Twitter Can Have a Little Story As a ‘Fleet’ UPDATE: NEVERMIND, NO IT CAN’T, SHUT IT DOWN

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Vulture 14 July, 2021 - 05:14pm 9 views

Are fleets going away?

The social media platform said Wednesday that it is ending its Fleets feature, where users can share text, photos and videos that disappear in 24 hours, similar to rival Snapchat, due to the lack of new user engagement. Fleets, which debuted last November, will disappear for good on Aug. 3. USA TODAYTwitter's disappearing tweets feature Fleets is going away for good soon

Read full article at Vulture

Twitter is shutting down Fleets, its expiring tweets feature

The Verge 15 July, 2021 - 07:18pm

Starting on August 3rd, users will instead just see active Spaces — Twitter’s live audio chat rooms — at the top of their timelines. And the composer for traditional tweets will be updated with more camera editing features from Fleets, like text-formatting and GIF stickers over photos.

Twitter’s decision to axe Fleets is not just an admission that the feature didn’t work, but that the company still hasn’t figured out how to get people tweeting more. For years, Twitter has struggled to get new users to post regularly and not just consume other people’s tweets. Fleets was its shot at using Stories, the popular social media format invented by Snapchat and further popularized by Instagram, to lower the pressure around tweeting.

“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, Twitter’s vice president of product, said in a statement. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”

Killing the feature now is especially sudden since Twitter just rolled it out to everyone in November and started testing ads between fleets last month. At the time, the company called the ads an “experiment” with a handful of advertisers. It’s unclear if those fullscreen ads will show up in other parts of the app in the future.

“If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances,” Brown said. “We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.”

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Twitter Yeets Fleets

Droid Life 15 July, 2021 - 07:18pm

Fleets are no more. The disappearing Tweets that Twitter first launched a little over a year ago never caught on and the company is ending their run.

In a blog post announcing the news, Twitter said that they “haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.” When August 3 rolls around, you will no longer be able to Fleet.

If you were hoping this meant you’d re-gain that empty space at the top of your Twitter feed that was reserved for Fleets, don’t get excited. Twitter also uses that space for its Spaces feature, which I’m not sure anyone uses. That may not be true, but none of the people I follow ever host those, so I have yet to see a Space available to join. That top portion of Twitter for me forever remains empty and a waste.

Twitter did say that they’d take some of the media features from Fleets that people used and try to incorporate them into the regular media tool and composer, so Fleets weren’t a complete bust.

Twitter is getting rid of disappearing fleets

CNET 15 July, 2021 - 07:18pm

Twitter said Wednesday that it's planning to shut down fleets, a way for users to share texts, photos and video that disappear in 24 hours, because the tool isn't as widely used as the company hoped. 

Fleets will no longer be available starting Aug. 3, Twitter said in a blog post. The move shows that Twitter is moving away from ephemeral content that rose in popularity after the arrival of Snapchat, followed by Facebook-owned Instagram introducing Stories in its apps. 

"Although we built Fleets to address some of the anxieties that hold people back from Tweeting, Fleets are mostly used by people who are already Tweeting to amplify their own Tweets and talk directly with others," Twitter said in the post.

Twitter introduced fleets in 2020 and made them globally available in November of that year. 

In its post Wednesday, Twitter said it learned through its rollout of fleets that people enjoyed sharing media and that it planned to test a full-screen camera, text formatting options and GIF stickers in the tweet composer. The company also said it would continue to highlight its audio chat tool Spaces at the top of the timeline. 

Goodbye, Fleets: Twitter Will Delete Its Stories in August

Entrepreneur 15 July, 2021 - 12:15pm

Have you ever used Fleets? They're Twitter's version of stories. The social network announced that this feature will disappear on August 3. The reason? It did not generate the expected interaction.

Soon, users of the platform will no longer be able to post messages, photos or videos that disappear within 24 hours. The feature that was launched at the end of last year and shown on the timeline will be replaced by the new Twitter chat rooms.

The social network explained that since it presented this function, it hasn't seen an increase in the conversation of people who join through Fleets, at least not as much as expected.

We hoped Fleets would encourage more people to join the conversation, but that wasn't the case. So we're removing them and focusing on improving other parts of Twitter.

Additionally, through his official Twitter account he said, “We will eliminate Fleets on August 3, we are working on new things. We're sorry or you're welcome."

Twitter Fleets is dead—but you probably don't use it anyway

The A.V. Club 14 July, 2021 - 03:10pm

The announcement was made on Twitter (where else?), with a tweet that reads, “We’re removing Fleets on August 3, working on some new stuff. We’re sorry or you’re welcome.”

[The Verge]

Twitter admits Fleets didn't work, decides to pull the plug

Android Central 14 July, 2021 - 01:26pm

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Twitter Fleets is dead. The company announced that it is ending its Fleets experiment in roughly two weeks' time, on August 3.

Twitter's head of product, Ilya Brown, said in a blog post that it saw Fleets as an engaging new way for users to participate in conversations, but the feature did not meet the company's expectations.

...in the time since we introduced Fleets to everyone, we haven't seen an increase in the number of new people joining the conversation with Fleets like we hoped.

The feature rolled out globally on the best Android phones in November 2020 as an alternative to Snapchat, which popularized expiring photos and videos. Twitter Fleets were placed at the top of the timeline, and the feature had some initial shortcomings that made it pale in comparison to others like Instagram Stories.

And while Brown says the feature was built "to address some of the anxieties that hold people back from Tweeting," the company realized that the feature was mostly being used by people who were already tweeting as a way to amplify their voice.

Twitter was ultimately unable to attract more users to the feature, but even after Fleets shuts down, it will still live on in some shape or form.

Brown teased "bigger, bolder things to serve the public conversation," which includes experimenting with bringing some of Fleets' media features the tweet composer, such as a full-screen camera, GIF stickers, and text formatting options. The company also wants to evaluate full-screen, vertical ads, which were briefly tested on Fleets.

But the biggest challenge for Twitter remains getting more users to actively Tweet. "We'll explore more ways to address what holds people back from participating on Twitter," said Brown, who admits that some of its future experiments may not pan out. "And for the people who already are Tweeting, we're focused on making this better for you."

Meanwhile, Brown says that Spaces will continue to live at the top of the timeline, making it easy for users to join in on Clubhouse-like audio chats.

Twitter Fleets is still available to use until August 3. If you'd rather do away with them now, you can always mute Fleets from your Twitter feed.

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