You Can Already Build Your Dream Emira With Lotus's New Configurator

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RoadandTrack.com 07 July, 2021 - 09:51am 14 views

How much is the Lotus Emira?

Lotus hasn't released U.S. pricing for the Emira, but said European pricing will start at about $86,000 at current exchange rates. The Emira will be built at Lotus' Hethel, England, factory, which was recently upgraded by parent Geely for production of the new sports car. After the Emira, Lotus will go all-electric. Motor AuthorityLotus Emira is automaker's farewell to internal combustion

The official Emira configurator gives us our first peek at what the manual shifter will look like in the car.

The tool, a part of the Emira's launch site, gives us an idea of what sorts of customization options buyers will be able to choose when ordering the new sports car of their dreams. There are six different base colors, five wheel designs, and four brake caliper colors to choose from. There are also two different kinds of "Black Packs" that black out parts of the exterior, in case you want to replicate the style shown on the blue launch vehicle.

The interior portion of the configurator gives us our first look at what a left-hand drive Emira will look like, as well as a rendering of the manual shifter, and where it'll be mounted in the car. There are seven different interior trims to choose from, as well as five types of steering wheel trims.

Now we'd like to know: What does your dream Emira look like? Would you go for one of the brighter colors like red or yellow, or something more subtle like Shadow Grey or British Racing Green? Would you get the Toyota V-6 or the AMG inline-four? Head on over to the configurator and play around, then let us know what you come up with in the comments below.

Read full article at RoadandTrack.com

Lotus reveals all-new Emira sports car!

CNET Highlights 07 July, 2021 - 06:53pm

See world's first pictures of new Lotus Emira launched in Norfolk

Eastern Daily Press 07 July, 2021 - 06:53pm

Celebrity guests including racing car champion Jenson Button got the eagerly-awaited first look at the new Lotus Emira at its world premiere in Norfolk.

Around 250 people descended on Lotus' Hethel HQ, where the Emira was finally unveiled after three years in the making.

The car - for sale for around £60,000 - has been shrouded in secrecy until the VIP launch. The event beamed Norfolk live around the world including on two massive billboards in Los Angeles and London.

This newspaper was given a special preview of the Emira, which had been driven around the test track earlier in the day by racing car driver Jenson Button.

Mr Button was present as both a customer of Lotus and through a working relationship. His JBXE Racing team and Radford coachbuilding firm have partnered with Lotus.

"It’s been in the making for three years and now we are showing the world what we are capable of.

"I'm immensely proud and very thankful to the fantastic team at Lotus."

Developed under the Type 131 codename, the Emira, meaning 'commander' will be the final petrol-only Lotus, with all future models either hybrid or fully electric. It's priced at around £60,000.

It comes after a £100m investment at Hethel and Mr Windle also said Lotus was now looking to recruit 200 new workers to be trained in-house.

The plan is to build around 20,000 of the Emiras over the next five-six years with the biggest market being in the US as well as Japan and Europe. The first of the new cars should be delivered to customers next April.

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Lotus' new everyday supercar: The £60,000 Emira

This is Money 07 July, 2021 - 06:53pm

By Ray Massey For Thisismoney.co.uk

Legendary British sports carmaker Lotus today launched a new model designed to deliver 'exotic supercar appeal' for less than £60,000 while celebrating a 'last hurrah' for the petrol engine.

At its official unveiling at the Lotus factory in Hethel, the company hailed the new Emira as 'the most accomplished Lotus ever made' and a 'game-changer' for the former Formula One brand.

Bosses describe the Emira as a 'junior supercar' packed with 'all the thrills and head-turning characteristics found in the greatest Lotus cars'.

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The new Emira takes its inspiration from the aerodynamic styling of Lotus' forthcoming £2million 200mph all-electric Evija hypercar -  but at a fraction of the cost. 

At £60,000 you could buy 33 Emiras for the price of one Evija.

It is claimed to reach 62mph from rest in under 4.5 seconds and be capable of up to 180mph. Lotus will hope that the Emira can tempt buyers away from their Porsche Caymans, Alpine A110s and Jaguar F-Types, among other rivals. 

The new Emira aims to be an 'everyday supercar' with good all-round visibility for practical daily use but 'still offering all the thrills to engage the most ardent driving enthusiast'. 

And that's a bold claim for a sports car-maker whose pedigree on the road and race-track harks back to 1948 and the work of legendary engineer and Lotus founder Colin Chapman: spanning vehicles like the iconic back-to-basics Lotus 7 of the 1950s and 60s which starred in the cult TV series 'The Prisoner'; James Bond's big-screen aquatic Esprit which transformed itself into a submarine in 'The Spy Who Loved Me'; the go-cart-like Elise of the 1990s; and grand touring Evora.

Lotus said the Emira is leading the company's 'last hurrah' with internal combustion engines before it fully embraces electrification and 'a new era for the brand later in the decade'. 

Bosses said Emira is being used as a 'catalyst' to spearhead the repositioning and expansion of the Lotus retail network 'ahead of the arrival of a family of new vehicles'.

Former F1 star Jenson Button made a guest appearance and revealed he is to be one of the first customers – having already signed up for the Evija and tested the Emira

The 2009 Formula One World Champion has been putting the new Lotus junior-supercar through its paces ahead of the reveal

The new Emira aims to be an 'everyday supercar' with good all-round visibility for practical daily use but 'still offering all the thrills to engage the most ardent driving enthusiast'

Production of the Evija starts later this year with first deliveries in 2022. Prices will start from under £60,000, the car maker says

Former F1 star Jenson Button made a guest appearance and revealed he is to be one of the first customers – having already signed up for the Evija and tested the Emira. 

Lotus has been owned since 2017 by Chinese car giant Geely, which also owns Volvo, Polestar, and Coventry-based London electric taxi and van firm LEVC, and the Evija and Emira are the first cars to emerge under their stewardship. 

Production of the Evija starts later this year with first deliveries in 2022. 

But while the Evija is an exclusive 'halo' car to highlight the companies ambitions, the Emira is designed to be a global model and mass seller around the world.

The Emira is also the first all-new Lotus sports car to be delivered under Lotus's 'Vision80' strategic plan which the firm says is 'guiding the transformation of Lotus as it moves towards its 80th anniversary in 2028'. 

The new Lotus accelerates from 0-to-62mph is less than 4.5 seconds and has a licence-losing top speed of up to 180mph

The Emira is the first all-new Lotus sports car to be delivered under Lotus's 'Vision80' strategic plan which the firm says is 'guiding the transformation of Lotus as it moves towards its 80th anniversary in 2028'

At launch, in a range-topping 'First Edition', Lotus is offering a powerful, 'much-loved and characterful' Toyota-developed 400 horsepower 3.5-litre supercharged V6 which Lotus said 'cut its sports car teeth' powering the Exige and Evora'

Two petrol engines will be available for the new Emira.

At launch, in a range-topping 'First Edition', Lotus is offering a powerful, 'much-loved and characterful' Toyota-developed 400 horsepower 3.5-litre supercharged V6 which Lotus said 'cut its sports car teeth' powering the Exige and Evora'.

From summer 2022, a frugal but punchy 2.0-litre 360hp turbocharged 'i4' - the first new Lotus sports car engine for more than a decade - makes its debut from Lotus's technical partner AMG, the performance arm of Mercedes-Benz. 

Transverse-mounted and delivering rear-wheel drive, Lotus said the unit has been modified with a new air intake system and new exhaust 'to suit the character of the Emira'.

Lotus said: 'Working with Lotus for the first time, AMG has come on board as technical partner on the Emira programme, with some fundamental changes made to the in-line four-cylinder set-up for its Lotus debut.'

Lotus has been owned since 2017 by Chinese car giant Geely, which also owns Volvo, Polestar, and Coventry-based London electric taxi and van firm LEVC, and the Evija and Emira are the first cars to emerge under their stewardship

Lotus said: 'The all-new mid-engined sports car perfectly embodies ongoing transformation of iconic British sports car manufacturer. It has striking design and delivers exotic supercar appeal in sports car segment'

The new Emira has been developed on a new lightweight-bonded aluminium chassis using Lotus's recently announced new 'Sports Car Architecture'

A choice of 6-speed manual and automatic and 8-speed Dual Clutch Transmission (DCT) will be offered at launch to help 'maximise global appeal'.

CO2 emissions will start below 180g/km.

Prices start 'from under £60,000' (€72,000), said Lotus - and it is taking deposits now in advance of first customer deliveries next spring.

The new Emira has been developed on a new lightweight-bonded aluminium chassis using Lotus's recently announced new 'Sports Car Architecture'. 

Lotus said: 'The all-new mid-engined sports car perfectly embodies ongoing transformation of iconic British sports car manufacturer. It has striking design and delivers exotic supercar appeal in sports car segment.'

The new car is being built at Hethel in Norfolk, Lotus's home since 1966, and follows more than £100million of investment in an in all-new state-of-the-art manufacturing facility. 

It uses the same bonded extruded aluminium chassis technology which debuted on the Elise. Yet despite widespread use of new robots in key applications – including the paint-shop and body assembly - Lotus says the cars will still be sufficiently 'Handmade in Hethel'.

Richard Moore, executive director of engineering said: 'What will surprise and delight sports car customers the world over is the level of practicality, functionality and comfort which sets new standards for Lotus.'

The new car is being built at Hethel in Norfolk, Lotus's home since 1966, and follows more than £100million of investment in an in all-new state-of-the-art manufacturing facility

There are five wheel choices: cast 10-spoke, gloss black 10-spoke, silver forged V-spoke, gloss black forged V-spoke and diamond cut forged V-spoke) – with four brake caliper colours – black, red, yellow and silver 

Luggage can be stored behind the two seats (208 litres) or in the 151 litre boot to the rear of the engine which Lotus says will take a standard-sized flight case or a set of golf clubs.

There are also twin central cup holders with a phone storage slot between them, door bins that can accommodate a 500ml bottle, plus a glovebox, trinket tray ahead of the gearstick, armrest between the seats with USB and 12v ports, and a console net for bottles or documents.

All wheels are 20-inches in diameter; as standard they will be fitted with a Goodyear Eagle F1 Supersport tyre, while a Michelin Pilot Sport Cup 2 is a cost option available in conjunction with the Lotus Drivers Pack.

There are six exterior paint colours: Hethel Yellow, Shadow Grey, Magma Red, Nimbus Grey, Dark Verdant and the launch finish of Seneca Blue. Seven interior colours are also available – Black Nappa leather, Red Nappa leather, Grey Nappa leather, Tan Nappa leather, Black Alcantara with grey stitch, Black Alcantara with red stitch and Black Alcantara with yellow stitch.

Button pictured at the wheel of a non-UK model being used as a test mule. The interior is designed to be racey but comfortable at the same time

Inside the Emira offers premium materials and a wraparound dashboard that blends into the door trim to creates 'a cossetted feeling that makes the driver feel at one with the car

There are also five wheel choices: cast 10-spoke, gloss black 10-spoke, silver forged V-spoke, gloss black forged V-spoke and diamond cut forged V-spoke) – with four brake caliper colours – black, red, yellow and silver.

Lotus said the Emira was 'an everyday sports car that sets new standards for practicality, comfort and functionality, adding: 'Emira is an all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience 'For The Drivers'.

'Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology.'

Simplicity is at the heart of the new car, Lotus said: 'Passive downforce is precisely balanced between the front and rear axles at all speeds. It means as downforce increases with speed, generating exceptional grip through corners, the handling characteristics remain constant, precise and predictable.'

A racing style steering wheel with a flat bottom comes as standard. A protective red cover over the start/stop button adds a 'sense of theatre' - and also copies a similar setup you'll find in Lamborghini models

The two seats – four way electric adjustment as standard and 12-way optional - promise exceptional lateral support for high-speed cornering and comfort for long distance journeys

There are two chassis and suspension settings: 'Tour' is tuned for everyday road use and a more comfortable ride; 'Sports' is available with the optional Lotus Drivers Pack and provides a slightly stiffer suspension set-up for enhanced dynamic capability and feel.

Richard Moore, executive director of engineering said: 'What will surprise and delight sports car customers the world over is the level of practicality, functionality and comfort which sets new standards for Lotus.'

Price: From under £60,000

On sale: Now

First deliveries: Next Spring 

Length: 4,412mm

Width: 1,895mm (mirrors folded) 

Height: 1,225mm 

Wheelbase: 2,575mm

Kerb weight: From under 1,405kg

At launch: 3.5-litre 400hp V6

From Summer 2022: 2.0-litre 360hp in-line four-cylinder petrol

Transmission: Choice of 6-speed manual and automatic and 8-speed Dual Clutch Transmission (DCT)

Seats:

0-to-62mph: Under 4.5 seconds

Top speed: Up to 180mph (290km/h)

CO2 emissions: From under 180g/km

Wheels: 20-inch (standard)

Inside the Emira offers premium materials and a wraparound dashboard that blends into the door trim to creates 'a cossetted feeling that makes the driver feel at one with the car. The two seats – four way electric adjustment as standard and 12-way optional - promise exceptional lateral support for high-speed cornering and comfort for long distance journeys, says Lotus.

A protective red cover over the start/stop button adds a 'sense of theatre' - and also copies a similar setup you'll find in Lamborghini models. 

Soft-trimmed surfaces showcase premium British craftsmanship. The gearstick on manual cars, which echoes that of the iconic Esprit, and the semi-exposed gear linkage visible at the base of the centre console on V6 manual cars, as on the Elise and Exige. 

Lotus Cars managing director Matt Windle said: 'The Emira is a game-changer for Lotus. It stands as a beacon of everything we have achieved to date in the transformation of the business, the embodiment of our progress. It is a highly significant milestone on our path to becoming a truly global performance car brand.'

He added: 'The Lotus Emira is the perfect package - a junior supercar with all the thrills and head-turning characteristics found in the greatest Lotus cars, but at the same time is an everyday sports car that's high on comfort and functionality, packed with the latest technology demanded by the discerning driver.'

Design director Russell Carr said: 'The Emira captures the visual drama of an exotic supercar, with great proportions, wide footprint and a cabin that sits low down between muscular haunches. Add in that it's practical enough to be useable every day, of the highest quality and accessibly priced, and it's undoubtedly a compelling and seductive alternative to the existing sports car competition.'

Gavan Kershaw, director of vehicle attributes, said: 'The 2.0-litre is the world's most powerful production in-line four-cylinder unit mated to AMG's acclaimed DCT with paddle-shifts and driving modes.

'The Emira has a wider track than any recent Lotus road car, enhancing stability, delivering exceptional road-holding and the sensation of a very low centre of gravity. It is a true Lotus sports car that builds on the legacy of the Elise, Exige and Evora.'

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