YouTube’s Neal Mohan on the algorithm, monetization, and the future for creators

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The Verge 03 August, 2021 - 11:00am 44 views

YouTube starts paying Shorts creators from its $100 million fund | Engadget

Engadget 03 August, 2021 - 11:00am

Naturally, there are a number of standards that these Shorts need to meet to be eligible. Most of them are pretty straightforward, like abiding by YouTube's community guidelines and copyright policies. YouTube also doesn't want people just re-uploading content they created for Snapchat or TikTok, so any Shorts with watermarks or logos from other social networks won't qualify. YouTube says it'll be awarding payments on a monthly basis so interested creators will be incentivized to keep making new Shorts.

While YouTube Shorts is a relatively new platform, TikTok has had a similar fund for its creators since 2020. It was announced as a $200 million fund, double what YouTube currently has budgeted for its Shorts fund, and those interested would have to submit their best work. But while TikTok's fund may be larger than this Shorts program, YouTube notes that it has nine other ways for its creators to monetize their content.

While YouTube Shorts is a relatively new platform, TikTok has had a similar fund for its creators since 2020. It was announced as a $200 million fund, double what YouTube currently has budgeted for its Shorts fund, and those interested would have to submit their best work. But while TikTok's fund may be larger than this Shorts program, YouTube notes that it has nine other ways for its creators to monetize their content.

Not to be outdone, Facebook recently launched its own $1 billion program to lure creators to Instagram as well as its main service. Perhaps more significantly than the sheer dollar value is the fact that Facebook isn't going to collect a cut of creators' revenue through 2022, making a focus on the platform even more potentially lucrative. The size of this move is an admission from Facebook that it's a little behind the curve here; Instagram didn't offer any kind of revenue share until last year, in fact. 

Between TikTok's massive influence and Facebook's massive war chest aimed at creators, YouTube is going to need to keep offering its users more ways to make cash — and the company knows it. Indeed, it said in today's news that the $100 million fund is the "first step" in its plans to monetize Shorts.

YouTube Shorts Creators Can Now Start Earning up to $10,000 per Month With Viral Videos

Variety 03 August, 2021 - 11:00am

Starting this month, YouTubers in select countries can vie for a piece of the $100 million YouTube Shorts Fund — if their creations rise to the top of the heap of the most-viral clips.

Every month, YouTube says, it will select thousands of eligible creators to claim a payment from the fund, which marks the first step in its efforts to monetize the short-form, TikTok-like video feature. Creators who meet the criteria can make anywhere from $100 to $10,000 based on viewership and engagement of their Shorts, which can be up to 60 seconds in length.

The $100 million YouTube Shorts Fund will be distributed through the remainder of 2021 and into 2022. YouTube says it will notify creators who qualify for a bonus payment from the Shorts Fund the second week of each month in the YouTube app; they will then have until the 25th of the month to claim the bonus payment before it expires.

YouTube Shorts launched globally last month after earlier rollouts in the U.S. and other countries, latching onto the huge popularity of ByteDance’s TikTok app (which also has been copied in Instagram’s Reels and Snapchat’s Spotlight). Google says YouTube Shorts has quickly become a worldwide hit: The feature now generates more than 15 billion global daily views, up from 6.5 billion in March, Alphabet/Google CEO Sundar Pichai announced last week.

For now, only creators in 10 countries are eligible to receive YouTube Shorts Fund payments: the U.S., U.K., Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia and South Africa. “We plan to expand eligibility to more countries/regions soon,” YouTube says.

All of a creator’s YouTube Shorts videos will count toward their Shorts performance each month that they receive views (not just the month they were uploaded). The bonus payment amounts will be adjusted based on a channel’s total Shorts performance and their audience’s location. The level of performance needed to qualify for a bonus payment may differ between creators (based on audience location for example) and may change from month to month “due to fluctuations in audience location and the number of creators making Shorts,” YouTube says.

With the launch of the Shorts Fund, creators now have 10 different ways to make money on YouTube. In addition the YouTube Partner Program for ad-revenue sharing, those are: revenue sharing from YouTube Premium; Channel Memberships; Super Chat; Super Stickers; Super Thanks; merchandise sales; concert ticketing; and YouTube BrandConnect (previously known as FameBit) to connect creators with sponsors.

“YouTube has evolved from being just a place where people upload and share videos,” Robert Kyncl, YouTube’s chief business officer, wrote in a blog post today. “It’s now a destination where creators can find new audiences, connect with fans in different ways and build growing businesses.”

To qualify for payouts from the Shorts Fund, channels must have uploaded at least one eligible Short in the last 180 days. They also must conform to YouTube’s Community Guidelines, copyright rules and monetization policies. In addition, creators must be 13 or older in the U.S. (or the “age of majority” in their country/region) and must accept terms of the program and link to an active Google AdSense account to receive the bonus payments.

Excluded from payment eligibility are YouTube Shorts that include non-original content, such as videos reuploaded from other channels, as well as videos with watermarks or logos from third-party social platforms.

© 2021 PMC. All rights reserved.

YouTube creators can now get $10,000 per month for making Shorts

The Verge 03 August, 2021 - 11:00am

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YouTube will pay creators up to $10,000 per month for making popular videos on its TikTok competitor, YouTube Shorts. The company plans to pay $100 million throughout the next year, with the first payments going out this month.

The fund could mean a whole lot of cash for creators, but payouts aren’t guaranteed. The popularity needed to earn money will depend on just how many people are making and watching Shorts each month, and payouts will also depend on where each creator’s audience is located.

YouTube is also requiring these to be original videos. Reuploads and videos tagged with watermarks from other platforms — aka TikTok, Snapchat, or Reels — will disqualify a channel for payments. The payments are only available in 10 regions for now, including the US, UK, India, and Brazil, among others, and YouTube says it plans on expanding that list “in the future.”

Creators have traditionally gotten paid on YouTube based on the ads that run in front of their videos, with there being a direct relationship between the number of ad views and the amount of money they receive. But with Shorts, YouTube doesn’t want to run an ad in front of every quick clip, so it’s building out this alternate form of payment to reward creators.

The Shorts Fund will eventually be replaced with a “long-term, scalable monetization program,” Neal Mohan, YouTube’s chief product officer, said on today’s episode of Decoder. The fund is “a way to get going and to actually really start to figure out” how monetization should work for creators making these videos. “You’re essentially consuming a feed of shorts, and so the model has to work differently,” Mohan said.

Payment schemes like this have become increasingly common. TikTok and Snapchat both pay out to creators based on the popularity of their videos, rather than based on ads. The result is potentially lucrative for creators, though there’s less transparency on how much creators may earn any given month.

For YouTube, the fund offers a way to kickstart its late-in-the-game effort at a short-form video service. Though TikTok has a huge head start, YouTube is, at the end of the day, YouTube — an enormous and hugely popular video platform — which could give it an edge as it tries to spin up Shorts.

Mohan indicated that YouTube wouldn’t require creators to use Shorts in order to boost their overall engagement on the platform. “Our goal there is to give every creator a voice,” Mohan said on Decoder. “If the creator wants to do that through a two-hour documentary about a particular topic they’re passionate about, then YouTube should be the place for that. If they want to do that through a 15-second Short, that mixes in their favorite hit from their favorite music artists, they should be able to do that.”

I’ll pay YouTube a mystery amount up to $10,000 if they’d stop trying to make Shorts happen. I pretty much exclusively watch science-related videos and music videos. In neither case would I ever want to see a <1m video. At the very least, they should let us block the #shorts hashtag if we’re grown and know we don’t want content snippets from teens.

By cbrum1213 on 08.03.21 12:34pm

The algorithm will likely take care of that long term.

By descendency on 08.03.21 1:03pm

YouTube has already lost this fight to TikTok. TikTok is just too big, and has so much cultural momentum. Everyone hip, fashionable, or funny are on TikTok.

And the product is so much better, the features are amazing and they’re adding cool new stuff constantly. It took YouTube 1.5 years to get a clone of 2017 TikTok up and running.

YouTube is now where old people watch videos about gardening. I say this as an old person who loves YouTube and gardening. That said there’s great gardening content on TikTok too. #Gardening.

By erikdonkey on 08.03.21 12:50pm

You never know. India has banned tiktok and now Reels are popular there. It looks like President Trump will run again and if we elect him, he will ban tiktok and it’s up to Instagram or Youtube to grab TikTok US market share.

By gadabaj on 08.03.21 1:24pm

By defunct up on 08.03.21 2:40pm

you sound smart but it’s weird because you are just wrong. LOTS of young people use TikTok and… wait… wait… WAIT!!! also YouTube!

Yea the Shorts thing is a lame "Me too!" from Google, but the two platforms have wildly different uses and people of all ages use both.

By Burgerman on 08.03.21 2:28pm

Youtube is already cluttered. Can they create new app for shorts?

By gadabaj on 08.03.21 1:21pm

Seriously. The Shorts tab on the YouTube app that autoplays videos the moment you click it is such a terrible design choice that it’s made me swear off these things on principle. Using the tabs as multitasking tabs was a cool little trick and now there’s one less page to do it with.

By techlover99 on 08.03.21 1:33pm

After seeing my niece watching some YouTube Shorts because it was already where they were watching their kids youtube videos, Google knows exactly what it’s doing by building it into YouTube. Get them where they are already.

By NothingUnknown on 08.03.21 1:37pm

99% of the shorts content I’ve seen is watermarked from TikTok, so seems like an uphill battle.

By Titus Thorngate on 08.03.21 2:41pm

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