Tokyo Olympics Viewership Way Down From 2016, But Streaming Up For NBC

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Deadline 24 July, 2021 - 05:17pm 96 views

When is the Olympic Opening Ceremony 2021?

When is the Olympics Opening Ceremony in 2021? The Olympics kicked off on Friday, July 23, with the Opening Ceremony taking place at Tokyo's Olympic Stadium at 8 p.m. local time. ParadeOlympics Opening Ceremony: Flag Bearers, Performers, Torch Bearer

What time is Olympic opening ceremony on NBC?

In the U.S., NBC is televising the opening ceremony live, with coverage beginning at 6:55 a.m. Eastern time, 3:55 a.m. Pacific time. The network will show the ceremony again in a prime-time broadcast beginning at 7:30 p.m. Eastern time. The Wall Street JournalHow to Watch the Tokyo Olympics Opening Ceremony and Key Times

How many people watched the opening ceremony?

Around 17 million Americans tuned into the opening ceremony for the Tokyo Olympics on Friday, according to NBC, a steep dropoff from previous Olympic Games openers, as live TV programs face an across-the-board dip in viewership this year. ForbesOlympic Ratings Fall Sharply: NBC Says 17 Million Watched Opening Ceremony In U.S.

How many Olympic sports are there?

How many sports are in the Olympics? There are 33 sports and 46 disciplines in the official 2021 Olympic program. Sporting NewsNew Olympic sports, explained: Karate, surfing, skateboarding, sport climbing make debuts at 2021 Games

The primetime ratings for the opening ceremony at the Tokyo Olympics aren’t modeling the Games’ time-honored motto. They’re not being delivered faster, and they certainly aren’t stronger or higher.

NBC said today its overall coverage of the opening night ceremonies from Tokyo drew 17 million viewers for its combined broadcast and streaming, based on preliminary figures. The company did not break out broadcast numbers separately. However, other news sources indicated the fast affiliate ratings at 10.4.

While that’s enough to handily win Friday’s summer night, it’s apparently a steep drop from the 2016 opener in Rio.

That memorable gathering (remember Gisele Bündchen’s dancing?) scored 26.5 million total viewers, per Nielsen. That was down a hard 35% from the all-time audience high for the 2012 London games opener, which had 40.7 million viewers. Rio was also the lowest opening night NBC saw since the 2004 Athens games drew 25.4 million.

While there’s no doubt broadcast coverage in 2021 has been cannibalized by cable, streaming, and social media, we should also factor in the desire of most people to get out and do something after a year-long pandemic confinement.

The good news for NBC is that the streaming audience for the opening ceremony on NBCOlympics.com and the NBC Sports app increased 76% from the 2018 PyeongChang Opening Ceremony and 72% from 2016 Rio opening ceremony.

NBC claimed the Friday night opener was the second-most watched standalone entertainment telecast in the last year, behind CBS’s Oprah Winfrey interview with Meghan & Harry. It also crowed that the Tokyo opener delivered the most-watched Friday night on broadcast TV since Feb. 16, 2018, the  PyeongChang Olympics on NBC.

Based on preliminary figures, full coverage of the Tokyo Olympics opening ceremony posted a Total Audience Delivery (TAD) of approximately 17 Million Viewers, which includes an opening ceremony-record 311,000 Average Minute Audience (AMA) via NBCOlympics.com and NBC Sports app.

Tokyo Olympics Opening Ceremony Viewership Notes — 1 of 5 pic.twitter.com/WdhLQKicnd

— NBC Sports PR (@NBCSportsPR) July 24, 2021

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