September, iPhone fans were excited to see several new features and improvements that make using their phones easier. But Android users were quick to point out that the changes looked a little... familiar. 

While iOS 14.5's release in April saw some brand-new features -- including the ability to unlock your iPhone with Face ID while wearing a mask and stop apps from tracking you for advertising purposes -- they're building on some of the original features that left Android users with deja vu. (Here's how to download iOS 14 and iPadOS 14 now.)

Here's a list of all the Apple iOS 14 features that Android already had. 

Read more: iOS 15: Release date, new features and every rumor we've heard

Apple's Translate app in iOS 14.

With the latest operating system, the revamped iPhone ($600 at Best Buy) and iPad ($419 at eBay) home screens now include widgets, which let you see information like the weather at a glance. Prior to iOS 14, iPhone users could only have apps on the iPhone home screen. But widgets, which contain more information and are more functional than app icons, have been a mainstay feature on Google's Android since its inception in 2008. 

Apple's App Clips let users preview "small parts" of apps quickly without downloading them. This can come in handy when trying to pay for takeout or parking, since App Clips is compatible with Apple Pay and Sign In with Apple. Google introduced a similar feature, Instant Apps, in 2016. Instant Apps gives apps their own URL so users don't have to download an entire app for a single transaction, like buying concert tickets for example. 

Another part of Apple's redesigned home screen is an App Library that organizes your apps into groups and lists. With the new home screen in iOS 14, users can also "hide" apps from their main home screen. This is similar to Android's app drawer, sans the grouping features.  

The updated Apple Maps app provides ways to travel in a more eco-friendly fashion in iOS 14 and WatchOS 7. The dedicated Cycling option helps users find bike paths while taking into account elevation, whether the route you take is busy or quiet, and if you'll encounter any stairs. While Google Maps doesn't factor in stairs, there has been the option to select "cycling" since 2010. When I tried it on my Pixel 3 ($190 at Amazon), the step-by-step directions offer a look at elevation on a trip, too. 

Apple's cycling directions in Apple Maps. 

Apple's new picture-in-picture feature lets users watch a video while using other apps. The video shrinks and be able to float anywhere on the screen. It can also be swiped away and the video's audio can still play. Android phones already have the ability to float videos over other apps, although the audio doesn't continue to play if the video is swiped away.

Apple's Wind Down mode in iOS 14. 

Another new feature is a Wind Down mode that helps users get ready for bed. The feature, which works for iPhone and Apple Watch ($399 at Apple), lets you set a desired bedtime and wake-up time, and puts your phone into Do Not Disturb mode. There are also options to add shortcuts for meditation or playing relaxing music. Google doesn't have a dedicated app for this, but there is a way to set up a bedtime routine through the Google Home app.

For more, check out what we know so far about iOS 14.6, and all of the most useful features in iOS 14.5

App Store Now Offers Search Suggestions

Mac Rumors 29 April, 2021 - 11:43am

When you tap one, such as "puzzle," you can drill down even further with options like "jigsaw" or "word," so you can find specific kinds of content even if you don't know exactly what you're looking for.

New in iOS 14.5! Unlock your iPhone with a face mask and your Apple Watch.

Apple Watch iPhone unlocking, dual-SIM 5G support, Apple Maps accident crowdsourcing, and more!

Which tracker should you get? AirTag or Tile?

Learn all about Apple's new location trackers.

New purple color for iPhone 12 and 12 mini.

Colorful new 24" design with M1 chip and color-matched accessories.

Updated models with Liquid Retina XDR mini-LED display for 12.9-inch model, M1 chip, 5G connectivity, and more.

Updated box with faster A12 chip, high frame rate HDR, and a redesigned Siri Remote.

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