Total e-commerce sales during Amazon Prime Day surpass $11 billion, Adobe says

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CNBC 23 June, 2021 - 07:53pm 19 views

What day is prime Day 2021?

When is Amazon Prime Day 2021? Prime Day 2021 ran between Monday, June 21, and yesterday, June 22. USA TODAYPrime Day 2021 is over, but you can still get tons of amazing Amazon deals—shop them all

Is Amazon Prime day over?

After 48 full hours, Amazon Prime Day 2021 is officially over. ... We hope you were able to find useful discounts among the speakers, laptops, LifeStraws, and other great deals we found sifting through Amazon. WIREDPrime Day 2021 Is Over: Here Are the 48 Best Remaining Deals

Total online retail sales in the United States during Amazon's 48-hour Prime Day surpassed $11 billion — 6.1% higher than overall e-commerce transactions generated by the 2020 event, according to Adobe Analytics data.

The total was slightly more than last year's Cyber Monday, which was the busiest digital sales day on record, Adobe said. However, the Prime Day event was for 48 hours rather than the 24-hour Cyber Monday splurge after Thanksgiving.

The index Adobe Analytics tracked looks at more than 1 trillion visits to U.S. retail sites and over 100 million items across 18 product categories.

Online retail sales amounted to $5.6 billion on Monday, the first day of Prime Day, and $5.4 billion on day two, Adobe said. That made Monday the biggest day for digital sales this year and Tuesday the second-busiest, according to Adobe. By comparison, the 48-hour Prime Day 2020 generated $10.4 billion in overall U.S. digital revenue, according to Adobe.

Sales during Cyber Monday 2020 amounted to about $10.9 billion, marking the largest U.S. online shopping day on record.

"There's a pent-up demand for online shopping as consumers look forward to a return to normalcy," said Taylor Schreiner, director of Adobe Digital insights. "The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts."

The total sales during Prime Day includes results from WalmartTargetBest Buy and Kohl's, which have also been offering competing markdowns this week.

Read more about what Amazon and others have planned for this year's sales events:

Adobe said that retailers that bring in more than $1 billion in revenue each year reported a 29% increase in e-commerce sales during Prime Day compared with an average June day, while smaller retailers doing less than $10 million in annual revenue saw a 21% lift.

Adobe also found that discount levels were fairly consistent on Monday and Tuesday, with toys marked down by 12%, on average, and appliances discounted by 5%. It still said the best deals are expected to come closer to the holiday shopping season.

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Here's how you can shop local on Amazon Prime Day

ABC13 Houston 24 June, 2021 - 11:00am

Amazon's Prime Day sales were 'soft' compared with last year, Bank of America says

CNBC 24 June, 2021 - 10:33am

This year's Amazon Prime Day drew in a flurry of deal-seeking shoppers who purchased more than 250 million items worldwide, ranging from robotic vacuums to Crest Whitestrips.

But that may not have been enough to catapult the 48-hour event, which wrapped up on Tuesday, to deliver stunning sales growth, as it has in previous years, Bank of America analysts said Thursday.

The bank highlighted a few "signs of soft growth" vs. 2020, including that Prime Day took place just 8 months after last year's event, versus 15 months between Prime Day 2019 and 2020. After last year's pandemic-delayed Prime Day in October — just before the Christmas holidays — the company brought the event back to its normal summertime slot.

Amazon disclosed few details about the results in its post-Prime Day rundown, Bank of America analysts said. The results noticeably lacked the typical sales superlatives often used by Amazon, as well as key figures like from third-party seller sales.

"Amazon did disclose that 250 million items were sold, which represents a 20% two-year [compound annual growth rate] from 175 million items sold in Prime Day 2019, but likely limited growth vs. 2020," Bank of America analysts Justin Post and Michael McGovern wrote in a note to investors. "Given the shorter period of time since the last Prime Day, the lack of new countries added, and the lack of new disclosures, we believe this was a relatively lower growth Prime Day vs. prior years."

Amazon doesn't disclose total Prime Day sales, but Post and McGovern estimate that Prime Day 2021 gross merchandise volume came in at $9.55 billion, up just 7% from last year. By comparison, they estimate 2020 Prime Day gross merchandise volume grew 54% year over year.

Not everyone on Wall Street agreed that Prime Day was underwhelming, however.

In a separate note Thursday, Piper Sandler analysts said Prime Day results were likely in line with their estimates, forecasting Amazon brought in $7.5 billion during the two-day event. That's "a solid result, especially notable given Canada and India did not participate due to Covid," Piper Sandler analysts Thomas Champion and James Callahan wrote.

Baird analysts on Wednesday pointed to Salesforce data indicating that Prime Day and other competing deals slumped 1% compared with last year's events in October. While the data may be viewed as disappointing, the company's analysts said they weren't too alarmed.

"It's essentially in line with our forecast for 'slightly lower sales,'" the analysts wrote. "Our assumption was based largely on the limited physical store openings last fall, as well as the proximity of October Prime Days to the holiday shopping season."

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