By CAPosts 26 November, 2020 - 02:00pm 184 views
The news of the death of Diego Armando Maradona had repercussions everywhere and was especially felt in the digital environment. Just as there was a peak of growth in information searches on Google and on Twitter related to this topic, users also turned to Instagram to share stories or memories of the idol. In this context, Diego Maradona's official account already has 7 million followers. It is estimated that the profile added close to a million followers after the news of his death spread.
The photo with the most “likes” is an image published on June 26, 2018 and has, at the time of this publication, 599,419 likes and more than 19 thousand comments . It is a photo of him in the tribune of the field where Argentina beat Nigeria 2-1 in the World Cup in Russia. In the photo Diego is seen pointing to the sky and the phrase "Thank God !!!"
Maradona's account was opened on September 9, 2017. He opened it with a photo where he is seen lifting the World Cup in Mexico 1986. The accompanying text is: " Unforgettable day, June 29, 1986 in the Estadio Azteca de México ”.
Since then, Diego published memories of his extensive soccer career, reflections, moments from his life and photos with his children. He also shared his political vision, making clear, as he always did, his affinity with Kirchnerism. He has a photo hugging Alberto Fernández, a post dedicated to Cristina Fernández de Kirchner for her birthday, as well as condolences on the death of her mother. There is also a publication dedicated to both when the result of the elections was known.
Over a little over three years, the Astro made 912 posts, most of which accumulate hundreds of thousands of likes. He also shared videos that accumulate millions of views. The last post is from November 2 , it has more than 5 million reproductions and anticipates the launch of Maradona brand cigarettes.
The impact on networks and internet searches
Twitter announced yesterday that more than 3 million had been published of tweets around the world with the word "Maradona" between 1:00 pm and 3:00 pm.
Along with that they released a heat map of the places where the former soccer player was tweeted the most. In turn, they reported that the five most used hashtags were #Maradona, #RIPMaradona, #DiegoMaradona, #DiegoArmandoMaradona and # D10s.
The peak of Google searches for the term "Maradona" occurred yesterday at 1:00 p.m. when the news of his death began to spread . It reached the number 1 position in Search Trends in Google in Argentina with more than 5 million searches.
Some of the related queries whose search interest grew were "death of diego maradona", which increased more than 4,350%, followed by “galeano sobre maradona” (+ 4,100%), “maradona death” (+ 4,050%), “maradona death” (+ 3,900%), “Andean maradona” (+3,600%).
Worldwide, the term Maradona also aroused great search interest, especially in Argentina, Uruguay, Italy, Paraguay and Chile, which occupied the top 5 of the countries with the greatest interest.
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